Attendease

AUGUST 15, 2023

Hey Siri, “define webinar” How does one define “webinar”? Webinars have been gaining momentum since the pandemic and are quickly becoming a powerful communication tool for businesses, organizations, and individuals alike. Webinars offer a versatile platform for lead generation, brand promotion, and networking.

Tech 364

Tech Education Social Media Management 364

Attendease

FEBRUARY 15, 2024

This article will explore proven techniques and strategies for how to get sponsors for an event. You’ll learn creative approaches to align sponsor and event goals, how to craft compelling proposals and target sponsors, as well as how to nurture ongoing partnerships. This establishes credibility upfront.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

JUNE 16, 2023

Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Long term, that means your association will foster trust with members who see reliable programming, stable finances, and excellent business planning. It’s all connected. What Is Non Dues Revenue?

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Farm

MARCH 24, 2023

When it comes to event planning, most of us know how to put on a great event. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. It allows your sales team to better manage communication with leads, customers, and partners throughout the sales process.

Social Media 183

Social Media Marketing Event Planning Events 183

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. It’s not about having the biggest space or the flashiest booth design (though that certainly doesn’t hurt!).

Trade Shows 221

Trade Shows 2024 B2B Sponsorships 221

Planning Pod

MARCH 28, 2024

Navigating the complexities of paid advertising can be a daunting task for any events business. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. You’ll need to weigh several factors specific to your individual business and target audience. Learn more > 1.

Advertising 88

Advertising B2B Social Media Marketing 88

Conferences that Work

OCTOBER 9, 2023

Hi Adrian Segar, How are you doing? I wanted to let you know about Meet the Experts, a new initiative for [MEETING INDUSTRY EVENT] in [DATES] at [VENUE, LOCATION] which I think you will find interesting as a way for you to participate in the show and generate valuable leads. BUT THIS TIME I GET TO PAY FOR THE PRIVILEGE!

Meetings 269

Meetings 2023 2021 Marketing 269

Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. They can provide sneak peeks, share their early experiences using the product, and host Instagram Lives or TikTok videos to generate buzz among their followers. Let’s dive in!

2024 195

2024 Event Ideas Social Media Events 195

Eventmobi

MARCH 9, 2022

You need to think about who your audience is, what speakers you’ll have, how you keep your attendees engaged, and how you’ll host the live and virtual components of the event. Attendee engagement: Beyond just selling tickets to your event, you may want to set goals around how engaged your attendees are.

Education 352

Education Events Sponsorships Travel 352

Attendease

SEPTEMBER 29, 2023

But how do you make sure your audience has your event stuck in their head for days, weeks, and months afterwards? Capturing metrics and insights from your event is essential to understand what went well, what could be improved, and how to plan future events more effectively. Let’s get started! Who is your audience?

Social Media 195

Social Media Financial Events Speakers 195

Management Events

APRIL 24, 2024

Harnessing the Power of Professional Gatherings for Business Growth Building a robust business network is a vital component of generating leads that can propel your company forward. Picture a setting where each interaction could unlock new possibilities, where dialogues spark partnerships that revolutionize your business.

B2B 40

B2B Tech Technology Sustainability 40

Attendease

OCTOBER 12, 2022

Event-focused data marketing allows businesses to learn about their audience, personalize engagement, and market on facts instead of inaccurate intuition or guesswork. How do you plan to measure success? Finally, how will you assess and apply data? Let’s get started! Core Elements of an Event Data Marketing Strategy.

Marketing 369

Marketing Events 2017 Event Planning 369

GEVME

JULY 12, 2021

In the third episode of ‘ Next-Generation Virtual Events ’ by GEVME, we show you how to enable virtual event networking and forge communities with your virtual events. When it comes to building your career or business, the value of online networking is undisputed. Missed the episode? You can watch it on-demand here.

Technology 296

Technology Events Speakers 2021 296

Glow Global Events

APRIL 12, 2024

Media Coverage**: Tracking the amount and quality of media coverage generated by the event can provide an indication of its significance and reach beyond the attendees. 5. **Revenue Generated**: For events with ticket sales or sponsorship opportunities, revenue generated can be a direct measure of success.

Social Media 52

Social Media Sustainability Sponsorships Speakers 52

Conferences that Work

FEBRUARY 5, 2024

Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Community is generative. Kiesow says: Community does not scale. Audience scales. Community is decentralized for quality.

Meetings 208

Meetings Meeting Design 2015 Conference 208

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. How to Evaluate the Success of Your Webinars. You already know that webinars are among the greatest ways to reach and educate your target audience.

Social Media 235

Social Media Speakers Marketing Advertising 235

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

B2B 130

B2B Social Media Marketing Events 130

Event Age by Swapcard

JUNE 9, 2023

Trade show events are the perfect opportunities for businesses to build brand awareness, generate leads, and connect meaningfully with industry leaders. However, fierce competition in an ever-expanding global market means that having the best product or service can no longer guarantee a long line of leads at your booth.

Trade Shows 78

Trade Shows Marketing Events Education 78

GEVME

NOVEMBER 25, 2021

Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. Virtual Events Best Practices FAQs. What is a virtual event? What are the benefits of virtual events?

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

GEVME

APRIL 12, 2021

Last year took most of the businesses on a journey we didn’t imagine we would have to take. For most of us, hosting a digital event, keeping aside a virtual event was out of question mainly because we didn’t know how our audience would behave after a shift to a digital event until we had no option left but to shift to digital.

Speakers 291

Speakers Events 2020 Tech 291

MLeads

MARCH 31, 2023

In today’s competitive business landscape, small enterprises often face the challenge of effectively managing leads with limited resources. However, by implementing smart strategies and utilizing cost-effective tools, small businesses can successfully manage their leads and level the playing field against larger competitors.

Management 98

Management Social Media Sustainability 98

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. At Shutterstock, she oversees the execution of all the brand’s events in the U.S.

Trade Shows 109

Trade Shows 2024 2023 Marketing 109

Event Farm

MARCH 24, 2023

When it comes to event planning, most of us know how to put on a great event. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. It allows your sales team to better manage communication with leads, customers, and partners throughout the sales process.

Social Media 100

Social Media Marketing Event Planning Events 100

SevenEvents

MARCH 26, 2024

this could be increasing brand awareness, generating leads, networking with clients, or educating attendees. how do you measure the impact of a conference, first by reviewing attendee numbers this provides a baseline for evaluating the overall event success. this is an indicator to what content is compelling and of interest.

Social Media 52

Social Media Financial Event Management Events 52

Prestige Events Magazine

FEBRUARY 16, 2024

The professional speaker’s talks, aimed at aspiring entrepreneurs, seasoned business owners, and those looking to take a venture, project or life to the next level, will be one of the first to be delivered in the upgraded Great Hall – central London’s largest purpose-built event space.

2022 111

2022 Sustainability Venues Events 111

Prestige Events Magazine

MARCH 12, 2024

The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. As well as engaging with what will be one of the largest intakes of new MPs in a generation, the activity will also connect event planners, both domestic and international, with TBOE partners.

2024 105

2024 2025 Trade Shows Government 105

PCMA Convene

FEBRUARY 9, 2024

Ellie Adams photo via Unsplash ) I consider myself a “zillennial” — the micro demographic born toward the end of the millennial generation and the beginning of Gen Z, specifically designated to people born between 1992 and 2002 who share experiences and mindsets with both generations. Casey Gale is managing editor of Convene.

2002 105

2002 Tech Social Media 2024 105

Gallus Events

MARCH 16, 2020

Will the event generate income? Or is it for lead generation or another business objective? How will all of this play out online? What should you say and how do you sell? Many organisations are scrambling to get their next event online. That short video also suggests some platforms to get you started.

Tech 249

Tech Events Speakers Marketing 249

Momencio

MAY 10, 2022

One of the latest topics is the importance of lead capture for sales, businesses and trade show events. Exhibiting is essentially putting your brand out there in order to generate more revenue. Lead capture is the first step in converting anyone who walks up to your booth into a possible buyer, either now or in the future.

Trade Shows 105

Trade Shows Social Media Technology Events 105

Expo Pass

MARCH 23, 2022

But with all the new event technologies out there, what’s really the best way to connect with new leads? How can exhibitors market themselves so they have the most impact at the event? For more, here’s how exhibitors can get the most out of their event. Want more leads? Use lead retrieval.

Advertising 141

Advertising Event Marketing Marketing 2022 141

Event Marketer

JANUARY 16, 2024

Then there are a lot of discussions that takes place on what are the right stories to showcase, gathering them, assessing how they fit with that North Star objective, and aligning the messaging in those stories to be the most compelling for our audience. How is that evolving? This brings up the question about measurement.

Trade Shows 88

Trade Shows 2024 Global Events Event Marketing 88

Prestige Events Magazine

DECEMBER 11, 2023

Exclusive Collection has launched its insights into the next generation of delegates and event attendees. The research set out to understand the motivations and expectations of Generation Alpha (those born in 2010 onwards) who will reach the workplace in 5 years’ time.

2010 59

2010 Meetings Negotiating Banking 59

Endless Events

NOVEMBER 4, 2022

As we exit the pandemic era, companies are looking to understand how they can drive event-led growth and how events can, in turn, drive growth for their business; that’s why we’ve brought on a special guest for this episode of #EventIcons , Mark Kilens. Mark is the CMO of Airmeet , a leading virtual and hybrid event platform.

2009 126

2009 2008 Sustainability Education 126

Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. What can Tag Digital support event organisers with?

Advertising 105

Advertising Sponsorships 2022 2021 105

EventMB

JUNE 28, 2022

Further, these insights are pivotal for identifying future business opportunities. But in an increasingly complex and fragmented marketing environment, there’s real value in seeing how people respond in real time to event engagement programs. Why, then, aren’t more event planners taking full advantage of this potential?

Tech 167

Tech Marketing Events Event Tech 167

Planning Pod

OCTOBER 2, 2023

Starting a catering business can be an incredibly rewarding experience. So, how can you turn your passion for food into a thriving business? Careful planning, the right tools, and a comprehensive strategy are at the core of a successful catering business. Here’s how to get started.

2024 88

2024 Food and Beverage Contracts Management 88

Eventory

OCTOBER 30, 2018

Business to business lead generation brings many marketing benefits. Events are one of the best tools for acquiring new prospects and leads. However, in order to do it efficiently, you must, for sure, learn ways to measure the effectiveness of lead generation activities.

B2B 123

B2B Financial Events Marketing 123