Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival
Event Marketer
JANUARY 19, 2024
Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.
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