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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. There’s no such thing as a virtual exhibition, said Jochen Witt during a Web Summit 2020 panel discussion in December. It’s up to trade-show organizers to keep that spark alive.

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35 Must Attend Events For Event Planners in 2020

Bizzabo

We encourage every event planner to mark their calendars for the following 35 events and conferences in 2020. Besides access to great networking opportunities and innovative content, the following 35 events will also provide attendees with great speaker lineups and the chance to travel to amazing locations! International Confex 2020.

2020 91
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118
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Digital Event Strategist Spotlight: Erica Gifford, Marketing Project Specialist at APITech

PCMA Convene

If 2020 has shown us anything it is that the world was not ready for such an abrupt transition toward digital, yet as we take bigger steps each day, digital is seeping into our way of life. I’m currently the marketing project specialist for APITech. In 2020 when everything went sideways, we had to pivot on a dime.

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Physical Business Events are Still The Future

GEVME

Here’s what some people are saying: “ Trade shows are a waste of money.”. “We In today’s world, where pretty much everything is digital and online, and where businesses are having to spend increasingly more on online marketing channels, nothing seems to beat face to face meetings. Does Google really need those from a trade show?

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7 of the Top Event Planning Conferences in 2021

Social Tables

While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum. ” From Marketing Strategists with 3M and 7-Eleven Sponsorship Managers to Bacardi CMOs and Capital One Directors, the list of past EMS attendees is a lengthy — and impressive — one.

2021 193