Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

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Event Industry News

FEBRUARY 24, 2021

Swiss-based contactless event pioneer, Konduko, has today announced the appointment of Mathew James as new VP for marketing and communications. Mathew will lead the award-winning company’s marketing effort in communicating how Konduko’s Kontactless Smart Events will allow the return of large exhibition events safely and successfully.

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Event Industry News

MAY 23, 2024

Event and Experiential Agency to Boost Strategy, Creative and Digital Offerings Impact XM, a leading global event and experiential marketing agency, proudly announces the addition of Enigma Creative Solutions (ECS), an esteemed exhibition and event design agency headquartered in the United Kingdom.

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Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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Event Leadership Institute

APRIL 30, 2021

The Event Leadership Institute’s Business, Design & Strategy Summit , held virtually on June 3, invites meeting and event professionals to chart their course for the future. Informa has succeeded in devising creative solutions, and Kathryn Frankson will discuss its strategy. So where does that leave you?

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Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more. Events Management.

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Prestige Events Magazine

SEPTEMBER 12, 2023

In Response to Continued Demand, the Agency Has Filled a Key International Growth Role with Matt Culverhouse Opus Agency , a global experience agency and member of The Opus Group network , announces the hiring of Matt Culverhouse as Director of Strategic Accounts and Growth for our Europe, Middle East, and Northern Africa markets.

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Smart Meetings

AUGUST 16, 2021

Lisa Marks made her leap more than a year before the world shut down by starting her own event strategy and turnkey planning company Brand Alive. Learn more about Global Events Collective’s Moments That Matter documentary project. I agree that hope is not a business strategy, but despair doesn’t help either.

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Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. When you look at all the forms of communication in marketing, experiential has the greatest opportunity to make a conscious and unconscious difference.

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Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

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Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Event Industry News

OCTOBER 8, 2020

The global exhibitions market is set to contract by c.70% 70% in 2020, according to the latest Globex updated 2020 forecast released today by strategy consultancy, AMR International. This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market.

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Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. So what’s the secret to this event marketing strategy? Something had to change.

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PCMA Convene

FEBRUARY 14, 2022

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sondrup suggested giving the gift of time and expertise.

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Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

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Bizzabo

JANUARY 7, 2019

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

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Prestige Events Magazine

AUGUST 2, 2023

Ang joins events management and engagement agency Live Group from global market intelligence firm IDC, bringing with him a wealth of experience in international account management spanning across key markets in North America, Hong Kong, China, Japan and Southeast Asia. Live Group’s Chief Strategy Officer, Stephen D.

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Lennd

APRIL 13, 2021

Lisa Day knows what it takes to build meaningful campaigns that resonate. After a long year of of pivoting, planning and cross-functional collaboration, Lisa and her team at InVision mapped out a recording-breaking year of campaigns. 207 to be exact.

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Prestige Events Magazine

FEBRUARY 22, 2023

Take the test now for free: [link] Global events and engagement agency Live Group is launching a game changing audience-profiling tool for the events industry. Pickett, Chief Strategy Officer at Live Group, concluded: “AudienceDNA is of paramount importance, now and for the future.

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PCMA Convene

JULY 19, 2017

David Peckinpaugh, CMP, CIS, president of Maritz Global Events, uses journey maps to help personalize the attendee experience. Work internally or partner with an organization that can help craft an execution plan with firm objectives and a design document that will inform future event strategies.

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Event Leadership Institute

MAY 20, 2021

Virtual Event Will Tackle Issues such as Health Passes, Destination Boycotts, and Diversity & Inclusion. The Summit is designed to provide relevant insights and timely takeaways across the evolving virtual, hybrid and in-person event landscape, including thought-provoking keynotes, tactical sessions, and impactful peer-to-peer networking.

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Glow Global Events

APRIL 11, 2024

Focused Marketing Efforts**: Microsites provide a dedicated platform for marketing and promoting the event. Integration with Event Technology**: Microsites can integrate seamlessly with other event technology platforms, such as registration systems, ticketing platforms, virtual event platforms, and mobile apps.

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Event Industry News

FEBRUARY 25, 2019

Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office. He has worked with a number of high-profile global brands including Heineken, Vodafone, Three, Nokia, Telefonica O2, and Just Eat. Clive turns over €14 million and employs 55 full time staff across it’s Dublin, London and New York offices.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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Event Industry News

NOVEMBER 13, 2017

ILEA UK Chapter has outlined its educational strategy and key themes for the next 12 months, once again looking to start a conversation about the future of the events industry and the role of experience. The main themes are Millennial and Centennial Mindsets, Creative Play and Global Event Technology Trends.

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StraussCA

JANUARY 24, 2024

Let’s explore in this blog how associations can tweak their strategies for maximum impact. The Online Odyssey: Accelerated by global events, the rise of online interactions is undeniable. Associations must acknowledge the value of virtual and hybrid events, webinars, and online communities.

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Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”.

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MeetingsNet

OCTOBER 26, 2023

Maritz Global Events released its Industry Trends Report at IMEX America with some eye-popping data on the rising cost of hotels, airfares, F&B, and other event-budget elements. For its Industry Trends Report, October 2023 edition, Maritz Global Events crunched numbers from the U.S.

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Smart Meetings

NOVEMBER 30, 2022

The acquisition of IME Connect follows the merger of Miami-based A-Plus Meetings & Events and Utah-based Columbus Travel into M-Plus Global Events earlier in 2022. Newest Acquisition. Read More : Acquisition to Enhance Breakout Rooms Could be First Step Toward Zoomiverse. Partnership Benefits.

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Smart Meetings

APRIL 18, 2024

In 2011, she began working as director of Climate Business, where she led a growth strategy that increased climate-related business by 50% over the course of three years, and mobilized a team with which she developed the EDGE green buildings brand and platform, now a $5 billion IFC business.

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Prestige Events Magazine

JANUARY 8, 2024

Paul Fitzpatrick has been promoted to Chief Operating Officer at Identity, at a group level, with the task of continuing to develop the agency’s international presence and realising its ambition to be one of the leading names in global events. This is a big move for Identity and an endorsement of the talent we have within the business.

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Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event.

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