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Skiddle kicks off shirt sponsorship with Gun FC

Skiddle

In the club’s early years, the team sported the aesthetic of a Puma sponsorship but faced challenges on the field, competing in the now-defunct London Musical Associations league. Watch this space to learn how we’ll be supporting other sports initiatives in the not-so-distant future.

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7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

After spending the past week at MPI WEC 2018 (one of the largest annual gatherings for meeting professionals), I experienced what it’s like for an organization to pull out all the stops to create a truly memorable experience for events planners (who have seen and done it all). As a result, this theme seamlessly ran throughout WEC.

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Game Changers: Sporting Incentive Trips

SmartMeetings

Anyone who has attended a Super Bowl party or a pregame tailgate gathering knows that sporting events have a way of bringing people together. Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As Super Bowl 52, Feb.

Sports 42
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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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CSM Live expands Europe business and opens Germany office

Event Industry News

The move highlights the business’ long-term commitment to the country which has become a European sports hub as well as a centre for future major events taking place. CSM Live will focus on delivering branding and live experiences at sporting and other events in Germany, as well as across central Europe.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

Jason Suitt and Bridget Gaffney Jason Suitt (left) and Bridget Gaffney (right) Suitt joins Visit Baton Rouge as director of sports development. He comes from a role as director of sports marketing and strategic partnerships at national multiunit restaurant group Walk-Ons Sports Bistreaux.

Hotels 93
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An innovative new initiative, the Ticket Fund, will help revitalise city centres and open up live events to thousands of NHS workers

Event Industry News

A 2018 Department for Digital, Culture, Media and Sport Committee report showed that for every £10 spent on a ticket for a live music event, £17 is spent elsewhere in the local economy, meaning that every ticket taken up positively impacts the whole community.