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No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Event Marketer

First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). New this year was the Samsung Galaxy Tokyo 2020 Media Center, a virtual experience that served as the center of all Samsung p.r. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.

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Three Brands Making Metaverse Moves with Their Own Virtual Destinations

Event Marketer

Skincare brand SK-II made headlines with its virtual SK-II City , a digital world inspired by the streets of Tokyo where users can explore a bustling urban center featuring the sights and sounds of the city’s renowned pedestrian zone, Shibuya Crossing. Featured photo credit: BMW.

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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

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Trend Alert: unique ideas for event marketing and exhibit design

Czarnowski

In search of your next big exhibit and event marketing idea? Check out the latest issue of Trend Alert , which is overflowing with new and unique ideas for event marketing and exhibit design. Event marketing and exhibit design inspiration is all around you. Here it is! Not awash in waves of inspiration yet?

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OMEN Invites Fans to ‘Choose Fun’ with an RFID-powered Experience at Anime Expo

Event Marketer

And in the “New Tokyo corridor,” which mimicked Tokyo’s back-alley markets, a three-shelf glass display prompted attendees to select a row of fantastical-looking items that would assist them on their journey. Agency: Infinity Marketing Team.

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These are the events we’ll be watching (and learning from) in 2022

Expo Pass

Tokyo 2020, while a success, had far more than zero cases during the games. Superbowl LVI will be in Los Angeles in 2022 at the SoFi stadium (the facility’s first big event). This event is already getting lots of buzz (which means they are nailing the pre-event marketing.). Superbowl LVI.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

Closing out the keynote roster was Phil Duncan, global design officer at Procter & Gamble , who sat down for a fireside chat with Event Marketer group editor and publisher Jessica Heasley during the final networking lunch. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas.

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