Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

Smart Meetings

DECEMBER 28, 2018

Cybersecurity: Securing attendee data topped the list of concerns for many planners this year. MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. It’s like a pre-con in your pocket.

2018 108

2018 Event Tech Tech Wireless 108

Eventbase

FEBRUARY 22, 2018

Friday, March 9th, 2018 Against the Odds: Charting Your Path as a Woman 12:30 – 1:30 PM Hilton Austin Downtown , Salon H The treatment of women in Hollywood has been on a lot of people’s minds lately, but the entertainment industry doesn’t exist in a vacuum. Wednesday, March 14th, 2018 Will AI Change the Future of Creativity?

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2018 Event Marketing Marketing Tech 75

Eventbrite UK

OCTOBER 17, 2017

Is 25 May 2018 marked off in your diary? It’s the day new data protection legislation comes into force and it affects all event organisers. The post Stay Legal: Essential Data Protection Know-How For Event Organisers appeared first on Eventbrite UK Blog. It should be.

2018 110

2018 Events Marketing 110

PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. International Inbound Travel” report, as global travel expanded 6 percent in 2018, the U.S. 30 — is that the U.S. growing only 2 percent.

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Endless Events

JANUARY 12, 2018

As we kick off 2018, we’re excited to discover a lot of new event ideas for 2018 to energize our event planning. On top of that, we encourage event professionals to really use data to make their events better this year. Get Ready for the Top Meeting Trends in 2018. This goes beyond collecting and charting stats.

2018 114

2018 Event Ideas Venues Tech 114

Eventmobi

AUGUST 20, 2018

Keep reading to learn how IncentiveWorks was able to create a winning gamification strategy at their 2018 conference. To read about other client gamification strategies, check out CSAE’s 2018 Trillium Winter Summit. The solution was to really put a lot of emphasis on pre-event marketing and onsite promotional activities.

2018 150

2018 Event Apps Marketing Event Marketing 150

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. For an example of just how extreme event personalization can get, consider the C2 Montréal 2018 event – attended by more than 7,000 participants.

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GEVME

APRIL 11, 2018

With the enforcement of the General Data Protection Regulation (GDPR) in May 2018, businesses around the world must adapt to suit this brand new data protection policy. As the broadest modification in data privacy laws since 1995, the GDPR is going to be a game changer in every industry that deals with data collection.

2018 209

2018 Financial 2017 Events 209

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). According to IBM, 90% of the data in the world today has been created in the last two years.

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Conference Social Media 2018 B2B 321

GEVME

APRIL 30, 2018

If you’re in the events industry, you’ve likely heard many myths and facts surrounding one of the buzziest data protection regulations, GDPR. Especially for the world of events where meetings and conferences are organised in advance, GDPR doesn’t actually start on 25 May 2018. Some of event invitees are EU citizens.

Event Planning 206

Event Planning 2018 2016 Technology 206

Event Industry News

DECEMBER 13, 2018

On November 7, 2018, InEvent, Inc. was founded to help businesses improve their marketing experiences at corporate events. Our event marketing platform is easy to use, fast to install and offers total autonomy to event organisers. InEvent, Inc. is the current highest growth event technology integrated platform. InEvent, Inc.

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Event Technology Technology 2018 2014 89

EventBank Insights

JANUARY 18, 2018

What are event attendees expecting in 2018? This feature also means that event planners have the capability to personalize the marketing of an event by segmenting their CRM into groups of similar interests or experience. 2018 is saying goodbye to the manual process, and hello to the fully-automated all-in-one event management cloud!

2018 60

2018 Event Management Management Technology 60

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. These examples of effective live guerrilla marketing events will inspire some of your own.

Marketing 80

Marketing 2018 2010 Social Media 80

PCMA Convene

JANUARY 15, 2019

According to cryptocurrency researcher TradeBlock, even in the crypto bear market, crypto conferences hit their highest numbers toward the end of 2018. Bitcoin News and Reviews. Bitcoinist ). Read More.

Conference 40

Conference Marketing 2018 40

Hubilo Blog

DECEMBER 11, 2018

Some events are meant purely for client acquisition and marketing purposes while others are meant to help professionals belonging to the same industry network and enable knowledge sharing among them. The event ‘ NHRD- TecHeart 2018 ’ was organized by the National HRD network in Bangalore. About the NHRD TecHeart 2018.

Corporate Events 73

Corporate Events 2018 Event Apps Tech 73

Eventbase

AUGUST 21, 2018

Experiential marketing continues to be a major driver of engagement, providing attendees with an immersive, hands-on experience. As we ramp up for the busy fall conference season, let’s look at some of the event technology trends that have lit up the biggest events of 2018. What are the top trends in event tech this year?

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2018 Event Technology Technology B2C 75

Eventbase

JULY 12, 2018

We’re excited to announce that we’ve received new funding to further accelerate growth and support the launch of our new enterprise event data product, Data Stream. Eventbase's software is an integral part of their clients' sales and marketing stack," says Dr. Gerri Sinclair, Managing Director at Kensington Capital. "By

Event Apps 40

Event Apps 2018 Tech Banking 40

Event Industry News

NOVEMBER 6, 2018

The Croke Park team are delighted to be shortlisted for the Event Technology Awards 2018 recognising the critical role technology plays at venues and events. DoubleDutch shortlisted at the Event Technology Awards 2018. Hubb shortlisted at the Event Technology Awards 2018. Priava Shortlisted for the Event Technology Awards 2018.

2018 73

2018 Event Technology Technology 2014 73

PCMA Convene

MARCH 1, 2019

Respondents to Convene’s Meetings Market Survey 2018 reported that, on average, attendance at their largest convention/meeting exposition in 2018 was 4,320 people, making 2018 the second year in a row the average number has dropped from the 2016 high of 5,211. More Meetings Market Survey. What’s the No.

Marketing 40

Marketing Meetings 2018 2016 40

GEVME

APRIL 23, 2018

The way people collect, process, and store the personal data of EU citizens is going to change very soon. Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. Event marketing under GDPR.

Event Tech 195

Event Tech Tech 2013 Events 195

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. Pearl Servat. Pearl Servat: We’re the first all-digital carrier in the U.S.

Marketing 107

Marketing Wireless Social Media Venues 107

Certain

APRIL 4, 2018

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. Using Data to Personalize the Attendee Experience.

2018 26

2018 Marketing B2B Advertising 26

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Capterra Event Management

NOVEMBER 14, 2017

I’ve highlighted three of the biggest trends affecting the event management industry, including new technologies and market shifts. Here are three key event management trends that you need to keep in mind for 2018. Of course, if you jump on the drone bandwagon in 2018, you need to be aware of the laws that govern their use.

2018 78

2018 Event Management Management Social Media 78

EventTechBrief

NOVEMBER 17, 2017

If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it. Data inevitably leaks from multiple silos. Data inevitably leaks from multiple silos. A salesperson can just ask him.

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Marketing Corporate Events Contracts Meetings 162

Event Industry News

JANUARY 9, 2020

During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. Charlie is the first head of digital at the ICC Belfast, having joined in April 2018. The data and the information we got from those responses were, in my mind, the real change in how we developed our website.”.

Marketing 61

Marketing Social Media 2018 Entertainment 61

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

Bizzabo

SEPTEMBER 19, 2018

We're proud to announce that Bizzabo has been ranked as a "High Performer" overall and as a "Market Leader" for the SMB category in the G2 Crowd 2018 Fall Report. Additionally, Bizzabo has earned the title of Market Leader among SMBs on the review platform. This news comes off the heels of several other achievements.

2018 48

2018 Marketing Event Technology Management 48

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Arlo Training & Events Software

APRIL 15, 2018

Many governments and regulators, including those in Europe, Australia and New Zealand are in the process of tightening their rules around how organizations capture, store and use customer data. Coming into force on 25 May 2018, GDPR gives more control to individuals on how their personal data is used. GDPR in a nutshell.

2018 48

2018 Contracts Government Marketing 48

Event Industry News

JANUARY 6, 2020

Informa Markets has today announced the appointment of Margaret Ma Connolly as President – Asia, Informa Markets, effective 1 January 2020. The Informa Markets business in Asia delivers over 300 exhibitions across China, India, Japan, Korea, Taiwan and South East Asia, which include FURNITURE CHINA, COSMOPROF ASIA and CPhI CHINA.

Marketing 52

Marketing 2008 2018 2019 52

Eventmobi

MAY 27, 2022

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Researcher David Allison talks about the importance of using values rather than demographics to make decisions about everything from marketing to benefits. Event Industry (2019) and SURGE Innovation Pioneer (2018).

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Sponsorships 2022 2021 2019 195

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 48

Marketing 2018 2010 Social Media 48

Event Industry News

NOVEMBER 20, 2018

Events are seen as important part of membership growth strategy – yet managing event data is a problem for 88% of associations. It also identifies how associations are using this data across their organisation and how technology can help them address some of the biggest data management challenges they face around events.

Social Media 54

Social Media 2018 Technology Management 54

PCMA Convene

AUGUST 22, 2018

At digitalNow — a Fusion-produced program for association leaders — in Austin in May, Lee shared how one of his daughters views data collection. “My Providing “that kind of personal data might raise the eyebrows of older generations, but it’s simply part of her life.”. So how can planners obtain the data they need to reach Gen Z?

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Social Media 2012 2018 Government 49