Socio Events

JANUARY 11, 2023

We’re excited to announce that Webex Events is ranked #2 in the Event Management Platform category in G2’s 2023 Winter Grid reports. G2 Grid® for Event Management Platforms. Webex Events solidifies its position as an all-in-one event management solution. Mobile Event Apps. Event Marketing.

Event Management 98

Event Management Management 2023 Sponsorships 98

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 76

Sports Sponsorships 2023 Social Media 76

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Farm

JANUARY 3, 2017

Salesforce can be extremely useful in helping you create a more data-driven approach for your event marketing strategy, but it can be challenging to track how events influence pipeline and revenue if you don't have the right Salesforce reports.

Marketing 196

Marketing Conference Sponsorships Tech 196

Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right?

Sponsorships 94

Sponsorships 2020 Speakers Healthcare 94

Eventmobi

MAY 17, 2023

Every event and organization is different. To begin finding metrics for your industry, we recommend: Talking with your partners Looking at your past results Exploring industry-specific research reports Each of these can help you set key performance indicators (KPIs) that are realistic and measurable. So you want them coming back.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

Sponsorships 52

Sponsorships 2023 Social Media Sports 52

Attendease

JANUARY 6, 2023

Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 93

2015 Sponsorships Sports Sustainability 93

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? Automate everything Don’t stop at the analytics report.

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

Sponsorships 100

Sponsorships Travel 2024 2023 100

Event Marketer

FEBRUARY 13, 2024

Electronics company TCL put fans in the hot seat by giving them the opportunity to call an NFL game alongside sports reporters and analysts Taylor Bisciotti, Mina Kimes, Dan Orlovsky and Tom Pelissero, appearing at different times during the week.

Food and Beverage 104

Food and Beverage Sports Hotels Apparel 104

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

Velvet Chainsaw

JUNE 19, 2018

With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras’ aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Sponsorships 186

Sponsorships Education Conference Events 186

Expo Logic

FEBRUARY 28, 2020

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 36

Sponsorships Event Apps Trade Shows Events 36

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Event Marketer

FEBRUARY 27, 2024

To boot, fans at home could get in on the action by helping the brands choose some of the trivia questions via The Bleacher Report app ahead of All-Star Weekend. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Read the full case study here.

2024 104

2024 Sponsorships Sports Retail 104

Cvent: Event Marketing

JUNE 11, 2019

Putting on an event is expensive. Sponsorship allows you to work with key companies to fund the event. Really, sponsorships are mutually beneficial. What is the best way to go about creating sponsorship offers that will resonate with sponsors? What would be your dream amount to raise from selling sponsorships?

Sponsorships 46

Sponsorships Social Media Events Event Apps 46

Boomset

DECEMBER 16, 2018

There are plenty of event marketing platforms out there. You’ve run an event technology assessment to better understand your strategic needs, you’ve gotten buy-in from your team, you’ve asked around your network, and you’ve narrowed down your list of prospective event marketing platforms to a slim few.

Event Marketing 48

Event Marketing Marketing Event Apps Sponsorships 48

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

TicketBud

DECEMBER 13, 2023

It sounds like a nightmare, but that was the reality for DashCon 2014, an event where attendees paid witness to one of the most important lessons in event planning – don’t bust the budget. According to a recent Maritz Industry Trends Report , most meeting expenses are up over 20 percent since before the pandemic.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Signage, lanyards, charging stations, etc. —

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

GEVME

SEPTEMBER 5, 2018

If you are selling tickets for your event, we recommend shaping your basic budget based on your participation fee estimate. This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income.

Sponsorships 206

Sponsorships Events Government Financial 206

TicketBud

JUNE 14, 2019

Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality. Teri discusses the different ways organizations can utilize events for various goals and audiences. Sponsorship valuation is often overlooked.

Event Marketing 60

Event Marketing Marketing Sponsorships Financial 60

Event Marketer

MARCH 11, 2024

Heinz Ketchup Insurance comes with a cheeky list of rules for would-be applicants, like reporting an incident within 57 hours, and being honest about claims—deliberate ketchup disasters are considered Heinz Ketchup Insurance fraud, and offenders may be found guilty by the jury of the “Heinz Ketchup Tribunal.” We’ll see if this glosses over.

Insurance 79

Insurance Sponsorships Social Media Financial 79

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. An in-depth report published by Bloomberg last week skewered the influencer event.

Sponsorships 87

Sponsorships 2024 Banking Education 87

Event Marketer

FEBRUARY 29, 2024

How agencies can use Pinterest’s trend report to help clients stay ahead of the curve In a world moving at the speed of culture, brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. UK and Canada was developed to lighten the load. Here’s the breakdown.

Food and Beverage 87

Food and Beverage 2024 Retail Sponsorships 87

TicketBud

NOVEMBER 8, 2023

If using Ticketbud as your event ticketing platform, use the reporting tool to generate sales or scan (attendance) reports for each event. You can then compare the amount of ticket sales to your total expenses to determine your event profits.

Social Media 124

Social Media Sponsorships Events Financial 124

Event Marketer

FEBRUARY 20, 2024

More Super Bowl LVIII Coverage: Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential Super Bowl LVIII: Furniture Brand Ashley Pops Up its Biggest Activation Yet in Las Vegas The Get Almost Almost Anything Shop combined football and fruit and veggie imagery on the exterior.

Sponsorships 80

Sponsorships Sports Marketing Event Marketing 80

Eventbase

FEBRUARY 5, 2019

All marketers are under increasing pressure to use data to justify their spend as well as prove their ROI to the business. In their annual CMO spend survey , Gartner has reported that marketing budgets have stabilized after years of growth to sit at just over 11% of company revenue. Can you show ROI?

Event Marketing 40

Event Marketing Marketing 2019 Sponsorships 40

Event Marketer

DECEMBER 26, 2023

Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from Billy Joel’s “We Didn’t Start the Fire” (or Fall Out Boy’s recent version of the classic) than a year-end recap, but it’s been that kind of trip around the sun.

2023 72

2023 Trade Shows Sponsorships Sports 72

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Nunify

MAY 9, 2023

As per a study conducted by Freeman & Event Marketer 98% of of marketers use data to secure budget And when it comes to marketing channels, event marketing is highly coveted. Effective event data tracking, reporting, and analysis is the backbone of a successful event marketing strategy.

Event Apps 52

Event Apps Sponsorships Event Marketing Marketing 52

Cvent: Event Marketing

MAY 9, 2018

CrowdCompass recently released a brand new, never before done, benchmark report on mobile event apps. The report compiles data from 2,000+ events held in 2017 that used a CrowdCompass mobile event app. This report highlights key industry averages and statistics. The Brains Behind the Report.

Event Apps 49

Event Apps Sponsorships 2017 Technology 49