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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation

Event Marketer

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. Armed with a multicultural strategy, hand-selected brand partners, a unique location on The Wharf in Washington, D.C., And looking at the data, music and art are two of those things.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. Read More: Smart Moves in Seattle, Los Angeles and More The post Smart Moves in Washington, DC, Baton Rouge and More appeared first on Smart Meetings.

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Teach Your Sponsors Well

Velvet Chainsaw

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. Kim Skildum-Reid of Power Sponsorship. Sponsorship is win-win-win. What can you leverage, outside of your event, to entice new sponsors?

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How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship

Event Marketer

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

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Fans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston

Event Marketer

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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How Yahoo is Using Events and Content to Support LGBTQ+ Employees and Consumers Year-round

Event Marketer

The brand’s global “Let’s Glow” Pride sponsorship campaign kicked off this year in June in Washington, D.C., You Might Like These Inclusive Event Strategies: Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series. and wraps Oct. 29 at Taiwan Pride. How the Stoli Key West Cocktail Classic Supports the LGBTQ Community.