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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

At the time, it was an exclusive invite-only event directed at educating and delighting Brightcove customers. Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. ” -Todd Kaplan, Pepsi. EXPERIENCES & EXTRAS.

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Agency Spotlight: Kemosabe

Event Industry News

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Key services and sectors served: We’re about what’s right.

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12 Imaginative Events and Activations from Rakuten

Bizzabo

Rakuten is a Tokyo, Japan-based organization that was founded in 1997 by Hiroshi Mikitani. In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Key Takeaway: Experiential marketing is all the rage — as it should be! Rakuten Cup.

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20 Can't-Miss VR and AR Events in 2018

Bizzabo

Description: Google’s annual developer festival brings together developers from around the globe for an immersive experience focused on exploring the next generation of tech. Why You Should Attend: Another tech giant that has shown interest in the evolution of VR and AR technology is Google. Location: Tokyo, Japan.

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12 Imaginative Events from Cisco

Bizzabo

Cisco Connect events happen throughout the year in dozens of cities around the world. At each event, attendees get access to first-rate educational content, have time to network with their peers, and discover new business-building technologies. The event's content is totally up to you. Cisco Connect. Source: Cisco. Triple check!

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25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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