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Study Finds Event Marketers Continue to See Gaps in Event Tech

PCMA Convene

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans. The ramifications are clear,” the study said.

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Using Event Tech to Collect Actionable Data & Engage Prospects

Event Farm

Keep reading to learn our top four tips for using technology to engage prospects , collect valuable event data, and integrate your event channel with the rest of your marketing strategy. Plan your on-site engagement, and use tech to help you execute. Get attendees through the door with a check-in app.

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Tech Mergers Could Simplify Virtual Meeting Management

SmartMeetings

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.

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New study reveals majority of events are still struggling with GDPR

Event Industry News

A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect. . The study also investigated the challenges organisers still face in meeting GDPR requirements.

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The Most Influential Event Tech Trends for 2019 & Beyond- Part 1

e2m.live

In a recent study conducted by PwC, 72% of business leaders have termed AI as a “business advantage”. The global event management software market was valued at $6.4 The global event management software market was valued at $6.4 In less than ten years, the event tech market will nearly double.

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What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Network at the closing party that night.

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Top Social Media Trends to Watch in 2020 and 6 Other Tech Stories Event Planners Should Read

Eventsforce

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.