Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. Whether it’s social media or email marketing and list building , your database of potential attendees will grow substantially, which means your leads and brand awareness will grow, too. Take the annual Marketing Profs B2B Forum.

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2019 Food and Beverage B2B Social Media 150

Event Industry News

DECEMBER 7, 2018

B2B event organiser Western Business Exhibitions (“WBE”), has confirmed it is to continue its partnership with event tech provider Gleanin for its 2019 events. These referrals generated over 7% of the total registration across the portfolio.

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2019 B2B Social Media 2018 53

Nunify

DECEMBER 3, 2021

It adds up quickly, especially with how many social media handles to keep track of and create new content. You can increase ROI by saving money on new content by refurbishing attendees’ posts and social tags. Step 5 : Utilize Social Media. You can engage with attendees before the event to encourage socialization.

Social Media 52

Social Media 2020 Travel B2B 52

Marketo Events

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. Strengthen your brand-consumer relationship by practicing social listening and responding to comments—both positive and negative—in a timely manner.

Marketing 167

Marketing Social Media Retail Advertising 167

e2m.live

FEBRUARY 3, 2020

e2m.live has been selected by the organisers as the official event app of APAC MedTech Forum for 3 years (2017, 2018, 2019) consecutively. A social wall is a giant screen that displays posts, comments, photos and videos that are tagged with event hashtags on social media platforms like Twitter or Facebook.

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Conference B2B Social Media 2019 40

Plan Your Meetings

SEPTEMBER 3, 2018

RELATED STORY: 10 lessons for creating social media videos. Select the right social media channels. And in 2018, people are on social media. However, the success of your promotional message depends on how well you execute a social strategy as well as choosing the right platforms.

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Social Media B2B Marketing Trade Shows 58

Event Industry News

SEPTEMBER 12, 2018

Returning as a judge for the 2018 Event Technology Awards is James Morgan, Founder of Event Tech Lab. James is a specialist in creating and implementing B2B brand strategy, content marketing and communication campaigns and business partnerships through digital and traditional mediums. Facebook – I’m a social animal.

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Event Technology Technology Event Tech 2018 69

Endless Events

MAY 14, 2018

The episode touches on everything from live events and emerging tech, young people in tech, and InfoComm 2018’s Center Stage! B2B and the Women’s Movement. This podcast from Social Media Examiner discusses the best ways to create a loyal Facebook following through Groups. Check-In Tip for a Headache-Free Event.

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Marketing Social Media Tech Event Tech 80

Endless Events

JUNE 8, 2018

And this story is often a digital one, shared through social media. It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. After the experience, it evolves into a story that they will then use to tell others about your brand.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Those who can’t jump into social video are often those who either have no budget or know-how in video editing. Events are no longer just venues for networking.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82

Converve

DECEMBER 19, 2018

Dezember trafen sich rund 150 Event Professionals in Ingelheim zur TechXperience 2018. Eine Befürchtung vieler B2B-Veranstalter ist, dass über das Matchmaking "Trittbrettfahrer" an Bord kommen, also potenzielle Aussteller, die so die Kosten für einen Stand umgehen und direkt Besucherkontakte knüpfen wollen.

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B2B Social Media 2018 Event Design 40

EventMB

MAY 22, 2022

A post shared by Exhibit Studios (@exhibitstudios) on Mar 2, 2018 at 3:34pm PST. Cape Wine Expo 2018 in South Africa created pre-manufactured stands made from Xanita, a material that is both recyclable and made from recycled cardboard. At CES 2018 Google had a huge presence showcasing their products and cool tech.

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Marketo Events

DECEMBER 21, 2017

In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.). Get Your Stakeholders Buy-In. What did attendees have to say?

Social Media 167

Social Media Marketing Speakers 2017 167

Converve

DECEMBER 19, 2018

On 4 December, around 150 event professionals met in Ingelheim at TechXperience 2018. A common concern among many B2B organisers is that matchmaking will attract “free riders”, i.e. potential exhibitors who use the event in order to avoid the expenses of a stand and who are looking to establish direct contact with the visitors.

B2B 40

B2B Social Media 2018 Event Design 40

Converve

DECEMBER 19, 2018

On 4 December, around 150 event professionals met in Ingelheim at TechXperience 2018. A common concern among many B2B organisers is that matchmaking will attract “free riders”, i.e. potential exhibitors who use the event in order to avoid the expenses of a stand and who are looking to establish direct contact with the visitors.

B2B 40

B2B Social Media 2018 Event Design 40

Eventmobi

DECEMBER 13, 2018

When executing an event as a part of B2B marketing , it’s no surprise your guests plan on networking. You could provide the ability for attendees to send each other messages or share links to their social media profiles. Social media engagement is great for both speakers and attendees. Make it easy for them!

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Event Apps Speakers Social Media Events 150

Eventory

APRIL 5, 2018

The social media numbers articulated were enormous, the event garnered nearly 4 million likes and shares. This marathon is an event which took place 39 times and 40th will be in 2018. Since 2018 the name is “PZU Warsaw Marathon”. It is creating the relationship and giving a value, more than just a prize – memories.

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Event Marketing Marketing 2017 2018 113

Bizzabo

MARCH 7, 2019

Plus, you can easily use these guerrilla marketing do’s and don’ts to inform your b2b event marketing ideas. In 2018, Domino's pinpointed the source of the problem - and it wasn't bad driving. The 2018 World Cup provided numerous brands with opportunities to flex its guerrilla marketing muscles. CalTex Becomes CahillTex.

Marketing 80

Marketing 2018 2010 Social Media 80

Marketo Events

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it?

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Certain

APRIL 6, 2018

San Francisco, CA, April 6, 2018 – Certain, Inc., an Oracle Partner Network (OPN) member, announced it will be a Gold level sponsor at Modern Customer Experience 2018 , Oracle’s annual conference dedicated to helping customer experience (CX) professionals advance their careers. About Modern Customer Experience 2018.

Sponsorships 30

Sponsorships 2018 B2B Social Media 30

Bizzabo

JULY 6, 2018

Of 750 professionals surveyed , 41% wished they could attend networking events more frequently, and according to the 2018 Event Marketing Report , 80% of businesses that are overperforming will be increasing their live-events budget in the next year. Create a Wow Experience: Social Media Marketing World by Social Media Examiner.

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Social Media 2018 Events Conference 49

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018. Personalization is Key.

2018 20

2018 Event Marketing Marketing Events 20

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018. Personalization is Key.

2018 20

2018 Event Marketing Marketing Events 20

Bizzabo

DECEMBER 11, 2018

We live in a social media-driven world. Sometimes the best way to generate social buzz is to simply encourage your audience to post about your brand. As an added bonus, many photos taken during the event were posted to social media, giving Bloomingdale's extra press. dtrbrewery) on Jun 20, 2018 at 9:03am PDT.

Social Media 76

Social Media Food and Beverage B2B Sports 76

Bizzabo

MAY 25, 2018

Enterprise event marketing is an experiential-focused marketing strategy that is executed by enterprise class organizations, which may be B2B-focused, B2C-focused or a hybrid of the two. 3) Electronic Arts - B2B event marketing is often customer-facing, but it doesn’t need to be. Social media. The event app.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Marketo Events

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. Strengthen your brand-consumer relationship by practicing social listening and responding to comments—both positive and negative—in a timely manner.

Marketing 60

Marketing Social Media Retail Advertising 60

Bizzabo

MARCH 7, 2019

Plus, you can easily use these guerilla marketing do’s and don’ts to inform your b2b event marketing ideas. In 2018, Domino's pinpointed the source of the problem - and it wasn't bad driving. The 2018 World Cup provided numerous brands with opportunities to flex its guerilla marketing muscles. CalTex Becomes CahillTex.

Marketing 48

Marketing 2018 2010 Social Media 48

Endless Events

FEBRUARY 23, 2018

In fact, this is one of our biggest 2018 Event Trends. You also need the crowd that goes with it, aka social media, and the online influencers who lead them. Convention Centers Ditching Consumer Shows for B2B Events. Should I Gamify My Events? However, technology alone won’t cut it. Click To Tweet.

Tech 93

Tech Event Tech Venues Events 93

Bizzabo

MAY 15, 2019

January 11, 2018. So it's no surprise that their trade show booth at CES 2018 had a few imaginative features. Folks are asked to take pictures and post them to social media using one of Alienware's favorite hashtags. That's what Samsung did at CES 2018 (pictured above). Source: Twitter. Offer Something Fun.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Hubilo Blog

FEBRUARY 25, 2020

Featured on Forbes as a “Top 20 Influencer of Chief Marketing Officers” – 2018 #1 Global Content Marketing Influencer – 2018 Listed on Forbes as one of the “Top 20 Influencers of CMO’s” – 2017 Ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA” – 2016 Where to Find him? What is she known for?

Speakers 101

Speakers Consulting Healthcare Financial 101

Eventory

JANUARY 29, 2019

Main attractions: You can expect a bunch of valuable workshops which will tackle the topics like Live Video Confidence, Social Media Strategy, Webinars, Facebook Ads, How to Sell Online Products, Video Marketing, Content Ideas Generation, Messenger Bots, Sales Tactics and more. 10 B2B Marketing Expo. 14 Social Day.

2019 112

2019 Marketing Conference Social Media 112

Bizzabo

OCTOBER 17, 2018

Whenever a ticket is sold, the buyer can be prompted to share a special link via their social media or email. For instance, Zapier can connect HubSpot to your event management platform to streamline tasks 90 different tasks, including contact list building triggered by social media shares. Source: B2B Marketing Exchange.

Social Media 70

Social Media Marketing Event Marketing Events 70

Hubilo Blog

FEBRUARY 25, 2020

Featured on Forbes as a “Top 20 Influencer of Chief Marketing Officers” – 2018 #1 Global Content Marketing Influencer – 2018 Listed on Forbes as one of the “Top 20 Influencers of CMO’s” – 2017 Ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA” – 2016 Where to Find him? What is she known for?

Speakers 98

Speakers Healthcare Consulting Financial 98

Bizzabo

SEPTEMBER 28, 2018

B2B marketers should begin by selecting relevant long tail keywords (specific, low search volume) and fat head keywords (more popular search terms). LinkedIn is the perfect platform for B2B event marketers to a community of people who already prioritize networking and career engagement. Did you know that 91.5% Content Marketing.

B2B 74

B2B Social Media Marketing Event Marketing 74

Marketo Events

DECEMBER 21, 2017

In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.). Get Your Stakeholders Buy-In. What did attendees have to say?

Social Media 60

Social Media Marketing Speakers 2017 60

Bizzabo

AUGUST 16, 2019

June 11, 2018. CiscoChat is a regularly scheduled social media chat series that "brings technology and business experts together so you have an opportunity to engage, discuss, and ask questions in real time." Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

Social Media 48

Social Media Telecommunications Technology 2019 48

Bizzabo

JULY 13, 2018

Create opportunities for attendees to share their event experience by giving them the tools to do so - this includes social media hashtags (make sure others aren’t already using the ones you come up with!), Salesforce’s event planners use social media as a b2b event marketing strategy for their annual Dreamforce SaaS conference.

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Social Media Speakers Fashion Event Apps 60