Event Industry News

JUNE 13, 2023

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn held a 15 year tenure with event juggernauts UBM and Informa as Director of Event Marketing.

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Event Industry News

OCTOBER 29, 2021

Team vFairs is super excited to announce that its entry in the Event Technology Awards 2021 got shortlisted. It is our first time competing in the awards and we were nominated for the ‘Best Virtual Events Platform (over 15,000 attendees)’ category. Engagement is at the heart of every vFairs event.

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Event Industry News

MAY 17, 2022

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. The people.

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Event Technology Technology 2022 Sponsorships 57

Attendease

JANUARY 6, 2023

By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Brand Consistency.

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Event Industry News

APRIL 18, 2023

The Association of Event Venues (AEV) is pleased to announce its new technology partnership with Momentus Technologies for 2023. The agreement also includes sponsorship of […]

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Technology Sponsorships 2023 Event Management 57

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Event Marketer

FEBRUARY 14, 2022

A new aspect of Acura’s Sundance sponsorship this year was a focus on telling its own brand story, which came to life through a four-part, headline-making anime film called “Chiaki’s Journey” that introduced Acura’s Type S performance lineup and demonstrated the brand’s heritage and passion for performance. “We

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Event Industry News

MARCH 12, 2024

InEvent, a leading event management software solutions provider, is proud to announce its sponsorship of a stage at Event Tech Live (ETL) Las Vegas, scheduled for May 1st and 2nd, 2024. This sponsorship underscores InEvent’s commitment to fostering innovation and excellence within the event technology industry.

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Event Tech Tech 2024 Sponsorships 57

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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NVOLV

JUNE 26, 2018

The latest technology trends can enhance your event and assist you to attain a noticeable position from the crowd. Therefore, we are presenting you the list of seven event technology trends dominating 2018. These trends will give your event a competitive edge. Facial Recognition For Events.

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NVOLV

JUNE 26, 2018

The latest technology trends can enhance your event and assist you to attain a noticeable position from the crowd. Therefore, we are presenting you the list of seven event technology trends dominating 2018. These trends will give your event a competitive edge. Facial Recognition For Events.

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Event Technology 2018 Technology Event Apps 40

Cvent: Event Marketing

MAY 16, 2018

Recent technology trends have completely changed the face of the MICE industry. By adopting these latest event technology upgrades, event organizers can deliver exceptional events and stand out from the crowd. The Event Technology of the Moment – Artificial Intelligence. Event Management Technology.

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Event Technology 2018 Technology Social Media 58

EncoreAPAC

NOVEMBER 24, 2022

To ensure attendees value their time in the same room, you should use every tool available to help deepen that connection and spark more conversations at every opportunity. Digital enhancements and event marketing tools can ensure the event is fun, insightful, convenient and accessible. Virtual Sponsorship.

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Technology Social Media Sponsorships Corporate Events 75

Cvent: Event Marketing

JULY 31, 2019

Event technology is increasingly seen as a key component of any organization’s tech stack. As the value of events grows, corporations are investing in event technology more than ever. On the other hand, smaller organizations often think their events do not warrant the same need for event technology.

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

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Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.

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Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.

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Sponsorships Event Technology Technology Event Tech 36

AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. The A La Carte Sponsorship Model.

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Sponsorships Fashion Event Apps Social Media 40

Boomset

DECEMBER 16, 2018

There are plenty of event marketing platforms out there. You’ve run an event technology assessment to better understand your strategic needs, you’ve gotten buy-in from your team, you’ve asked around your network, and you’ve narrowed down your list of prospective event marketing platforms to a slim few.

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Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

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Bizzabo

JUNE 4, 2021

In this post we’ll take a look at how technology can help you drive success at every stage of the event lifecycle: before, during and after events. Your event strategy , like any marketing campaign, is cyclical. The event lifecycle is built on a straightforward premise: build, measure, learn and build again.

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Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Event Marketing Marketing 2019 Social Media 55

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.

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Social Media Financial Sponsorships Speakers 133

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Social Tables

OCTOBER 5, 2023

In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.

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Event Technology Technology Sustainability Social Media 88

Eventinterface

AUGUST 1, 2017

Sponsorship and increasing event revenue in the age of technology. Most events require sponsorship support to be produced. In this session, we will address new techniques and tools using established and new methods to develop event revenue and sponsorship strategies to help you increase income.

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Eventtia

APRIL 1, 2022

Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.

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Event Marketer

OCTOBER 16, 2023

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing , the immersive technology—and the numbers show no signs of slowing. And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement.

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Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

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SpotMe Blog

AUGUST 25, 2022

It’s all about coming up with one event experience that engages two different audiences in unique and uniform ways while getting them to interact with one another. To host a successful hybrid event, you have to bring together in-person and virtual event technology, and merge aspects of in-person and virtual event planning.

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Event Marketer

OCTOBER 30, 2023

We’ve done programs outside of festivals, for example, with our sponsorship of the Drake [concert] tour, where we’re using AI to enable fans to immerse themselves in a version of the Sprite commercial that Drake did with us. Of course, experimenting with a relatively new technology presents a number of risks.

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Event Industry News

SEPTEMBER 16, 2021

In this episode, Devin Cleary discusses budget cuts, which began pre-pandemic, and how chief marketing officers (CMOs) can prepare for this era of redefined events, what the impact of Covid-19’s delta variant on in-person events is likely to be and how event professionals and CMOs can effectively collaborate through that window.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

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