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Behind the TRO white paper treasure TROve

Event Industry News

Conceived as an event management and production agency nearly 40 years ago, around the automotive sector, TRO joined Omnicom in 2008 focused on designing and delivering live experiences for clients including Adidas, Volvo, Nike, Molson Coors and Under Armour. .

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New white paper reveals Belfast’s rise to one of the world’s leading sustainable tourism destinations and provides blueprint for other cities to follow

Event Industry News

A new report released by Green Tourism, Visit Belfast and the Global Destination Sustainability Movement shows Belfast’s transition to become a premier sustainable tourism destination – and how other cities can learn from its approach A white paper released at the UKinbound Annual Convention in Belfast reveals how a pioneering partnership between Green (..)

Tourism 62
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63% of associations express concern at the ethics of using AI in event organising

Event Industry News

A white paper authored by The Hague & Partners Convention Bureau and Ottawa Tourism will reveal that 63% of global association buyers are either very concerned or slightly concerned about the ethical implications of using AI in event organising, when it launches next month.

Tourism 104
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Science of Healthcare Congresses white paper becomes talking point at the Pharma Fortbildungs-Forum

Event Industry News

The findings of The Science of Healthcare Congresses – the latest study focusing around the thoughts and opinions of healthcare professionals (HCPs) conducted by Ashfield Meetings & Events – became a focus of discussions at the 36 th Pharma Fortbildungs-Forum (PFF) held in Cologne last week. .

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Why Event Companies Are Consolidating Tech Stacks

Stova

In the fast-changing world of event management, achieving more with less effort is everyone’s goal. Introducing our latest white paper, “Why Event Companies Are Consolidating Tech Stacks.” However, often standing in the way are long-held processes that could benefit from streamlining.

Tech 52
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Best of 2023: Sustainability

Smart Meetings

This article appeared in the March 2023 issue and includes a comprehensive white paper of the survey that dives deeper. Archibald, senior business events manager at Visit Scotland , to discuss how planners can create sustainable RFPs from the start, and prioritize sustainability in every step of their sourcing process.

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The Hague & Partners Convention Bureau’s research highlights lack of robust event legacy measurement

Event Industry News

In a recently published white paper, exploring event legacy, it was revealed that choice of legacy and its subsequent measurement can be a challenging task for associations and not-for-profit organisations looking to leave a positive impact on society.

Events 52