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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

2018 109
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2018 Event Marketing Year-In-Review: What the Data Tells Us About 2019

atEvent

To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing going into 2019.

2019 79
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SXSW 2018 sessions event marketers won’t want to miss

Eventbase

Here are some of the events we’re excited to attend, from event tech networking sessions to keynotes on the future of work. Saturday, March 10th, 2018 Eventbase Summit 1 – 4 PM The W Hotel We’re excited to be hosting our 4th annual Eventbase Summit. Sign up to mingle with other event technology leaders.

2018 75
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Smart Meetings’ Best Career Advice from 2018

Smart Meetings

Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. Their support for event marketing is ‘largely intuitive, based more on anecdotal evidence than on hard data,’ the executive summary said.”.

2018 78
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How to Create a Winning Gamification Strategy: Lessons from IWConnect 2018

Eventmobi

Keep reading to learn how IncentiveWorks was able to create a winning gamification strategy at their 2018 conference. To read about other client gamification strategies, check out CSAE’s 2018 Trillium Winter Summit. The solution was to really put a lot of emphasis on pre-event marketing and onsite promotional activities.

2018 150
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How Will the Events Industry Change after GDPR Enforcement

GEVME

With the enforcement of the General Data Protection Regulation (GDPR) in May 2018, businesses around the world must adapt to suit this brand new data protection policy. As the broadest modification in data privacy laws since 1995, the GDPR is going to be a game changer in every industry that deals with data collection.

2018 209
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Five New Event Planning Trends to Watch in 2019

Attendease

Those event planners facing shrinking budgets won’t want to hear this one, but event personalization is likely to continue impacting meeting and event organization and outcomes in 2019. These three forms of advanced technology barely scratch the surface of what I expect we’ll see in the event space in the next few years.

2019 375