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Identity publishes white paper exploring the future of immersive events

Prestige Events Magazine

Creative experiential agency Identity, part of the Human Network, has released its latest white paper, Shaping the Future of Immersive Experiences , designed for brand leaders, event buyers, and CMOs. The white paper is free to download at: [link]

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The Business of Events calls for urgent visa reform to restore EU access for event professionals

Prestige Events Magazine

Post-Brexit red tape is paralysing the UK events industrys ability to operate across Europe, according to a new white paper published today by The Business of Events. We are witnessing UK organisations losing contracts, freelancers being priced out of the market, and EU clients turning away due to uncertainty and cost.

Contracts 240
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Identity strengthens leadership team with appointment of industry specialist Martin Fullard as Marketing and Communications Director

Prestige Events Magazine

His recent authorship of a significant white paper on the global events economy for The Business of Events demonstrates his strategic understanding of the industry’s challenges and opportunities.

Marketing 264
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Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

So, [this year] we focused on AI and built out keynotes, breakouts and white papers [around that topic]. Last year, we saw AI becoming a trend for meeting planners, but nobody was talking about its role in venue operations. This year, sustainability continues to be huge.

2025 241
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Business Events Industry Week 2025 Focused on Celebrations That Work

Smart Meetings

Smart Meetings was there to release a white paper on “ Best Practices for Managing Event Risk ,” a survey of the planner community and industry experts that found many planners rely on their venues for guidance and resources to keep everyone safe with an increased use of X-ray detectors and shared responsibility for cybersecurity.

2025 207
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Real Event AI: A White Paper on the State of Generative AI in the Meetings and Events Industry

Smart Meetings

Download the white paper to see how adoption has increased and attitudes have changed over the last six months. The post Real Event AI: A White Paper on the State of Generative AI in the Meetings and Events Industry appeared first on Smart Meetings. Only 4% said they are worried about the implications.

Meetings 130
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Take it outside: Outdoor corporate events better at boosting employee happiness and productivity, Center Parcs research reveals

Prestige Events Magazine

The study comes following a record year for corporate bookings in 2024 for Center Parcs Conferences & Events, and the release of its inaugural white paper, The Value of Corporate Events, which offers a detailed data-led analysis of the motivations and rewards for hosting work functions.