EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit
Event Marketer
MAY 2, 2024
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
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