Event Marketer

APRIL 17, 2024

Erin Taylor, Manager-U.S. Experiential, Oatly Oatly, true to how we do things, is completely opposite , says Erin Taylor, the brand’s manager for experiential in the U.S., Now, overseeing Oatly’s experiential marketing for the U.S., What is your biggest challenge in executing at trade shows?

Trade Shows 88

Trade Shows Negotiating Contracts Hotels 88

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

webMOBI

APRIL 29, 2022

The hybrid trade show is a new way to market products and services to potential customers. This type of trade show combines the best features of conventional trade shows and webinars. Hybrid trade shows are interactive and allow attendees to ask questions during presentations.

Trade Shows 52

Trade Shows 2022 Marketing Event Apps 52

Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Her experiences covering the world of attractions, theme parks and trade shows will no doubt serve her well as she digs into the world of experiential marketing—another fast-paced industry built on interactivity and engagement.

Event Marketing 69

Event Marketing Marketing Trade Shows Events 69

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. GEVME Surveys.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. Get Ready for Hybrid Events. What will your events look like this year? Take a look at these fun sponsorship opportunities that are perfect for any event. Make Some Dough.

Trade Shows 105

Trade Shows Conference 2021 2020 105

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Exhibitor Magazine

JULY 5, 2021

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and labor management company, announces that members of Renaissance Managemen.

Trade Shows 45

Trade Shows Management Global Events Event Marketing 45

GEVME

MARCH 4, 2019

When you work in the event industry, sooner or later you will need qualification and certification of your skills to stand out from the bulk of planners and to provide proof of your expertise. Nowadays, you can find many event management professional certification programs and courses. About event management certification.

Event Management 120

Event Management Management Trade Shows Healthcare 120

Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

2024 95

2024 Trade Shows Marketing Sustainability 95

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart.

Trade Shows 90

Trade Shows 2023 Marketing Management 90

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. How’s that for results in action?

Trade Shows 107

Trade Shows Tech Speakers Consulting 107

Event Marketer

FEBRUARY 23, 2024

Aaron Conk, Senior Merchandising & Trade Show Manager, Delta Faucet Co. You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. Event Marketer: How is your exhibit design strategy changing post-pandemic?

Trade Shows 52

Trade Shows Food and Beverage 2024 2023 52

Event Industry News

NOVEMBER 24, 2023

The latest UFI/BSG report on the trade fair industry in Asia compares regional markets in 2022 when COVID was still affecting many Asian markets with 2019 UFI, the Global Association of the Exhibition Industry, has released the 18th edition of its annual report on the Trade Fair Industry in Asia.

Trade Shows 57

Trade Shows 2022 2019 Marketing 57

Event Industry News

MAY 8, 2024

Expo Stars Interactive Ltd, the trade show performance agency, is the latest event supplier to announce their partnership with FFAIR. Expo Stars is a multi-award-winning global agency that has managed over 3000 exhibition engagement projects in more than 100 cities across 53 countries.

Trade Shows 67

Trade Shows Management Events Event Design 67

Event Industry News

FEBRUARY 23, 2023

Melbourne Convention and Exhibition Centre (MCEC) hosted over 3,000 people ready to connect and do business last week at the 2023 Asia Pacific Incentive and Meetings Event (AIME). AIME brings the business events industry together, connecting event planners with exhibitors, building knowledge and inspiring events of the future.

Trade Shows 57

Trade Shows Meetings 2023 Events 57

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 108

2024 Marketing Trade Shows Sponsorships 108

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Creating the buzz.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Industry News

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees effectively, and helps event organizers save time on managing event logistics. This year, we are very excited to be recognized by the Event Technology Awards for the seventh year in a row!

Event Management 70

Event Management Management Meetings Trade Shows 70

ePly

JANUARY 9, 2024

Outsourcing Large Scale Corporate Events Will be on the Rise Kara Dao , Chief Operating Officer of JDC Events , foresees the trend of outsourcing large-scale corporate events continuing. Additionally, with reduced teams post-COVID, outsourcing tradeshow management and other critical roles can ensure a successful event. .”

2024 118

2024 Trade Shows Education Technology 118

Smart Meetings

MARCH 25, 2024

A Citywide With a Purpose While the emphasis will be once again on empowering attendees with education about how to manage events more efficiently, it will roll out against the backdrop of a city steeped in deep cultural and historic heritage and a fun San Antonio Riverwalk option for getting out and about.

2024 93

2024 Trade Shows 2023 Education 93

Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

2024 98

2024 Trade Shows Medical Meetings Banking 98

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Cvent: Event Marketing

MAY 7, 2019

Without a way to prove impact, attendance at trade shows can be seen as costly and unnecessary. In order to gather quality leads, you need to make sure your booth is attracting attendees and is being managed the right way. In this webinar, we’ll show you how to prove the impact of your live events program and attract hot leads.

Trade Shows 34

Trade Shows Marketing Management Events 34

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program.

2024 78

2024 Marketing Trade Shows 2025 78

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

2023 119

2023 Trade Shows Sponsorships Event Marketing 119

Eventmobi

OCTOBER 10, 2023

The convenience of virtual events allows attendees to join from the comfort of their home (or office!) and organizers don’t need to worry as much about the logistics of event set-up. To host an online networking event, you can use an event management platform to help attendees share and connect. Contact us today.

2023 195

2023 Trade Shows Association Meetings Conference 195

SmartMeetings

JANUARY 5, 2021

Or, as Abhay Kulkarni, vice president and general manager of Webex Meetings explained, it will “enhance Cisco’s ability to offer new levels of inclusive audience engagement across both in-person and virtual experiences.” The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.

Tech 121

Tech Management Meetings 2007 121

Event Industry News

JUNE 19, 2019

“It’s a market we know very well, and our research has shown that there’s genuine demand for a regionally-focused event, both from our existing customer base, but also from the industry in general. It’s an exciting new addition to the industry calendar not only for IBTM, but also for the wider business events market.

Trade Shows 70

Trade Shows Marketing 2025 2020 70

Event Industry News

JANUARY 13, 2023

The Peterborough-based independent fish and chip shop supplier, Friars Pride, has announced that its catering supplier trade exhibition, FRY I.T, will be returning to the East of England Arena and Events Centre for the first time since 2020, on March 5, 2023.

Trade Shows 70

Trade Shows 2023 2020 Venues 70

Event Industry News

APRIL 3, 2023

Universal Lead Retrieval System That Turns Your Trade Show Leads Into Sales momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using […] (..)

Trade Shows 78

Trade Shows B2B Event Marketing Marketing 78

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on average, in the United States.

Trade Shows 52

Trade Shows B2B Marketing Event Marketing 52

Event Industry News

APRIL 13, 2023

ePlannerPro is a B2B cloud-based meeting scheduling management platform that has been designed to help companies and third-party event agencies manage their trade show and conference presence more effectively and efficiently.

Event Tech 101

Event Tech Trade Shows B2B Tech 101