EventMB

FEBRUARY 10, 2022

An event industry survey suggests that neither exhibitor nor attendance numbers will make a full rebound this year, but one area is projected to exceed 2019 numbers: the sales pipeline attributed to events. How can B2B event planners keep up the momentum?

B2B 189

B2B 2019 Events Marketing 189

Conferences that Work

DECEMBER 7, 2022

For the 4th year in a row, I’m honored to be voted one of the Top 100 Most Influential People in the Event Industry in Eventex ‘s annual poll. The award “recognizes event professionals who have left a mark on the industry with their creativity, vision, and capacity for innovation” Learn more about me here.

2022 162

2022 2019 Conference Events 162

EventMB

SEPTEMBER 28, 2020

In 2019, events were widely considered one of the most effective B2B marketing strategies. The post The Impact on Small Businesses From All of the Cancelled Trade Shows by Angela Tupper appeared first on [link].

Trade Shows 222

Trade Shows B2B 2019 Marketing 222

Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients.

2023 222

2023 Food and Beverage 2022 Transportation 222

Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events. that bundles the post-event experience.

Conference 195

Conference 2022 2019 Marketing 195

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. What would a “year-long” sponsorship engagement look like versus a “conference” or event-based activation? Move from ABCs to VIPs. Know Your Members’ Values. KiKi’s Bio.

Sponsorships 195

Sponsorships 2022 2021 2019 195

Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens.

2020 370

2020 2021 Airlines Consulting 370

GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends.

2020 219

2020 2019 Negotiating Technology 219

Smart Meetings

MAY 10, 2022

Ferguson came together at Union Market for its annual Travel Rally, held during U.S. Research by MMGY Travel Intelligence, HIS Markit, Travel Market Insights, National Travel & Tourism and U.S. decrease from 2019—and supported 57,933 local jobs. Travel, overseas visitation will likely not reach 2019 levels until 2025.

Travel 128

Travel Tourism 2019 2025 128

Velvet Chainsaw

NOVEMBER 30, 2022

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The post Do’s and Don’ts: Six Tips to Help Justify Attendance at Your Event appeared first on Velvet Chainsaw.

Consulting 244

Consulting Education 2022 Conference 244

Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

2019 128

2019 2022 2020 Trade Shows 128

Event Marketer

MAY 23, 2024

Alyson Griffin, Head of Marketing, State Farm Stepping into a fan convention can be like entering a new world. The brand has been activating at TwitchCon since 2019, for one. Agency: Infinity Marketing Team) –K.S. Agency: Infinity Marketing Team) Bring in influencers for meet-and-greets and content gathering.

Insurance 74

Insurance 2023 Transportation Marketing 74

Event Industry News

NOVEMBER 9, 2022

As the world has continued to be gripped by the COVID pandemic, the recovery of the exhibitions market in 2021 and 2022 has been muted from a global perspective. However, the good news is that recovery is accelerating across most regions (excluding China) and is forecast to reach 97% of its 2019 size by 2024.

2024 96

2024 2019 Marketing 2022 96

MeetingsNet

APRIL 3, 2024

For the Association of Proposal Management Professionals’ annual meeting, financial success comes from being stingy with space but generous with consultation plus pre-event exposure. In fact, the temptation might be to aim for similar growth with the 2024 event. Internally, we started reallocating our time,” he adds. “Is

2024 97

2024 2023 Consulting Financial 97

EventMB

OCTOBER 23, 2018

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful.

2019 193

2019 Marketing Speakers Events 193

MeetingsNet

AUGUST 3, 2023

Freeman strengthens its corporate presence with an agency pick-up; EventMobi buys a virtual-events platform to boost its hybrid-meeting abilities; and Hopin sells its core products to a videoconferencing competitor. We’re thrilled to welcome Run the World and immerse them in the full value of hybrid events.”

2019 98

2019 Trade Shows 2020 2022 98

Event Industry News

OCTOBER 8, 2018

There was a theory circulating a decade ago that the tech boom, affecting every aspect of our lives, would sound the death knell for events as we know them. Today we know that all our technological advancement has done is enhance our event delivery and actually propel events back to the top of the communication pyramid.

2019 253

2019 Tech Technology Marketing 253

GEVME

MARCH 15, 2019

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. Here they are: January 2019. February 2019.

2019 179

2019 Event Management Conference Management 179

MeetingsNet

APRIL 7, 2023

February and March stats show guest-room rates considerably higher than the same period in 2019. urban markets were 1.5 percent lower in February and March 2023 than in February and March 2019—but average daily rates were 14 to 20 percent higher in Q1 2023 versus Q1 2019. urban markets were 1.5

Hotels 93

Hotels Hospitality 2023 2019 93

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. From the Cannes Archives: Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019.

2022 106

2022 2019 Advertising Entertainment 106

Smart Meetings

MAY 25, 2023

This is the first time Cvent has generated the list since the pandemic halted events. 1 in 2015, 2016, 2017, 2018 and 2019 Nashville was named No. 6 in 2019 Similarly, San Diego was able to move to the No. 7 in the 2019 listing Interestingly, Las Vegas slid to No. 7) in 2019, respectively. after being named No.

Hotels 98

Hotels Meetings 2019 Travel 98

EventMB

JANUARY 30, 2019

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.

Event Marketing 145

Event Marketing Marketing Social Media 2019 145

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). White Claw was born out of culture in 2019 and 2020. Head to Chief Marketer for the full interview.

2023 85

2023 Marketing 2019 2016 85

Event Industry News

NOVEMBER 19, 2020

The 12th edition of Globex – the global exhibition organising market: assessment and outlook to 2022 – released today by AMR International, details the devastating impact of COVID-19 on 2020 and looks ahead at the likely fallout of the crisis over the coming years. Highlights: COVID impact assessment on 2020. Highlights – Projection to 2022.

2022 98

2022 2019 Marketing 2020 98

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

Sustainability 112

Sustainability 2013 Trade Shows Advertising 112

Smart Meetings

APRIL 18, 2024

She continued her career engaging in climate advocacy as IFC’s director of Western Europe from 2015-2019, working with European partners to implement renewable energy and energy-efficiency initiatives. She has served as an ardent steward of climate-positive business.

Sustainability 98

Sustainability 2011 2015 Banking 98

Smart Meetings

AUGUST 18, 2023

Russell Stewart Russell Stewart The Westin Atlanta Gwinnett welcomes Stewart as director of sales and marketing. Greg Redman Greg Redman Redman joins leading Hawaii-based destination and event management company MC&A as director of sales. Gary Farstad Gary Farstad Curaçao Marriott Beach Resort brings in Farstad as general manager.

Hospitality 97

Hospitality Hotels 2013 2019 97

Smart Meetings

OCTOBER 7, 2021

Before Convene, he worked as assistant director of event operations for Starwood Hotels & Resorts Worldwide, Inc. He has won several awards, he received Hilton Hotel’s General Manager of the Year award in 2019, Hilton Connie Pride Award in 2017 and 2018, and Conrad Hilton Award in 2019. -based location in New York City.

Hotels 98

Hotels 2019 2015 Fashion 98

Event Marketer

OCTOBER 18, 2021

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season.

2021 128

2021 2019 Event Marketing Marketing 128

EventMB

OCTOBER 16, 2018

This is a sponsored post written by Lori Esposito, Chief Marketing Officer, MeetingPlay. More information about Event Manager Blog’s sponsored posts. Your event app is an engagement engine, creating all kinds of new interactions between attendees. Sponsors are one of the cornerstones of your event. […].

Event Apps 143

Event Apps 2019 Event Management Management 143

Event Marketer

JULY 12, 2023

INSIDE THE BEST B-TO-B EVENTS YOU’VE NEVER HEARD OF The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. CHECK OUT THE FULL COVERAGE The post Winners Announced: The 2023 B-to-B Hidden Gems appeared first on Event Marketer. Sparkle on.

2023 83

2023 2019 Event Marketing Conference 83

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. AI tools are best used as a brainstorming buddy.

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. 1 Marketing Insights Event 2019.

2019 112

2019 Marketing Conference Social Media 112

Smart Meetings

AUGUST 10, 2022

“Labor shortages across the travel and hospitality industry, rising raw material prices and greater awareness for responsible travel are all having an impact on services, but predicted pricing is, on the whole, on par with 2019.”. Cost-per-attendee in 2022 is expected to increase by roughly 25%, as compared to 2019. decrease in 2021.

Travel 98

Travel 2023 2022 2019 98

Event Marketer

FEBRUARY 27, 2023

5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. The post CES 2023 Recap: 18 Brand Experiences from Across the Show Floor appeared first on Event Marketer. More than 115,000 people touched down in Las Vegas for CES 2023, Jan.

2023 67

2023 2022 2019 Event Marketing 67

Eventbrite UK

NOVEMBER 27, 2019

Christmas is known as the season of giving, and we’d like to spread some Christmas cheer to event planners by sharing some of our most popular (and most useful) templates, checklists and ebooks from 2019. These event planning stocking fillers are just what you need as you get ready for your 2020 planning.

2019 109

2019 2020 Event Planning Events 109

Smart Meetings

JUNE 23, 2022

trillion (in 2019 dollars, adjusted for inflation) will be spent on travel in the United States in 2022, but this is still 10% below 2019 levels and 16% below where it should have been in 2022, if not for the pandemic. A self-described “flight attendant” named Kristie Koerbel went viral on Facebook with a post shared over 90K times.

Travel 98

Travel Hotels Airlines 2026 98