Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year.

Sponsorships 95

Sponsorships Social Media Sports 2024 95

Socio Events

JUNE 10, 2020

Below is an excerpt of Corey’s Q&A on Engaging Sponsorship Activations, as well as an additional Q&A on the Power of Community. Gaining sponsor buy-in early, and giving them skin in the game often leads to additional sponsorship revenue. Can you tell us of some examples of cool sponsorship activations?

Sponsorships 52

Sponsorships Event Apps Tech 2020 52

Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. The biggest draw at Lacoste’s activation was an apparel customization station.

Sponsorships 85

Sponsorships Apparel Retail Fashion 85

Event Industry News

APRIL 25, 2024

Joy Squad, the premier provider of custom photo booth activations for events across the United States, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S & Canada. The sponsorship marks a significant milestone in Joy Squad’s commitment to innovation and excellence in event technology.

Event Technology 69

Event Technology Technology Sponsorships Events 69

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

Sponsorships 278

Sponsorships Advertising 2017 Sustainability 278

Eventmobi

JUNE 12, 2023

Audience engagement In person events offer unique audience engagement opportunities, including: Interactive presentations Live product demos and demonstrations Q&As with special guests Networking sessions Experiential activations Give your attendees plenty of opportunities to try something new—curiosity is a great motivator for engagement!

2023 195

2023 Sponsorships Insurance Event Apps 195

Exhibitor Magazine

FEBRUARY 8, 2023

ROCHESTER, MN. Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine,

Sponsorships 50

Sponsorships Trade Shows Corporate Events Education 50

Eventmobi

APRIL 10, 2024

10 Exhibitor Booth Ideas That Will Help You Stand Out from the Crowd The goal for any B2B event booth design and activation should be to create an experience that engages attendees onsite and motivates them to follow up with your team post-event. As Alistair puts it: “Whatever helps people professionally will always be a good activation.”

Trade Shows 221

Trade Shows 2024 B2B Sponsorships 221

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

Sponsorships 273

Sponsorships Advertising Transportation Education 273

Velvet Chainsaw

FEBRUARY 16, 2022

Engage — The hub should enable people to be active participants in the event. Smart organizations have enlisted the help of their top sponsors to use engagement to best activate their sponsorship. Engaging activities include opportunities for the attendee to create, do, or get something.

Conference 488

Conference 2022 Sponsorships Tech 488

Velvet Chainsaw

OCTOBER 1, 2021

With many organizations actively planning for an upcoming in-person conference or tradeshow, now is the time to make firm decisions for your attendee-experience, staffing and safety plans. Sponsorship revenue, however, is holding its own–and in some cases–growing. Business Model. Exhibit space is down 25% or more.

Sponsorships 370

Sponsorships Conference 2021 2019 370

Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. The digital activation takes users through nine legendary Players Championship moments across its 50-year history. Fans could also participate in the Tour Through Time activation.

Sponsorships 89

Sponsorships Hospitality Sports Financial 89

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

Sponsorships 195

Sponsorships 2022 2021 2019 195

Event Marketer

FEBRUARY 26, 2024

“When it comes to the impacts to fans and activations, we’re going to start treating this at the same level that we treat the NFL. Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. 17-18, at MetLife Stadium in East Rutherford, NJ.

Sponsorships 88

Sponsorships Wireless Sports 2024 88

GEVME

JANUARY 4, 2022

The move to the digital world opened up a new possibility of metrics that you should keep an eye on, such as attendance rate, what attendees did during their time there, how much engagement they were getting in a sponsor booth, and a gamification activity. According to him, gamification can increase activations, events, and sponsorships.

Sponsorships 317

Sponsorships 2022 2021 Events 317

Velvet Chainsaw

OCTOBER 14, 2021

If you have multiple team members, or vendors, soliciting your exhibitors for booth space, sponsorship, and print and digital advertising, this is the year to bring it under one account manager. One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

Sponsorships 222

Sponsorships Advertising 2022 2020 222

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Three Attributes of Effective Activation. Would You Like Fries with that Booth?”. opportunities.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 95

2015 Sponsorships Sports Sustainability 95

Event Marketer

APRIL 10, 2023

million active “picklers” in the U.S., Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sports 81

Sports Sponsorships 2023 2021 81

Eventmobi

JANUARY 25, 2024

This technique repurposes gaming tactics for an event context, inspiring friendly competition amongst attendees and incentivizing active event participation. Games and activities. Gamification transforms attendees from passive listeners to active participants in your event. More valuable sponsorships. Memorable takeaways.

Event Apps 195

Event Apps Sponsorships Events 2024 195

Eventmobi

NOVEMBER 2, 2023

Examples include advertising, management fees, registration, sponsorship, etc. Step 4: How to Secure Event Sponsors Securing the right sponsors can make or break your event — and the right sponsorship levels can exponentially raise your chances of success! Create a sponsorship deck. Dive into the activity.

Conference 195

Conference Sponsorships Speakers Advertising 195

Event Marketer

FEBRUARY 13, 2023

So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Allstate Party at the Playoff, held this year Jan. 7 at The Majestic in downtown L.A.,

Sponsorships 83

Sponsorships Sports Transportation 2023 83

Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

Sponsorships 140

Sponsorships Sports Food and Beverage 2021 140

Attendease

SEPTEMBER 22, 2023

Were they actively participating in the sessions and workshops? To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. Which sponsorship packages were most popular? Getting people in the door is only the first step. Did they interact with the presenters and each other?

Social Media 396

Social Media Financial Sponsorships Events 396

EventMB

MARCH 10, 2020

Offering functional experiences for sponsorship is one of the most straightforward ways to ensure high brand exposure that really stands out from the sea of logos while providing real value for both attendees and corporate sponsors alike. Global corporate sponsorship reached $65.8 Global corporate sponsorship reached $65.8

Sponsorships 217

Sponsorships 2018 Events Event Management 217

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Marketer

MARCH 1, 2024

and a “military locker” activation that served as a storytelling moment and speakeasy-style temporary tattoo parlor. “We from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play. s signature weed walls, which show up at the majority of its activations. American Weed Co.’s

Sponsorships 73

Sponsorships 2024 Apparel Education 73

ePly

APRIL 9, 2024

Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.

Sponsorships 62

Sponsorships Social Media Events 2024 62

Event Marketer

FEBRUARY 22, 2024

“As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets. And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.”

2024 92

2024 Sports Sponsorships Marketing 92

ePly

MARCH 26, 2024

Event sponsorship is the way to go , but navigating how to secure funding for any type of event isn’t always simplistic. Consider what goes into successful event sponsorship. In this guide, we’ll cover exactly what you need to do to be confident in your organization’s ability to secure sponsorships and host a successful event.

Sponsorships 62

Sponsorships Financial Social Media Contracts 62

GEVME

OCTOBER 5, 2021

We are excited to announce our new partnership with Engamio , an easy-to-use platform to provide gamified activities and sponsorship solutions for virtual, hybrid and in-person events. Keeping attendees engaged with gamified activities. Now, gamification is one of the most powerful tools to increase audience engagement.

Sponsorships 156

Sponsorships Social Media Sustainability Events 156

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. Across activations at Houston’s George R.

Sponsorships 91

Sponsorships Sports Technology Tech 91

Event Planning BluePrint

OCTOBER 24, 2018

Today’s event sponsorship is not passive. It’s active, engaging and succeeds because of human interaction. Event Sponsorship. Sponsors need the right activation to engage with as many attendees as possible during the event to create leads. Ask yourself: what booth or company would you choose to visit at an event?

Sponsorships 227

Sponsorships Events Technology Event Planning 227

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Event Marketer

FEBRUARY 27, 2024

There was a whole lot of good clean fun to be found among fan activations at the 73 rd annual NBA All-Star Weekend, Feb. And a “Shai’s Shop” activation developed with Shai Gilgeous-Alexander of the Oklahoma City Thunder gave attendees a chance to unlock exclusive premiums curated by NBA All-Star. 16-18, in Indianapolis.

2024 110

2024 Sponsorships Sports Retail 110

Guidebook

MARCH 21, 2024

Make a clear budget so you can understand cost savings Create resources to generate revenue plans for sponsorship opportunities The FREE Event Budget Template from Guidebook Simplify your event budget planning with our free Event Budget Template. By the way, it’s possible to earn revenue at your event through Event App Sponsorships.

Event Tech 78

Event Tech Tech Sponsorships Event Apps 78