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How to Improve Your Trade Show ROI

Stova

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

However, turning attendees into qualified leads for your organization requires more than just nabbing a prime spot on the show floor and hoping people flock to your booth. In order to attract more foot traffic, book more meetings, and capture more leads, you need to find creative ways to stand out from the crowd.

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Asia Pacific’s biggest meetings and events trade show returns to MCEC

Event Industry News

Melbourne Convention and Exhibition Centre (MCEC) hosted over 3,000 people ready to connect and do business last week at the 2023 Asia Pacific Incentive and Meetings Event (AIME). AIME brings the business events industry together, connecting event planners with exhibitors, building knowledge and inspiring events of the future.

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The Future of Trade Show Tech: AR is Coming

Core-apps

If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105
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Temporary Fix or Permanent Change? An AV Perspective on the Evolution of Trade Shows

PCMA Convene

” The name AVIXA may not ring a bell with you, but you’re likely familiar with InfoComm, the largest professional audiovisual trade show in North America. To us, what that means is, technology managers for higher ed, for corporate, for hospitality, anybody whose job it is to manage the AV assets for their company.

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17 Event Technology Ideas To Elevate the Guest Experience

Planning Pod

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.