Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more. The Future of Trade Shows.

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Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

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PCMA Convene

JULY 19, 2017

David Peckinpaugh, CMP, CIS, president of Maritz Global Events, uses journey maps to help personalize the attendee experience. Work internally or partner with an organization that can help craft an execution plan with firm objectives and a design document that will inform future event strategies.

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Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. The group also talked about growth strategies, including a smaller, but stronger, approach. When we talk about growth, we talk about results and innovation.

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Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Creating a unified event brand.

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Event Industry News

MAY 23, 2024

Event and Experiential Agency to Boost Strategy, Creative and Digital Offerings Impact XM, a leading global event and experiential marketing agency, proudly announces the addition of Enigma Creative Solutions (ECS), an esteemed exhibition and event design agency headquartered in the United Kingdom.

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Event Leadership Institute

MAY 20, 2021

Virtual Event Will Tackle Issues such as Health Passes, Destination Boycotts, and Diversity & Inclusion. The Summit is designed to provide relevant insights and timely takeaways across the evolving virtual, hybrid and in-person event landscape, including thought-provoking keynotes, tactical sessions, and impactful peer-to-peer networking.

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Event Marketer

MAY 13, 2024

It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global events manager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global Events Manager, Lenovo KPIs require a nuanced, longitudinal approach. “It Sustainability steps matter.

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Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. How did Borelli strategies begin? Nick Borelli. Announcing.

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Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event.

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Event Marketer

AUGUST 21, 2023

Jessica Blake, Senior Director-Global Events, Confluent Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. The post Podcast: Launch Stories—Creating an Event for an Industry appeared first on Event Marketer.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Don’t erase the past years.

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Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

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Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. How is that evolving? Send us a note.

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Maritz Global Events

JANUARY 21, 2020

Editor’s Note: Rachel Stephan, Event Marketing Strategist, sensov/ event marketing contributed to this article. The post Lead Retrieval for Exhibitors: Strategies for Trade Show Success appeared first on Experient: Event Industry Blog. About Mike. Related Articles. .

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Event Industry News

JULY 22, 2022

“In two weeks, we will cover what it normally takes months to years for event-technology firms and new-to-events technology professionals to learn about the categories, competition, buyers, influencers, channels, publications, strategies and tactics needed to decode the complex event landscape in the U.S.,”

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Event Industry News

MAY 31, 2023

Global events and engagement agency Live Group has unveiled its rebrand including a bold, modern logo and a fresh, dynamic website.

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Event Marketer

OCTOBER 11, 2021

The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. The two discussed YouTube’s pivot into digital events and how hyper-personalization continues to guide strategy for 2022.

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Maritz Global Events

JULY 18, 2019

You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance. Too many event strategists take their events for granted, failing to understand each year, “Why does this event need to happen?

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Event Marketing Marketing Events Meeting Planning 74

Event Farm

OCTOBER 10, 2016

From providing insights into attendee trends to helping clients use event data to understand future business opportunities, Joe has helped build a company that focuses on providing actionable data to help companies grow their marketing strategies and drive business results. Rebecca Linder, CEO and founder, Linder Global Events.

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Event Marketer

JULY 25, 2023

Figma’s community of users helps guide the content strategy for the annual Config conference. And their eagerness to independently organize all over the world around the event has helped the brand execute on a hybrid strategy. The submission process doesn’t only benefit the program.

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InGo

MAY 24, 2022

Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.

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InGo

MAY 24, 2022

Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.

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Eventscase Blog

MARCH 6, 2024

She highlighted the benefits of AI tools and invited attendees to formulate and direct their questions at a later time––after she interviewed Fátima Barbero, VP of Event Managers Association (EMA) in Spain and Head of Global Events at Forto.

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Event Management Management Education Global Events 98

Hubilo Blog

FEBRUARY 24, 2022

It’s also an opportunity to discuss new engagement strategies with peers and experts, immerse yourself in engaging experiences, learn about the latest in event technology, and find out how you can maximize it to drive results. . June 7-9, 2022 | Hybrid format, in-person event in Las Vegas. The Event Planner Expo.

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Socio Events

MARCH 11, 2020

Coronavirus (COVID-19) is causing serious uncertainty in the event space, and it’s already impacting many global events. Event Industry Resources on Coronavirus. IMPORTANT: If you are a Socio customer and your event has been affected or is threatened by COVID-19, we want to help!

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Eventbase

JANUARY 30, 2020

However, with increased competition in the space, it’s more difficult than ever to attract and retain new event sponsors. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. The event app is a great place to start.

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Event Marketer

JULY 26, 2021

The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Event Marketer

MAY 24, 2023

Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.

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Bizzabo

MAY 15, 2020

Given that other event professionals and organizations face similar challenges on how to bridge in-person events to the virtual environment, I wanted to share my takeaways from this insight-rich event. For a more behind-the-scenes review, check out this webinar with our event marketing lead.

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Hubilo Blog

MARCH 7, 2020

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. Kate runs “Patay Consulting” as Chief Strategy Officer. She’s a business and tech leader who also was the founder of Event Tech Tribe and also of the Showgizmo event app.

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Event Industry News

JUNE 22, 2023

Through donations, training and marketing, ASM Global will provide vital support to grassroots music venues via ASM Global’s UK venues ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy has pledged its support to Music Venue Trust, committing to ensuring its vital work in the grassroots music (..)

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. Trade Show Lead Retrieval as a Holistic Strategy. Pre-Event Targeting.

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Event Industry News

JUNE 27, 2018

Wales Business Events today announced a five-point plan to accelerate its growing share of the global business events market. A programme of attendance at national and international shows and events across the rest of the UK, Europe and North America.

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Endless Events

AUGUST 10, 2018

Doing all these should be a part of your overall trade show strategy. Craft a Winning Exhibit Strategy. Speaking of booth strategies, you don’t have to be the size of a major sponsor to make an impact. What You Can Learn from Global Events. The Five Metrics of Event Marketing.

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Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Good design.

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Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. It’s a collaboration.

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