Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation. Start Date.

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2019 Marketing Conference Social Media 81

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

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Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Unfortunately, not every event planner knows how to find and secure these all-important partnerships. Keep reading to learn: What event sponsorships are and why they're so valuable.

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Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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Eventmobi

MAY 27, 2019

Over the course of three days this May 2019, entrepreneurs, tech moguls, venture capitalists, and all sorts of other innovators from across the world gathered at the Enercare Centre in Toronto, Canada. The creative display enhances event branding. Great sponsorship opportunities.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 Experience Marketing for Brands.

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Expo Pass

NOVEMBER 14, 2018

Event Industry Technology Predictions for 2019. 2019 should be an exciting year for the event industry as new technologies and software systems continue to revolutionize the way in which processes are streamlined and sharped, ultimately resulting in greater ease of use and engagement. Event Management Software.

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Bizzabo

JANUARY 15, 2019

Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The Upshot: It's clear that 2019 is going to be a huge year for events.

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Eventbase

FEBRUARY 5, 2019

All marketers are under increasing pressure to use data to justify their spend as well as prove their ROI to the business. In their annual CMO spend survey , Gartner has reported that marketing budgets have stabilized after years of growth to sit at just over 11% of company revenue. For event marketers, it’s not as straightforward.

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Event Industry News

JANUARY 21, 2020

AIM Group International, a leading company specialised in congresses, events and communication, is proud to announce that 2019 was a successful year, with very positive results reflecting the huge number of events organised during the year. We are really satisfied with this year’s achievements.

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Eventsforce

OCTOBER 2, 2019

Visiting EventLab 2019 this year? Hire Space has partnered with Eventsforce for the second consecutive year to provide registration, check-in and on-site management for the 1,000+ event organisers it is expecting to its flagship ‘EventLAB 2019’ show in London this month.

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Event Marketer

NOVEMBER 7, 2022

Bravo increased attendance from 10,000 attendees in 2019 to 30,000 this year. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with.

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EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

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Plan Your Meetings

DECEMBER 3, 2018

My point is that your event’s sponsors and attendees are using the internet to search for events to sponsor and attend. Google’s algorithm is the main reason marketing on social media is exploding right now. Maybe you don’t worry about search engine results for your events, using email marketing instead.

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Planning Pod

JULY 25, 2019

Summary: Learn about what event management software tools to look for. Evaluate features and read reviews of the top event planning apps. What is event management software? Event project management – For managing budgets, calendars, tasks/to-do’s, schedules/timelines, checklists, files, dashboards and reporting.

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Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. ACTIVENT MARKETING. Raleigh, NC.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Expo Pass

FEBRUARY 1, 2019

Why More Marketing Agencies are Finding Value in Events. More and more marketing agencies are seeing the benefit of managing events for their clients. When hosting events, companies and organizations traditionally have managed using in-house marketing teams or external event planning agencies.

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

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Eventory

DECEMBER 6, 2018

So how to approach the event marketing strategy and the event calendar for 2019? How to choose the best events for employees, for the company and how to plan the organization of own events during the year? Is ‘event season’ a real thing? When you should host an event in 2019?

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Planning Pod

JULY 25, 2019

Summary: Learn about what event management software tools to look for. Evaluate features and read reviews of the top event planning apps. What is event management software? Event project management – For managing budgets, calendars, tasks/to-do’s, schedules/timelines, checklists, files, dashboards and reporting.

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Event Management Management 2019 Social Media 60

Bizzabo

FEBRUARY 27, 2019

What are some tips you can use to improve your event registration numbers this year? Find out how to supercharge all areas of your online marketing plan and boost registrations in this practical event registration guide. From event websites to advertising, there are lots of new tactics available for you to try out this year.

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Expo Pass

NOVEMBER 20, 2018

Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion’s share of your revenue. For many successful events, this means offering a robust set of packages that will entice new and returning clients to sign on every year. As an event planner, what do you do? (4 Minute Read).

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Sponsorships 2019 Technology Social Media 99

Cvent: Event Marketing

APRIL 10, 2019

It takes a great deal of time and effort to manage an event and involves communication with multiple teams and vendors. Event planning encompasses tasks at all stages of the event cycle, like event marketing, event sponsors, venue sourcing, event branding, building an event website, and more.

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Eventbase

JUNE 27, 2019

Experiential marketing. It’s a subject we’ve written about quite a bit since we named it one of our top trends to watch in 2019. Guests at the Bleed for the Throne activation at SXSW 2019 are immersed in a hall of light and sound as they enter ( Source ). But is experiential marketing a worthy investment for your event?

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Event Marketer

OCTOBER 18, 2021

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. Featured photo credit: Bacardi.

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Bizzabo

DECEMBER 13, 2018

Event organizing ain’t easy. In this guide you’ll find what you need to know about event strategy in 2019—from planning an event, to promoting an event and more! Event professionals have a million and one things on their plate. Why You Need an Event Strategy. Event Success KPIs.

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Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Golf has been picking up steam. Agency : Fuse Create.

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Hotels Food and Beverage Sports Hospitality 72

Bizzabo

FEBRUARY 4, 2019

Looking to take your event on the road? This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Partnership Marketing.

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2019 Social Media Travel Speakers 55

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. Source: Netflix.

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Expo Pass

OCTOBER 26, 2018

What to Do When Your Event Becomes Too Successful. Until this point, the uphill battle has been crafting a perfect event. From ideation, to marketing, to sponsorship, to on-site logistics, you’ve been hustling to create a standout attendee experience. Nurturing Sponsorship. Event Execution. Event Marketing.

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GEVME

MAY 1, 2021

Since the pandemic, virtual events increased by ~1000%. The global virtual events market size valued at $77.98B in 2019 is expected to grow at a CAGR rate of 23.2% People are also more interested in virtual events. For instance for SWITCH 2020, the event was 24 hours. from 2020 to 2027.

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Event Marketer

JULY 5, 2021

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. See the environment in action: SPONSORSHIP. THE EXPERIENCE. For ComplexLand 2.0,

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Apparel Sponsorships Retail Social Media 102

Event Industry News

DECEMBER 9, 2022

It will mark the return of the Tour of Britain to Manchester, the home city of British Cycling, for the first time since 2019, when Mathieu van der Poel won the final stage of the race on Deansgate in the city centre, while the city also hosted the first stage of the modern Tour of Britain back in 2004. More information can be found here.

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