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Seafronts and Skyscrapers from Florida to Philly

Smart Meetings

of event space at Resorts World New York casino. Onsite eatery Sugarfactory is an American cafe and confectionary serving up sundaes, old-fashioned milkshakes and comfort food. The historic property is prime for intimate events on the property’s sundecks that offer 1,479 sq. of event space. of event space.

Fashion 97
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COVID Testing Part of the Fabric of an In-Person Fashion Industry Show

PCMA Convene

Three independent show organizers collaborated for the first time — Informa Markets’ MAGIC Pop Up Orlando, Clarion Events’ WWIN, and Tarsus Group’s OFFPRICE — on an in-person trade show at the Orange County Convention Center in Orlando. Event: MAGIC, WWIN, and OFFPRICE Co-Located Trade Show. Date: Feb. 9-11, 2021. 5 or later.

Fashion 92
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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.

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Orlando trade show demonstrates ability for live events to return safely

Event Industry News

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support. The event held Feb.

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Boutique Hotels Riding Mid-Size Meeting Wave

Smart Meetings

One of the long-tail effects of the pandemic could be a downsizing of average meeting attendee lists as some big events go hybrid and bring parts of their audience together in person while larger audiences access content online. of event space and 166 guest rooms in SoMa) Hotel Zelos (5,000 sq. Hotel Zetta (3,010 sq.

Hotels 98
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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship.

2023 95
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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. The brand plans to grow the cleanup program into a larger, annual event benefitting local organizations. At each stop, a full event popped out of Save the Children’s tour vehicle.

Marketing 113