Eventmobi

SEPTEMBER 11, 2020

Zohe Felici, Felici Events, Santa Barbara, CA. Dedicate someone to tech-support Use continuous interactivity during the virtual event Implement AR during the presentation Create a platform that provides immersion between attendees. Zohe Felici, Felici Events , Santa Barbara, CA. Andrew Roby, Andrew Roby Events, Washington, D.C.

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Event Marketer

OCTOBER 10, 2023

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

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Social Media Advertising Marketing Events 110

Event Marketer

AUGUST 14, 2024

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28.

Retail 90

Retail Social Media Marketing Events 90

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

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Event Marketer

MARCH 15, 2022

Amplified by a full social media and influencer campaign, OGX’s pop-up shop activation was designed to convey transparency of formulas and build trust among consumers. The post OGX Beauty Embraces Science to Engage Consumers in a ‘Love Labs’ Pop-Up appeared first on Event Marketer.

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Event Marketer

OCTOBER 5, 2023

shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups. –Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept.

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Fashion Social Media Entertainment Transportation 111

Event Marketer

APRIL 22, 2024

So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about the new record around every shelf. The CTO will be tasked will traveling around the U.S.

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Event Marketer

DECEMBER 18, 2023

So to provide an authentic experience for existing fans, pique the interest of prospective viewers and earn media attention for the reboot, the brand planted a literal crane in downtown Boston where the new series takes place, and from it, hoisted a massive “Frasier” banner 60 feet in the hair. Agency: The MRKT Co.

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Social Media Marketing Event Marketing Events 117

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Mobile Event Apps.

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Sponsorships Technology Social Media Event Apps 150

Event Marketer

APRIL 11, 2022

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” Similar Event Strategies: How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses. million impressions including press, social media and physical interactions.

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Social Media Transportation Travel Hotels 121

Eventinterface

JUNE 11, 2016

Planning conferences and events takes great organizational skill and a close attention to detail. It does not matter where you hold your event. Whether it is a San Diego event venue such as the Westfield Horton or the Beverly Hills Hotel in Los Angeles, there are some very simple mistakes you can quite easily avoid making.

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Conference Planning Conference Social Media Venues 140

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Event Marketer

JULY 26, 2022

The star also teamed up with Hood to create a limited-edition cookie dough flavor dubbed Mac Attack that fans could receive from Jones at the Hood Park event. A partnership with comedian and actress Jenny Slate, an online sweepstakes and weekly social media challenges are also part of the broader “Scoop Creamier” campaign.

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Social Media Marketing Travel Technology 119

Event Marketer

MARCH 1, 2024

More FX Activations: How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique Set in 1600s Japan, “Shōgun” takes viewers through the story of a powerful new empire at a time of civil war and legendary samurai.

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Hotels Social Media Travel Hospitality 92

Event Marketer

JUNE 14, 2021

and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Agency: Department of Wonder, Los Angeles. The brand also spread the word through traditional p.r. All told, brand ambassadors handed out some 15,000 chocolate products. “As

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Retail Social Media Marketing Education 101

Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. Similar Event Strategies: . DeadZone LA marked Deadfellaz’s second in-person event.

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Event Marketer

JULY 3, 2023

If you’re stoked about the resurgence of Y2K-era fashion and beauty trends, Freeform’s nostalgic premiere event for season two of “Cruel Summer” was one to behold. The experience served as a recreation of the “Bloom” event from the show, during which locals gather to view a temporary bioluminescence in the lake.

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Fashion Social Media Transportation Marketing 93

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

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Event Marketer

JANUARY 8, 2024

They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

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TicketBud

JUNE 3, 2019

With Jimmy Carilo from World of Light Overview In this episode we talk to Jimmy Carilo the Creative Marketing Director for World Of Light, an immersive art installation pop-up event debuting in Los Angeles in June. He shares some unique marketing tactics for getting the word out about the event.

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Social Media Marketing 2019 Events 60

PCMA Convene

JUNE 3, 2024

The fair was intended to be a place for makers to showcase their projects and have a conversation with attendees about them, even though he said he had “no idea whether the public would be interested” in such an event. The idea was to update it: What if, instead of pigs and pies, it was rocks and robots? Maker Faires are also held in schools.

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Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If Patrick’s Day is typically an occasion brimming with brand shenanigans, but with the Los Angeles Marathon falling on St.

Sponsorships 98

Sponsorships Insurance Sports Banking 98

Bizzabo

JUNE 12, 2020

Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Andrew Roby has 13 years of experience in the events industry. Events by Andre Wells.

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Event Marketer

AUGUST 16, 2021

Playing to a global audience and leaning on the Amazon ecosystem, the brand activated Twitch takeovers, virtual watch parties, consumer gifting, curated screening events and grassroots regional activations. For obvious reasons, watch parties and screening events were a key part of the programming. Watch Parties and Screenings.

Social Media 140

Social Media Transportation Airlines Travel 140

Smart Meetings

NOVEMBER 8, 2021

Later, Huther was general manager for Embassy Suites Mandalay Beach Hotel & Resort, Hilton Santa Clara and Hilton Checkers Los Angeles, all in California. Murphy joins the Dallas Makeready team after spending 20 years in the hospitality industry in the Los Angeles area. Gary Thomas and Marcia Murphy. Eduardo Rojas.

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Event Marketer

JUNE 1, 2022

In April, the brand partnered with select Ritz-Carlton properties to give traditional presidential suites highly-curated First Lady makeovers, and invited the public to open house events where they could immerse themselves in the worlds of the women portrayed. Social media amplification was another essential piece of the strategy.

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Fashion Entertainment Social Media Marketing 131

Prestige Events Magazine

JANUARY 31, 2023

event location: 1 Hotel West Hollywood, L.A. Carnival) number of attendees: 220+ number of countries people attended from: Mainly USA the challenge The first annual 11:11 Media Innovation Summit set a high bar for future events of the same kind to achieve. bang as an exhilarating 500-drone show lit up the Los Angeles sky.

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2022 Fashion Social Media Entertainment 52

Hubilo Blog

SEPTEMBER 3, 2021

The event planning sector is on a steep rise. But more importantly, you need professional training, which can be possible through an event planning certification course. But more importantly, you need professional training, which can be possible through an event planning certification course. Which schools offer them?

Event Planning 52

Event Planning Education Corporate Events Social Media 52

PCMA Convene

AUGUST 6, 2019

Currency Research’s event team, including Shaun Ferrari, a managing director, hit the ground running with wildfires forced them to change the location of the Americas Cash Cycle Seminar in November 2018. Currency Research’s event for central bankers from South, Central, and North America — including the U.S. 12 Frantic Hours. “We

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Tourism Hotels Food and Beverage Contracts 80

Event Marketer

JUNE 7, 2022

So to reintroduce its brand, appeal to a new generation of health-conscious consumers and provide nutritional education designed to help women advocate for themselves, MyFitnessPal hosted an exclusive influencer event at the sprawling Lombardi House in Los Angeles. We thought an event was an immersive way to do that.”

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Education Social Media Marketing Consulting 117

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. The brand also spread the word through traditional p.r.

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Education Marketing Retail Social Media 127

Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. But regardless of the purpose, size, or scope of our events, there's something for all of us to learn from MoIC's success. And it goes on and on.

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Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day.

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Hotels Travel Airlines Fashion 112

Event Marketer

JULY 13, 2023

The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. The team launched a new app to engage attendees that will also be used for all upcoming events to communicate with consumers after the event.

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Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Cameo itself activated live Mother’s Day experiences in Los Angeles and New York City this year, but the strategy could easily be replicated by another brand.

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Event Industry News

JANUARY 20, 2020

This two-day event in August attracts approximately 80,000 music lovers each day and takes place at the Auto Club Speedway approximately 50 miles from Los Angeles, California. Prior to the event, Insomniac reached out to Stretch Shapes as the leading innovator of stretch fabric products for event professionals.

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Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits.

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Apparel Sponsorships Retail Social Media 104