article thumbnail

B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Three out of four B2B buyers conduct the majority of their research before talking to a salesperson. Seventy-four percent of B2B buyers choose the sales rep who was the first to add value and insight.

B2B 244
article thumbnail

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. The post Top 20 Unique Swag Ideas From Twitter For 2018 appeared first on Picatic Event Planning Blog. I love freebies and the feeling […].

2018 285
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Winning B2B Event Strategies for 2020 and beyond

Explara

According to AdStage, in 2018 some 68% of B2B marketers used in-person events for lead generation initiatives. Also, there are some fundamental reasons maintaining a presence at events is great for B2Bs: exposure, brand awareness, and lead generation. […].

B2B 51
article thumbnail

11 Event Tech Trends That Shaped 2018

Smart Meetings

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups. The post 11 Event Tech Trends That Shaped 2018 appeared first on Smart Meetings.

2018 108
article thumbnail

Optimizing B2B Event Marketing

Cvent: Event Marketing

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. Challenges to Reaching Our Customers.

B2B 42
article thumbnail

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. I reiterated that their conference needed a home base to optimize. Later, I did some research to determine if there was any validity to her question. Outbound Marketing.

article thumbnail

Key Insights from The 2018 State of B2B Event Marketing Report

Certain

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

B2B 20