The Castle Group
DECEMBER 5, 2023
billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9
Attendease
JANUARY 17, 2020
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. From determining and meeting event targets to choosing a top planning software to use – there is simply too much to focus on.
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Attendease
DECEMBER 23, 2019
What does 2020 hold for the events industry? Below are the top 9 event trends that will shape 2020. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target. A lot in fact! Personalization. More intimate events.
Eventsforce
DECEMBER 12, 2019
In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.
Event Leadership Institute
DECEMBER 11, 2019
This week’s Smarticle will provide some insight into the three core social media networks, so the next time you’re planning an event, you’ll be better prepared to leverage social media to its fullest extent. Twitter users spend 26% more time with ads than other social media users. . Source: Hootsuite.
PCMA Convene
JANUARY 6, 2020
The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020? Thanks to activist event organizers and attendees — with an assist from social media — expect more such moves ahead. Why I Have My Eye on AI. Some felt that was a step too far. Cristi Kempf.
Conferences that Work
FEBRUARY 28, 2022
The old meeting industry normal is long over, and many event professionals are still hoping and waiting for a new normal. In October 2020 I wrote two posts [1 , 2 ] about what a meeting industry new normal might look like. Holding in-person meetings: what do we now know? It’s time to take another look. .”
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