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[WEBINAR]: Should You Move Ahead with Fall In-person Events? 9.29.21

Velvet Chainsaw

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Davis is the Director, Exhibits & Sponsorships for the Society for Human Resource Management (SHRM) and leads the sales, client experience, and operations for all SHRM events. The post [WEBINAR]: Should You Move Ahead with Fall In-person Events?

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Trusted Platform.

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Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)

Expo Pass

Welcome to the first Expo Pass webinar recap of 2024!! Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. However, around 2019, the company pivoted its focus to women between 35-50. Webinar Recap) appeared first on Expo, Inc.

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Game On! Returning to Face-to-Face

Velvet Chainsaw

We recently held a webinar featuring leaders from two large associations that have held face-to-face events in recent weeks. Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Sponsorship revenue, however, is holding its own–and in some cases–growing. Business Model.

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How to Get Approval for your Event App in 2019

Eventmobi

Increasing attendee engagement, reducing printing costs, increasing event revenue through sponsorships, and collecting attendee feedback are just a few examples of how it can help your team achieve your goals. Generating revenue through digital sponsorship opportunities. Be sure to provide specific examples to back up your arguments.