Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% These three forms of advanced technology barely scratch the surface of what I expect we’ll see in the event space in the next few years.

2019 375

2019 Event Planning 2016 2018 375

Smart Meetings

DECEMBER 24, 2018

Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. Their support for event marketing is ‘largely intuitive, based more on anecdotal evidence than on hard data,’ the executive summary said.”.

2018 66

2018 Meetings Negotiating Technology 66

Eventmobi

AUGUST 20, 2018

Keep reading to learn how IncentiveWorks was able to create a winning gamification strategy at their 2018 conference. To read about other client gamification strategies, check out CSAE’s 2018 Trillium Winter Summit. The solution was to really put a lot of emphasis on pre-event marketing and onsite promotional activities.

2018 150

2018 Event Apps Marketing Event Marketing 150

GEVME

APRIL 11, 2018

With the enforcement of the General Data Protection Regulation (GDPR) in May 2018, businesses around the world must adapt to suit this brand new data protection policy. As the broadest modification in data privacy laws since 1995, the GDPR is going to be a game changer in every industry that deals with data collection.

2018 209

2018 Financial 2017 Events 209

GEVME

APRIL 30, 2018

If you’re in the events industry, you’ve likely heard many myths and facts surrounding one of the buzziest data protection regulations, GDPR. This gave birth to a huge variety of misconceptions about GDPR compliance in the events industry. Some of event invitees are EU citizens.

Event Planning 206

Event Planning 2018 2016 Technology 206

Eventbase

FEBRUARY 20, 2019

After browsing sessions in the SXSW schedule from the Brands & Marketing track, Experiential Storytelling track, Tech Industry & Enterprise and more, we’re ready to plan our time in Austin. With the SXSW GO app, we’ve favorited our top session picks for event marketers. Sunday, March 10 Why Live Events in a Digital Age?

2019 40

2019 Event Marketing Marketing 2025 40

GEVME

APRIL 23, 2018

The way people collect, process, and store the personal data of EU citizens is going to change very soon. Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. Event marketing under GDPR.

Event Tech 195

Event Tech Tech 2013 Events 195

Event Industry News

DECEMBER 13, 2018

is the current highest growth event technology integrated platform. We provide a white label event management platform and we have already improved more than 4,000 events with over 950,000 attendees. On November 7, 2018, InEvent, Inc. was founded to help businesses improve their marketing experiences at corporate events.

Event Technology 89

Event Technology Technology 2018 2014 89

EventTechBrief

NOVEMBER 17, 2017

The most valuable and distinctive attribute of live events is the opportunity to meet with customers and prospects in person. If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it.

Marketing 162

Marketing Corporate Events Contracts Meetings 162

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

Marketing 80

Marketing 2018 2010 Social Media 80

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Certain

MAY 15, 2018

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

B2B 20

B2B 2018 Event Marketing Marketing 20

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. EM: How do you see the industry evolving as events pick back up? Pearl Servat.

Marketing 111

Marketing Wireless Social Media Venues 111

EventBank Insights

JANUARY 18, 2018

Event attendees, corporate or otherwise, have higher expectations of event planners than they did ten years ago. What are event attendees expecting in 2018? Event attendees like to be made to feel that they are important, and that their interests and expectations matter to event planners. The VIP Experience.

2018 60

2018 Event Management Management Technology 60

Certain

APRIL 4, 2018

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. Using Data to Personalize the Attendee Experience.

2018 26

2018 Marketing B2B Advertising 26

Capterra Event Management

NOVEMBER 14, 2017

I’ve highlighted three of the biggest trends affecting the event management industry, including new technologies and market shifts. These trends will affect how you conduct your events, how you spend your money (whether it is on event management software or some other new tech), and how many events you will host.

2018 78

2018 Event Management Management Social Media 78

GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Engaging technology.

2020 219

2020 2019 Negotiating Technology 219

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.

Marketing 48

Marketing 2018 2010 Social Media 48

Hubilo Blog

DECEMBER 18, 2018

QR check-in makes the event organiser’s work effortless to count the data and prepare a post-event analytics report and analyses the footfall at the next event. Leaderboard — Gamification feature is a turning point feature used at events by the event organisers. Let’s have a look.

2018 74

2018 Tech Event Apps Social Media 74

NVOLV

JUNE 26, 2018

The latest technology trends can enhance your event and assist you to attain a noticeable position from the crowd. Therefore, we are presenting you the list of seven event technology trends dominating 2018. These trends will give your event a competitive edge. Facial Recognition For Events. Let’s have a look!

Event Technology 40

Event Technology 2018 Technology Event Apps 40

NVOLV

JUNE 26, 2018

The latest technology trends can enhance your event and assist you to attain a noticeable position from the crowd. Therefore, we are presenting you the list of seven event technology trends dominating 2018. These trends will give your event a competitive edge. Facial Recognition For Events. Let’s have a look!

Event Technology 40

Event Technology 2018 Technology Event Apps 40

Bizzabo

JANUARY 2, 2019

In 2018, we made this vision our #1 priority and reality, by releasing core, innovative product features based on customer feedback. Undoubtedly, the new agenda is the star of 2018. From day one it was clear to us that the agenda is the beating heart of an event, and that an engaging agenda means an engaging event.

2018 48

2018 Event Apps Social Media 2019 48

Eventbase

NOVEMBER 23, 2018

The event industry is currently undergoing a massive upheaval. Digital technologies are pushing their way into the market and, thanks to new hardware and software, offer almost limitless possibilities for optimizing an event. The amount of data collected will allow for better insights by leveraging machine learning and AI.

Attendee Management 40

Attendee Management 2018 Tech Technology 40

Cvent: Event Marketing

MAY 16, 2018

By adopting these latest event technology upgrades, event organizers can deliver exceptional events and stand out from the crowd. Here are the top trends you should watch out for in 2018: 1. The Event Technology of the Moment – Artificial Intelligence. Get more meeting and event planner resources!

Event Technology 58

Event Technology 2018 Technology Social Media 58

Event Leadership Institute

APRIL 2, 2018

Check out Event Leadership Institute’s on-demand library with over 100 courses & interview videos for as little as $25 per month, as well as our online Professional Development courses in event management. Meeting & Event Job Openings | April 2018. Freelance Event Producer | AlliedPRA | Phoenix, AZ.

2018 40

2018 Event Management Events Event Design 40

Eventmobi

SEPTEMBER 12, 2018

The big challenge that no one is talking about is the experience of planning events and managing the complexity of these ever-growing event management software tools, not to mention the enormous amounts of valuable event data that gets consumed and generated. Difficult event management integrations.

Event Management 150

Event Management Management Event Apps Negotiating 150

Eventmobi

SEPTEMBER 12, 2018

The big challenge that no one is talking about is the experience of planning events and managing the complexity of these ever-growing event management software tools, not to mention the enormous amounts of valuable event data that gets consumed and generated. Difficult event management integrations.

Event Management 150

Event Management Management Event Apps Negotiating 150

Event Industry News

JANUARY 4, 2019

In fact, the IT depart-ment was still in the basement, data managers looked at spreadsheets and event technology sourcing and purchasing decisions were made by the events teams. Event technology was often seen as a ‘nice-to-have’, justifying spend was a struggle and it was constantly under threat from budget cuts.

Event Technology 96

Event Technology Technology Advertising 2018 96

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.

Marketing 80

Marketing Social Media Tech Event Tech 80

Eventsforce

FEBRUARY 10, 2020

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at how important data protection and data security has become for event planners two years since the introduction of GDPR. NEW eBook: The Event Planner’s Guide to Good Data Management.

Tech 94

Tech Event Tech Hotels Banking 94

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018.

2018 20

2018 Event Marketing Marketing Events 20

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018.

2018 20

2018 Event Marketing Marketing Events 20

Vendini

OCTOBER 16, 2018

Social media platforms like Facebook are extraordinarily powerful event marketing tools, but they shouldn’t be the only solutions you use to promote your events. Facebook can be hugely beneficial for event marketing, and should certainly be part of your promotional mix. Don’t get me wrong. It’s more targeted.

Marketing 46

Marketing Social Media 2018 Event Marketing 46

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Endless Events

MAY 18, 2018

One of the most important tasks of an event professional is to stay on top of best practices so they can be applied for maximum effect. Are you getting personal enough in your marketing techniques? The LeadDog Marketing Group took to the airports for the first National Business Travel Day. The Stress behind Event Management.

Social Media 105

Social Media Travel Marketing Events 105