Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

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Event Marketer

APRIL 17, 2024

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. Now, overseeing Oatly’s experiential marketing for the U.S., Materials are also a big component.

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Event Industry News

OCTOBER 2, 2023

Organisers Event Industry News (EIN) are excited to announce that they have partnered with global trade show and event company Global Event Specialists (GES) EMEA.

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Sustainability Event Tech Trade Shows Tech 67

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Read on and register today. #22. Why does this matter?

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Event Marketer

FEBRUARY 22, 2022

Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Require Online Registration. says James. “So

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SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

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Event Marketer

APRIL 3, 2023

While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?

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Event Marketer

FEBRUARY 22, 2024

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

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Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind.

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Event Industry News

FEBRUARY 27, 2023

Ahead of its May trade show, taking place 23 – 25 May, the IMEX Group has published its first ever externally-verified Sustainability Report for IMEX Frankfurt.

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

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Event Industry News

JUNE 1, 2022

Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Lamont’s roots at Bombardier run deep.

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Event Marketer

DECEMBER 14, 2023

The message of sustainable computing for a sustainable future resonated throughout the exhibit, with hands-on demos exploring AI, software and hardware solutions. Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.”

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Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Which are your top 3 preferred social media channels for live events?

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Event Marketer

JANUARY 10, 2024

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Design choices appear to be more sustainable, but luxe. Johnson) Here’s a pretty display from Samsung on its sustainability partnerships.

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TicketBud

JANUARY 11, 2024

While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

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MeetingsNet

FEBRUARY 21, 2023

events, a strong future workforce, and a more sustainable industry. PCMA believes the future of the business events industry is about focusing on solving the economic and social transformational challenges of our audiences—together,” said Sherrif Karamat, CAE, president and CEO of PCMA and the Corporate Event Marketing Association. “We

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Event Marketer

MARCH 15, 2024

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. Cue in several wide-reaching initiatives and credible action on the show floor. At the GCSAA Conference and Trade Show in Phoenix (Jan.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 3, leaned into that narrative. Rosie the Riveter would have been proud.

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Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. The post Industry Perspectives: Exhibit Pros Weigh in on CES 2024 appeared first on Event Marketer.

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Event Marketer

MARCH 30, 2023

Lighting above threw off soft hues from the Heritage Color collection, while LED walls, gold accents and botanical touches all pointed to the booth’s main themes—heritage, sustainability, trends and technology. Laura Kohler, chief sustainability officer and DEI officer at Kohler, also made an appearance. smart toilet. smart toilet.

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Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. The post Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection appeared first on Event Marketer.

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Retail Trade Shows 2023 Sustainability 69

Eventscase Blog

MARCH 23, 2023

In terms of content, sustainability and ROI will be the educational focus of the forum. The event will focus on the return on investment (ROI) of marketing and other intangible assets such as event sustainability programmes. It is organised by the Madrid City Council Tourism.

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Event Marketer

MARCH 17, 2024

The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products. Sustainable practices were also part of the show’s makeup.

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Event Industry News

DECEMBER 9, 2022

During this year’s celebration, which took place at The Forest of Arden Birmingham after ESSA’s Annual Conference, awards were presented across eight categories including Unsung Hero and Innovation of the Year as well as a new Sustainability accolade acknowledging its rising importance. SUSTAINABILITY Sponsored by BeMatrix UK.

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Event Industry News

MAY 31, 2022

ExCeL – home to London’s International Convention Centre – also confirmed that construction works for its 25,000sqm expansion programme are well underway, and set to further enhance its status as the home of world-leading events. James Rees, Executive Director for Conference & Events at ExCeL London.

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Hubilo Blog

MARCH 7, 2020

Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered Trade Shows. She truly loves her job!

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Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience.

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Expo Pass

FEBRUARY 1, 2023

Not only will it save you money by cutting down on all the logistics of hosting trade shows, but it comes with other benefits too. Sustainability isn’t just a trend, it’s an ever-present value in our culture. A webinar allows you to reach a wider audience, and connect around a shared issue, goal, or value.

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Event Marketer

JANUARY 20, 2024

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. to emulate the EV9’s roster of Sounds of Nature.

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Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

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