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Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival

Event Marketer

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Core Elements of an Event Data Marketing Strategy. Let’s get started!

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How to Market an Event Planning Business

GEVME

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. As you continue to develop your event business, you may face various challenges.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?

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The Ultimate Guide to Corporate Event Planning

GEVME

Below, we’ve made a bold attempt to answer all of these questions and more in one comprehensive corporate event planning guide. Here’s what you’ll know after reading this post: What is a corporate event, and what are the main reasons for organising one? What makes a corporate event different from other types of events?

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Tips for Marketing New Events for Associations

StraussCA

But to create buzz for the new event requires a strategic approach marketing-wise to reach and engage targeted audiences in a timely manner to help ensure success of the new event. Here’s the top tips on how to effectively market a new association event: Define Clear Objectives from the Get-Go!