Remove Event Tech Remove Marketing Remove Retail Remove Tech
article thumbnail

In-house, SaaS, or API: Choosing the Right Event Tech

Eventtia

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. Gone are the days when event planning was limited to Excel and Google Forms. Scalability extends beyond just the number of events and attendees.

article thumbnail

In the Spotlight: How Tech is Mastering Influencer Events

IMG

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.

Tech 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Blog: What is Event Tech?

Event Industry News

Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech.

article thumbnail

Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?

article thumbnail

In-house, SaaS, or API: Choosing the Right Event Technology for Consumer Events

Eventtia

Event technology has become critical for big retail companies looking to drive growth, engage customers, and strengthen brand presence. Gone are the days when event planning was limited to Excel and Google Forms. Costs: It’s crucial to balance the solution’s capabilities and the budget allocated for event management.

article thumbnail

Doing Hybrid Events Right Is Hard: Top CES Official

EventMB

asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. As a result of the Covid pandemic and subsequent shutdown, CES 2021 was forced to adapt, and it was held completely online, with this year’s show hybrid.

2021 152
article thumbnail

4 Predictions for Event Tech in 2019

PCMA Convene

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. As costs come down for some of the most exciting digital technologies, Haas says he believes that meetings and events will welcome some of the tools that have matured over the last few years.

2019 104