GEVME

APRIL 6, 2022

But before diving into it, let’s understand what is a digital-first event strategy. What is a digital-first event strategy? That said, there’s more to what a digital-first strategy has to offer to the event organiser. Let’s dig deeper to understand the growing relevance of a digital-first strategy for organisations.

Social Media 296

Social Media 2022 Technology Events 296

Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Small staff Limited staffing can make it hard to start any new initiative—including a non dues revenue strategy.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventmobi

JANUARY 23, 2023

So, ensuring you have the right event registration strategies in place is crucial to driving excitement and sign-ups. As part of your pre-event marketing strategy, use EventMobi Registration to manage your email marketing, and consider how to use social media to reach a wider audience outside of your database.

Speakers 195

Speakers Social Media Hotels Banking 195

Prestige Events Magazine

JANUARY 29, 2024

The Mercure Manchester Piccadilly hotel has announced a new vision, strategy and investment plan for the hotel that will revolutionise the hotel throughout 2024 and beyond. The strategy will see major investments across the hotel’s high-profile meetings and investment spaces, including its iconic International Suite.

2024 105

2024 Meetings Hotels Events 105

Smart Meetings

JANUARY 4, 2024

No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Pre-event Strategies Email Marketing Email is a great channel for marketers to directly connect with event target audiences.

Marketing 105

Marketing Social Media Advertising B2B 105

Eventmobi

JUNE 5, 2023

Let’s explore some strategies that’ll help you rock your digital and onsite event branding! Having a solid event branding strategy is important because it will: Make your event memorable. Messaging When branding events, your messaging is where you really dive into a targeted communication strategy. What is Event Branding?

Social Media 195

Social Media Advertising Conference Marketing 195

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 68

Event Marketing Marketing Social Media Advertising 68

Eventmobi

JUNE 23, 2020

We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. The key requirement is to have virtual production partners and event managers so as to ensure that the quality of the production and delivery is not compromised.

Events 370

Events Travel Trade Shows Food and Beverage 370

GEVME

FEBRUARY 20, 2022

So, knowing the most effective hybrid event strategies has now become instrumental. What are the key hybrid event strategies? That’s why focusing on content in a hybrid event setup is one of the key strategies. . Your hybrid event strategy is in vain without making your attendees feel included. What is a hybrid event?

Speakers 156

Speakers Sponsorships Trade Shows Events 156

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Event Marketing Strategy: Who Is Your Target Audience? The key to any effective marketing strategy is knowing and understanding your target audience.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Social Tables

JUNE 8, 2022

Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event. In this post, we look at various audience engagement strategies for event planners, organizers, and industry professionals that actually work. Bookmark this list of audience engagement strategies!

Speakers 149

Speakers Social Media Event Apps Technology 149

SevenEvents

APRIL 19, 2024

let’s explore together key strategies to maximize your reach and engagement on your live streams. from this, adjust your strategy to continually improve your future streams. The post effective strategies for events appeared first on Seven Events. from this, adjust your strategy to continually improve your future streams.

Social Media 59

Social Media Events Marketing Event Planning 59

Endless Events

NOVEMBER 24, 2021

If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. We need to understand how the event budgeting process worked pre-pandemic and what are the new variables in the event strategy equation.

Technology 133

Technology Event Technology Food and Beverage Event Tech 133

PCMA Convene

MARCH 13, 2023

Josh Butler and Julie Ho talk about how to best monetize digital events during the Convening Leaders 2023 session, “Creative Strategies and Tactics to Maximize Digital Event Revenue.” Treat your content like a product and adopt a product lifecycle. Eventually, that series turns into a membership product.

2023 98

2023 Social Media Advertising Speakers 98

Management Events

FEBRUARY 26, 2024

Today’s businesses require a more refined strategy that targets the right audience with precision. This not only maximizes your lead pool but also ensures that your time is spent engaging with potential clients who have a genuine interest in your products or services.

B2B 52

B2B Meetings Marketing Technology 52

Attendease

OCTOBER 25, 2023

In this sequel, we’ll go deeper, discussing more advanced event success metrics that can refine, redefine, and ultimately elevate your event strategies. The better your strategies, the more attendees will be at your event! A high bounce rate may indicate issues with your landing page or content that need addressing.

Social Media 195

Social Media Marketing Events Event Marketing 195

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 112

Sponsorships Entertainment Sports Marketing 112

Management Events

APRIL 22, 2024

Building a Value-Oriented Outreach Strategy When attempting to connect with C-level executives, it’s imperative to communicate the value you bring to the table. Your outreach should emphasize how your services or products can solve a problem or enhance their business operations.

Social Media 40

Social Media Management Events 40

Prestige Events Magazine

MARCH 1, 2024

Live events and experiential experts TRO have partnered with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency. The Bulb will also be responsible for creating valuable resources to drive innovative and creative thinking, engagement with supply chain and sustainable production.

Sustainability 52

Sustainability 2013 Consulting 2022 52

GEVME

JANUARY 14, 2020

What is the pricing strategy? A properly planned pricing strategy takes into account the cost of the product, the amount of labour, the expenses made on advertising, trade margins and the market conditions, on the whole, are essential to zero down on the sale price. Having the wrong pricing strategy. Early Bird.

2020 156

2020 Events Travel Advertising 156

ePly

FEBRUARY 6, 2024

Event Engagement Strategy Attendee engagement should be one of your key goals for your event. What do they want from your event, and how can you use audience and event engagement strategies to provide it? How to If Your Attendees Are Engaged So, how can you tell if your audience engagement strategies are working?

2024 62

2024 Social Media Entertainment Speakers 62

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. It’s very likely that you have already experienced this marketing strategy in action.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Smart Meetings

OCTOBER 19, 2023

Let’s explore five key strategies to make your event plan resilient and ensure that your corporate gatherings thrive year after year. Prior to founding GoGather, Kellerman was executive vice president of Vision Event Productions and executive producer of Premier Productions. Check the blog for more insights on the industry.

2024 97

2024 Events Event Planning Technology 97

Smart Meetings

DECEMBER 12, 2023

Finding ways to elevate attendee well-being is the new gold standard Prioritizing wellness in meetings and conventions is rapidly evolving from a nice-to-have feature to an essential component of creating a productive and positive meeting. Creating moments of wellness does not have to be extravagant.

Meetings 105

Meetings Speakers Contracts Tech 105

MLeads

SEPTEMBER 26, 2023

Let’s dive in and explore some innovative strategies to make your lead management more effective! It helps in prioritizing leads who are more likely to convert, enabling more focused and effective communication strategies. Ensuring your lead management strategies are optimized for mobile users is essential to reach a wider audience.

Management 52

Management Social Media Marketing 52

Event Marketer

FEBRUARY 13, 2023

Check out five strategies for producing events for sober-curious consumers. the brewer’s non-alcoholic beer, took a tongue-in-cheek approach to elevating sober-curious event strategies with the introduction of its “Nommeliers” (non-alcoholic sommeliers). So, ready to skip the hangover?

Food and Beverage 120

Food and Beverage Sponsorships Events Consulting 120

SpotMe Blog

JUNE 2, 2021

In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event. Lead generation: Collecting the contact info of people who are interested in your products to connect with for potential sales. How Do You Generate B2B Leads?

B2B 130

B2B Social Media Marketing Events 130

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Event Farm

SEPTEMBER 20, 2017

At its best, event marketing takes the creativity of event production and marries it with data-driven business strategy, much like content marketing has married the creativity of writing and design with marketing strategy. Get your segmentation right, and the rest of your data-driven event marketing strategy will follow.

Event Marketing 236

Event Marketing Marketing Tech Technology 236

Event Planning BluePrint

OCTOBER 24, 2022

So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . After all, the point of event marketing is to market a brand, product, or service with the ultimate goal of creating brand awareness and increasing sales. 5 Key Event Marketing Strategies That Work.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

EventMB

DECEMBER 4, 2023

Skift Take: Having the right strategy can help you sidestep price gouging and get the best deal on essential AV production and support. Refugio Garcia Read the Complete Story On Skift Meetings

Meetings 173

Meetings Contracts Negotiating Event Tech 173

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy.

Social Media 130

Social Media Event Apps Education Technology 130

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals. Creating a successful business strategy requires following specific steps. How to build an exceptional marketing strategy in 2022.

2022 62

2022 Marketing Meetings Event Marketing 62

MLeads

SEPTEMBER 28, 2023

By leveraging effective lead management strategies, you can keep your sales sizzling all summer long. Developing a Proactive Lead Management Strategy To combat the summer sales slump, it is crucial to develop a proactive lead operation strategy. Is your business falling victim to the summer sales dip?

Management 52

Management Sustainability Social Media Technology 52

Event Marketer

JANUARY 24, 2022

Here, we break down five sound strategies for producing audio-centric activations. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Agencies: Creative Riff (creative, production); SOFTlab (New York sculpture design); Vita Motus (L.A. sculpture design).

Apparel 140

Apparel Social Media 2021 2020 140

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.

Marketing 97

Marketing Global Events Consulting Events 97

Cvent: Event Marketing

AUGUST 9, 2018

Creating an event strategy isn’t easy. Align Company Goals and Event Strategy. If you want to grow revenue, your event should be centered around your product. There are a few things you have to understand before you can build out your event strategy. Company Goals. A few common goals could be: Grow Revenue. Build Brand.

Trade Shows 145

Trade Shows Technology Entertainment Events 145