Event Marketer

MAY 16, 2022

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. And the growing number of attendees who not only accept, but embrace, thoughtful, eco-driven event modifications are making the process that much smoother.

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Sustainability Transportation Trade Shows Event Apps 127

Event Marketer

APRIL 17, 2024

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. Now, overseeing Oatly’s experiential marketing for the U.S., Materials are also a big component.

Trade Shows 87

Trade Shows Negotiating Contracts Hotels 87

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Read on and register today. #22. Why does this matter?

2024 52

2024 Marketing Trade Shows Sponsorships 52

Event Industry News

OCTOBER 2, 2023

Organisers Event Industry News (EIN) are excited to announce that they have partnered with global trade show and event company Global Event Specialists (GES) EMEA.

Sustainability 64

Sustainability Event Tech Trade Shows Tech 64

GEVME

JANUARY 27, 2020

While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.

Sustainability 194

Sustainability Food and Beverage Transportation Events 194

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Event Marketer

FEBRUARY 22, 2022

Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Require Online Registration. says James. “So

Sustainability 112

Sustainability Sponsorships Trade Shows 2022 112

Event Marketer

FEBRUARY 22, 2024

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.

2024 105

2024 Travel Trade Shows 2023 105

Event Marketer

APRIL 3, 2023

While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?

Sustainability 98

Sustainability 2023 Tech Marketing 98

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Industry News

FEBRUARY 27, 2023

Ahead of its May trade show, taking place 23 – 25 May, the IMEX Group has published its first ever externally-verified Sustainability Report for IMEX Frankfurt.

Sustainability 98

Sustainability 2012 Trade Shows Event Design 98

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

2024 93

2024 Trade Shows Marketing Sustainability 93

Event Industry News

JUNE 1, 2022

Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).

Sustainability 93

Sustainability 2030 Trade Shows Travel 93

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

Sustainability 102

Sustainability 2013 Trade Shows Advertising 102

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Lamont’s roots at Bombardier run deep.

Trade Shows 88

Trade Shows 2023 Marketing Management 88

Event Marketer

DECEMBER 14, 2023

The message of sustainable computing for a sustainable future resonated throughout the exhibit, with hands-on demos exploring AI, software and hardware solutions. Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.”

Tech 95

Tech Trade Shows Sustainability 2023 95

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Which are your top 3 preferred social media channels for live events?

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

TicketBud

JANUARY 11, 2024

While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

Event Marketer

JANUARY 10, 2024

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Design choices appear to be more sustainable, but luxe. Johnson) Here’s a pretty display from Samsung on its sustainability partnerships.

2024 105

2024 Sustainability Travel Technology 105

MeetingsNet

FEBRUARY 21, 2023

events, a strong future workforce, and a more sustainable industry. PCMA believes the future of the business events industry is about focusing on solving the economic and social transformational challenges of our audiences—together,” said Sherrif Karamat, CAE, president and CEO of PCMA and the Corporate Event Marketing Association. “We

Conference 98

Conference Trade Shows 2021 Sustainability 98

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 3, leaned into that narrative. Rosie the Riveter would have been proud.

2023 88

2023 Trade Shows Retail Automotive 88

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.

2023 90

2023 2024 Sustainability Sponsorships 90

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 98

2023 Trade Shows Sustainability Education 98

Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. The post Industry Perspectives: Exhibit Pros Weigh in on CES 2024 appeared first on Event Marketer.

2024 90

2024 Trade Shows Tech 2023 90

Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

Venues 78

Venues Sustainability 2026 Hotels 78

Event Marketer

MARCH 30, 2023

Lighting above threw off soft hues from the Heritage Color collection, while LED walls, gold accents and botanical touches all pointed to the booth’s main themes—heritage, sustainability, trends and technology. Laura Kohler, chief sustainability officer and DEI officer at Kohler, also made an appearance. smart toilet. smart toilet.

Trade Shows 70

Trade Shows 2023 Sustainability Hospitality 70

Event Marketer

JANUARY 18, 2022

In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check.

Wireless 112

Wireless Trade Shows Automotive 2030 112

Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. The post Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection appeared first on Event Marketer.

Retail 67

Retail Trade Shows 2023 Sustainability 67

Eventscase Blog

MARCH 23, 2023

In terms of content, sustainability and ROI will be the educational focus of the forum. The event will focus on the return on investment (ROI) of marketing and other intangible assets such as event sustainability programmes. It is organised by the Madrid City Council Tourism.

2023 52

2023 Tourism Sustainability Trade Shows 52

Event Marketer

MARCH 17, 2024

The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products. Sustainable practices were also part of the show’s makeup.

2024 88

2024 Food and Beverage Sustainability Marketing 88

Event Industry News

DECEMBER 9, 2022

During this year’s celebration, which took place at The Forest of Arden Birmingham after ESSA’s Annual Conference, awards were presented across eight categories including Unsung Hero and Innovation of the Year as well as a new Sustainability accolade acknowledging its rising importance. SUSTAINABILITY Sponsored by BeMatrix UK.

2022 75

2022 Sustainability Trade Shows Government 75

Endless Events

OCTOBER 19, 2018

You might be aware that Bizzabo provides event management software, but they are also committed to sharing advice and inspiration for event planners everywhere. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Expo Pass

NOVEMBER 28, 2023

Whether you’re looking to meet influential planners, improve networking skills, learn about emerging technologies, or simply reconnect with planner besties, this list of 2024 conferences and trade shows has something for everyone. Event Tech Live. The goal is to elevate the way event professionals approach their planning.

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2024 Event Planning Conference Education 78

Event Industry News

MAY 31, 2022

ExCeL – home to London’s International Convention Centre – also confirmed that construction works for its 25,000sqm expansion programme are well underway, and set to further enhance its status as the home of world-leading events. James Rees, Executive Director for Conference & Events at ExCeL London.

Trade Shows 67

Trade Shows Sustainability Tourism Travel 67