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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back.

Marketing 122
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mci group opens a creative technology studio in Brazil

Event Industry News

mci group, a global next-gen platform for marketing innovation and breakthrough communication in the digital age, expands its creative technology solutions offer by the entry of the Dorier agency to the Brazilian market. For 18 years, Ney worked in events and marketing agencies with large corporate clients.

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Hot Trends in the Land of the Rising Sun

Smart Meetings

Tokyo is eager to attract more of the international meetings market, and a high-tech entertainment hub on an artificial island in Tokyo Bay could play a more important role. More : Will One of These Japanese Cities be Your Next Event Destination? “We Tokyo wants more of the American market.”.

Hotels 56
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25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48
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12 Imaginative Events and Activations from Rakuten

Bizzabo

Rakuten is a Tokyo, Japan-based organization that was founded in 1997 by Hiroshi Mikitani. In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Key Takeaway: You work really hard to plan the perfect event. Rakuten TV NBA Viewing Event.

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12 Imaginative Events from PTC

Bizzabo

Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. Since that time, the tech organization has amassed an impressive resume that includes over 6,000 employees, 1,150 technology partners, and more than $1 billion in revenue.