Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 103

Marketing Social Media Advertising B2B 103

CadmiumCD

JULY 22, 2020

Written by Delanie Olsen, Marketing Specialist at Total Event Resources. Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Choose a Social Media Platform.

Social Media 66

Social Media Marketing B2B Advertising 66

QC Event School

JULY 14, 2022

As a wedding planner, it’s important to know how to market your business in order to attract potential clients. That’s why today, we’re going to break down the top 10 tips to market your wedding planning business. What Is The Target Market for Wedding Planners?

Marketing 98

Marketing Social Media Trade Shows Advertising 98

SmartMeetings

OCTOBER 3, 2016

But where does a meeting planner begin? And then comes the strategy, for which there are numerous ways to integrate social media within event marketing. For those who are new to social media marketing and live streaming, a great way to start is with a social media takeover.

Social Media 108

Social Media Speakers Events Marketing 108

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Eventmobi

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Here are 14 tips to help you get there! Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out.

Social Media 195

Social Media Event Apps Events Management 195

Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. Here are a few tips on how to create feelings of hype and excitement around your event with a great event website. Thanks to social media, online videos have become the most popular form of media by a landslide. Use videos.

Social Media 195

Social Media Events Speakers Venues 195

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? That is the challenge meeting planners are facing in a virtual event reality. That tells us that in order to be an effective marketing tool, CSR initiative have to generate some type of positive publicity.

Social Media 109

Social Media Risk Management Marketing Meetings 109

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. More : 7 Tips for a Successful Crisis Management Meeting.

Social Media 106

Social Media 2019 Consulting 2018 106

Attendease

SEPTEMBER 22, 2023

However, it’s just the tip of the iceberg! However, if you planned for 500 attendees and only 200 showed up, you likely will want to seek areas of improvement for the next time around so you can meet your targets and “wow” a larger crowd. This includes venue costs, marketing, speaker fees, and logistics.

Social Media 396

Social Media Financial Sponsorships Events 396

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 73

Event Marketing Marketing Social Media Advertising 73

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. Social media is forever evolving. Marketing companies, ticket providers and B2B brands often produce how-to guides to generate leads.

Social Media 52

Social Media 2023 2013 2022 52

EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. Quick Reads. Pick the Right Platform.

Social Media 92

Social Media Marketing Event Marketing Speakers 92

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect.

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Eventinterface

JULY 25, 2017

Event marketing is one of the most popular traditional marketing methods for many reasons. Not only does it give businesses the chance to meet potential clients face to face but it also gives businesses an opportunity to get more exposure. USE SOCIAL MEDIA AT THE EVENT. MAKE SURE YOU ATTRACT THE RIGHT AUDIENCE.

Marketing 140

Marketing Social Media Speakers Events 140

Event Planning BluePrint

MAY 11, 2020

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is?

Social Media 96

Social Media Events Speakers Event Planning 96

SmartMeetings

OCTOBER 4, 2019

Social media continues to be one of the greatest marketing tools. From your company to yourself, social media allows not only for promotional materials, but the ability to track how well that promo is performing. If you want a better ROI on your posts, follow these six social media marketing strategies.

Social Media 72

Social Media Marketing Advertising Entertainment 72

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Attendease

FEBRUARY 20, 2024

This is best done by scheduling a planning meeting with company leadership and other key stakeholders for the event. Here are some tips for managing corporate event planning across multiple teams and stakeholders: Create a master project plan with milestones, deliverables, and deadlines. Build in buffer time for inevitable delays.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Attendease

FEBRUARY 15, 2024

Follow these tips for creating a winning event sponsorship proposal: Introduce your company and credentials. Show how the audience for your event aligns with the sponsor’s target market. Evaluate sponsors’ goals and needs Review their current initiatives, challenges, and marketing objectives. Highlight unique value.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

The Castle Group

APRIL 27, 2022

It’s more than relationship marketing , its relationship building. If you’re not sure where to start, start with social media —and I don’t mean send a blind DM (see number 2 below). Emphasize the social in social media. I should know. Here’s how I recommend you build relationships with freelance writers.

Marketing 105

Marketing Social Media Meetings 105

MeetingsNet

MAY 9, 2024

Part one of our feature on pre- and post-event strategies for year-round impact Organizations set lofty goals for their in-person meetings: educating participants, building business relationships, enhancing brand visibility, recognizing excellence, boosting business momentum, and so on.

Meetings 111

Meetings Education Conference Social Media 111

SmartMeetings

FEBRUARY 26, 2018

Everyone uses social media now for marketing events. Heed these six tips to stay on top of your social media throughout the day. At Smart Meetings we talk a lot about the importance of a custom event hashtag—because it truly does matter. Track Hashtags, @ Mentions and Keywords. Make It Public.

Social Media 67

Social Media Fashion Venues Meetings 67

Unique Venues

JUNE 30, 2021

Tips for Developing a Successful Integrated Marketing Plan. Successful businesses have an integrated marketing strategy. Most likely some sort of marketing was involved, like a Facebook ad or a commercial on television. Of course, when developing an integrated marketing plan, cost is going to be a factor.

Marketing 74

Marketing Social Media Advertising Hospitality 74

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Spread the word through social media channels, the company blog, and a targeted email campaign. Email Marketing. Pre-Event Campaign. Event Websites.

B2B 307

B2B Social Media Event Marketing Events 307

Attendease

MARCH 28, 2024

Whether you need help with your virtual fundraising event’s marketing strategy or selecting the right technology, this guide is here to help. Through proper preparation, you’ll be able to push forward your event with confidence and meet your goals. Social media.

Social Media 195

Social Media Technology Events Marketing 195

StraussCA

APRIL 12, 2024

A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and optimize their marketing efforts. But what is a marketing dashboard and how is it used? But how do you get started with your association’s marketing dashboard?

Marketing 52

Marketing Social Media Management Meetings 52

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Whatever your motivation is, here are 10 basic tips that you can implement to increase conversions for your next event. The actual turnout?

Marketing 59

Marketing Social Media 2027 2023 59

Attendease

APRIL 16, 2024

Let’s jump into six proven ways you can accelerate your ROI and meet and exceed your goals. These campaigns thrive on social media, where donors can help spread the word. Market value, starting bid amount, and minimum raise amount. There are three steps to successful ambassador fundraising: Select ambassadors.

Social Media 195

Social Media Healthcare Events Management 195

StraussCA

OCTOBER 11, 2023

These tools often come with member directories, email marketing capabilities, and reporting features, allowing coordinators to maintain accurate records and communicate with members seamlessly. Insider Tip : If you are not currently using a Membership Management Software, speak with your Board executive and treasurer.

Financial 98

Financial Social Media Management Marketing 98

SmartMeetings

FEBRUARY 16, 2018

One aspect of planning that requires a prominent place on your to-do list is social media marketing. From hashtags to Snapchat, here are some tips for tagging all the bases at your next brilliant production. Unless your demographic is solely catering to millennials, some attendees may not use the latest social media.

Social Media 83

Social Media Speakers Marketing Meetings 83

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. This Is How Meetings and Events Will Look Like This Year.

Social Media 54

Social Media 2018 Travel Marketing 54

Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

Social Media 41

Social Media B2B Speakers Education 41

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Consider these five tips when preparing for your next release and ensure you launch your new product with a bang, not a whisper. Use the same strategies you employed pre-event (i.e.

Social Media 370

Social Media Retail Automotive 2021 370

InitLive

NOVEMBER 11, 2021

One of the most important aspects of your festival planning process is creating your marketing approach. Without a strong marketing plan , you may not be able to get enough people to attend your festival. In this guide, we’ll review top strategies for creating an effective festival marketing strategy.

Marketing 101

Marketing Social Media 2021 Management 101

Event Planning BluePrint

MAY 11, 2020

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is?

Social Media 62

Social Media Events Speakers Marketing 62