Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

Trade Shows 83

Trade Shows Healthcare Sustainability Sponsorships 83

Event Marketer

MARCH 7, 2024

” –Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

Sports 94

Sports 2024 Sponsorships Hotels 94

Event Geek

MARCH 26, 2018

Planning for an upcoming conference sponsorship or trade show exhibit ? But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Here's just a few of the ways marketing and sales can collaborate on pre-event outreach.

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60

Smart Meetings

JUNE 27, 2023

But entering a new relationship with a hotel usually comes with a detailed contract of agreements and stipulations. State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Hotels want to make up for lost time, lost money.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

TicketBud

DECEMBER 13, 2023

Imagine purchasing tickets to a highly-anticipated event promising exclusive talks with podcast celebrities and a panel with the actors from Supernatural and Harry Potter. Gather information on the event’s requirements to estimate expenses accurately. Consider previous similar events, industry standards, and projected costs.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. .”

Sponsorships 118

Sponsorships 2014 Social Media 2021 118

Attendease

DECEMBER 23, 2019

In a recent event marketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face event marketing more valuable to their business as opposed to other marketing channels. Use customized event apps to ‘gamify’ your event.

2020 243

2020 Event Apps Social Media Travel 243

Event Marketer

NOVEMBER 6, 2023

A yoga class followed by a health and wealth conversation kicked off the event. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses.

2024 104

2024 Sponsorships Financial Education 104

Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Official activation partners included McDonald’s, IHG Hotels & Resorts and iHeartRadio. Agency: Momentum Worldwide.

Food and Beverage 99

Food and Beverage Retail 2022 Sponsorships 99

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG HOTELS & RESORTS. IHG, the official hotel and hotel loyalty partner for the 2021 US Open Tennis Championships, is inviting fans to stay in a room at the Kimpton Hotel Eventi in Manhattan where a meticulously curated tennis installation awaits.

2021 127

2021 Food and Beverage Sports Hotels 127

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Event Planning 133

Event Planning Government Event Management 2014 133

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly.

Sports 72

Sports Sponsorships Retail Hotels 72

Event Marketer

MARCH 1, 2024

While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz.

2024 69

2024 Education Tech Hotels 69

Event Marketer

MARCH 15, 2023

Watch the Billboard’s Transformation: The post How Budweiser Turned a Billboard into a Concert Stage to Spotlight Diverse Artists appeared first on Event Marketer. So it was another great way for us to be able to provide a stage for artists to shine, no matter what their background, race, religion or sexual orientation is.”

Sponsorships 74

Sponsorships 2023 Hotels Marketing 74

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Not your average swag grab.

Sponsorships 105

Sponsorships Apparel Entertainment Transportation 105

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Geek

MARCH 18, 2018

Unfortunately, for far too many marketers, at organization of all sizes, this question is difficult or, even worse, impossible to answer. The hard part is that event marketers have to answer the question with patchy, incomplete data. The Hidden Cost of Poor Data Capture Understanding and calculating event ROI isn’t impossible.

Sponsorships 84

Sponsorships Trade Shows Social Media Corporate Meetings 84

Event Marketer

NOVEMBER 29, 2023

As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound, and emotional convergence. Hotel rooms with a view sold at a premium. It was pure delight.

Hotels 75

Hotels Sports Retail Entertainment 75

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 85

Sports Hospitality Social Media Sponsorships 85

InGo

JULY 8, 2021

VIP-only check-in at the event. For hotel events, negotiate a small reception at the front desk for VIPs. Sell Sponsorships Sponsorships are a great way to increase revenue on your next event. You don’t need to aim for large corporations, especially if you are planning a small event.

Ecommerce 52

Ecommerce Negotiating Sponsorships Advertising 52

Event Marketer

APRIL 11, 2024

The Power Play platform officially launched March 18-19 with Marie Claire’s reimagined women’s summit at the Santa Monica Proper Hotel, where 100 local business leaders and up-and-coming entrepreneurs were immersed in the brand’s “New Ambition” event theme. More Scenes from Power Play L.A.:

Retail 88

Retail Sports Fashion Conference 88

Socio Events

SEPTEMBER 16, 2022

As one-half of your audience, physical attendees must be entertained throughout your event. They made an effort to travel to your venue, book a hotel, and show up on the big day. Now, it’s up to you as the event planner to make sure it was all worthwhile. Connect attendees to virtual sponsorship booths.

Event Ideas 98

Event Ideas Sponsorships Event Apps Entertainment 98

Socio Events

AUGUST 4, 2022

There are many benefits of hosting virtual conferences, including: Reduced costs: In-person conferences need to factor in travel, hotel accommodations, catering, venues, and other costs that may eat away at your return on investment. Some platforms even allow you to add sponsorship logos and commercials while you’re live streaming.

Conference Planning 97

Conference Planning Conference Event Apps Speakers 97

Event Geek

MAY 24, 2018

Real World Logistics One reason event teams require custom project management is that they are dealing with so many more deadlines and dates than other marketing functions. Event marketers have to worry about event start and end dates, sponsorship deadlines, vendor shipping timelines, printing timelines, booth schedules, and more.

Management 84

Management Social Media Event Marketing Sponsorships 84

Eventscase Blog

SEPTEMBER 29, 2022

On Wednesday the 28th, the first face-to-face networking event of the new season took place at the Princesa Hotel in Madrid. It was organised by the MICE Forum, which brings together several events associations in Spain. In addition, Jon will have the opportunity to deliver a keynote address on sustainability for hybrid events.

2022 52

2022 Sponsorships Tourism Sustainability 52

Event Leadership Institute

MAY 26, 2021

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Canadian Special Events

FEBRUARY 9, 2023

Brampton, ON Apply here Event Manager IG Wealth Management, Toronto, ON Apply here Event Manager SharpLight Technologies, Concord, ON Apply here Event Manager – Toronto Burstyn Inc., Toronto, ON Apply here Events Manager Moxies, Vancouver, BC Apply here Events Manager Syntax Systems Ltd.,

Food and Beverage 52

Food and Beverage 2023 Sports Contracts 52

Endless Events

MARCH 11, 2022

As hybrid events cover both the in-person and the virtual ground, the value for sponsors and exhibitors, too, can double. If planners choose to plan hybrid events, it’s much easier to pivot to virtual-only if a crisis strikes than it would be if they planned an in-person gathering. Enjoy The Benefits Of Hybrid Events!

Sustainability 77

Sustainability Sponsorships Travel Advertising 77

GEVME

JUNE 13, 2018

Choose the conference location and venue: Create a list of venue options (hotels, conference and business halls, open-space venues, etc.). Prepare and run post-event marketing activities. Use post-event surveys to capture insights about the event. Contact venue hosts, and discuss the details. After a conference.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Event Marketer

FEBRUARY 13, 2024

Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby. PARAMOUNT Paramount Mountain took over the iconic Mirage Volcano location with a block-long activation.

Food and Beverage 104

Food and Beverage Sports Hotels Apparel 104

Event Marketer

JUNE 14, 2023

As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it The BudX Hotel was a breeding ground for branded content and included a dedicated production studio where creators produced and shared content in real time. Every last corner of the hotel was branded and teeming with shareable moments.

Sports 70

Sports Fashion Hotels Hospitality 70

Bizzabo

AUGUST 22, 2018

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. The Quick Event Software Buyer's Guide : Key things event planners need to know before selecting event planning software.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Event Farm

FEBRUARY 8, 2017

But from purchasing conference tickets to booking airfare and hotels, the cost of attending a conference can add up. To help extract more value from any event, organizations have often turned to sponsoring the conference or hosting a trade booth.

Conference 100

Conference Sponsorships Social Media Hotels 100

Cvent: Event Marketing

MAY 22, 2018

There are a lot of factors that go into hospitality – hotels, food, drinks, etc. Double checking your registrations and expected attendance is beneficial to avoid wasting money on extra pots of coffee and unused hotel blocks. Sponsorships. Need help identifying how you can increase sponsorships at your event?

Event Planning 58

Event Planning Sponsorships Social Media Hospitality 58

MeetingsNet

JULY 9, 2021

In the breakout session led by Todd Schwartz, CMP, formerly a senior events marketing manager at McDermott+Consulting, 38 of the 55 attendees said they had more than a decade of planning experience. Schwartz told a story about how he once made the most of just $300 allotted for décor for an evening event. “I

Negotiating 105

Negotiating Tech Sponsorships Contracts 105

Event Geek

MAY 24, 2018

Real World Logistics One reason event teams require custom project management is that they are dealing with so many more deadlines and dates than other marketing functions. Event marketers have to worry about event start and end dates, sponsorship deadlines, vendor shipping timelines, printing timelines, booth schedules, and more.

Management 64

Management Social Media Event Marketing Sponsorships 64

SpotMe Blog

AUGUST 25, 2022

How you will market your event . What virtual event platform options may best serve your needs. How you will recruit your speakers, sponsorships, and partnerships. As you plan, remember: you’re organizing an onsite event and an online event. A hybrid event platform provider. Sponsorship management.

Event Planning 246

Event Planning Speakers Event Apps Venues 246