Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

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Eventmobi

OCTOBER 10, 2023

Networking workshop A networking workshop is an educational event offered by professional associations, career centers, and employers. While workshops provide a hands-on environment, seminars offer a more structured format that might include keynote speakers and panel discussions.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Expo Pass

NOVEMBER 28, 2023

Whether you’re looking to meet influential planners, improve networking skills, learn about emerging technologies, or simply reconnect with planner besties, this list of 2024 conferences and trade shows has something for everyone. Event Tech Live. It’s the event planning conference to attend in North America.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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2023 Trade Shows Sustainability Education 98

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

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Socio Events

SEPTEMBER 1, 2022

But when the big day comes, nobody shows up. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. To simplify the process, here’s what you need to know about marketing and event promotion.

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Hubilo Blog

MARCH 7, 2020

They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals.

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Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Agency: FCBX) WHY IT MATTERED: B-to-b attendees are increasingly seeking experiences that don’t just educate, but entertain.

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Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Seminar - SQLBits.

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Eventmobi

MAY 27, 2019

Over 25,000 attendees were treated to a star-studded speaker line-up, keynotes, panel discussions, innovative sessions, expert workshops, and networking galore! Well, Collision is exactly that, but why can’t your event accomplish the same acclaim and solidify yourself and your event as the leader in your industry.

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Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Nunify

FEBRUARY 16, 2024

To pass down traditions, stories, and customs from generation to generation Provide a platform for education and intercultural exchange To strengthen community bonds To express gratitude for life’s joys and blessings like bountiful harvests etc., These events are structured to maximize interaction among strangers.

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Eventmobi

JULY 19, 2022

Pri-Med Canada is the flagship conference and trade show of Diversified Communications ULC; the Canadian division of global media company, Diversified Communications. Laine Vella is the Event Manager for Pri-Med Canada. What Were Pri-Med’s Event Goals? Event registration opened four months in advance of the live event.

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ePly

APRIL 18, 2023

From understanding AI chatbots to exploring augmented reality experiences –– this Podcast offers something for everyone interested in learning more about technology’s role in events.  Event Peeps This Podcast, run by Event Marketer, focuses on marketing for events.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Eventscase Blog

MARCH 19, 2024

We exhibited at major trade shows, participated in networking events, and even managed our own events. All of these activities were an opportunity to keep in touch with event organisers like you who have brought the industry back to pre-pandemic numbers. And that’s a win we must celebrate!

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Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

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Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more. The Future of Trade Shows.

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Socio Events

NOVEMBER 28, 2022

Therefore, “in-person event”, or “physical event” is a much more accurate name for any type of gathering where attendees are congregating in person. On the other hand, we have hybrid events, which are a combination of both of the aforementioned formats. Hybrid event: A combination of live and virtual. Engagement.

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Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

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Eventscase Blog

APRIL 5, 2024

This technological breakthrough not only adds aesthetic value to productions but also opens up new possibilities in event marketing by capturing the attention of audiences in innovative ways.

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Bizzabo

SEPTEMBER 10, 2020

Here are some different virtual event use cases depending on your business goals. These events feature tons of speakers, a variety of session topics and product demos, depending on the industry. Event goal: Virtual summits are beneficial for lead generation, brand building and creating long-tail content. Virtual Summit.

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Socio Events

OCTOBER 19, 2022

After all, it’s easy to get overwhelmed by the many different types of events you can choose from. And yet, each event type plays an important role in a company’s event marketing strategy. We’ve compiled a list of eight types of events to make sure you start off in the right direction. Trade shows.

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PCMA Convene

OCTOBER 30, 2020

For example, if your event is trade-show/commerce-driven, you may consider VIP or hosted buying events with appointment-driven dialogue. For events primarily focused on networking, you may shift to smaller, more frequent meetups with curated networking experiences that include both in-person and online elements.

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EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

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Eventsforce

MARCH 31, 2022

Well, for many months now you will have seen the events industry talking above all else about the return of in-person, pivoting back to in-person, the adoption of hybrid, and moving forward with renewed optimism. Event tech suppliers are certainly optimistic, as are those managing trade shows, conferences and exhibitions.

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PCMA Convene

APRIL 5, 2021

Just how hybrid should I make my event? If your physical trade show is heavily reliant on demonstrations, sensory buying, or a face-to-face sales process, will it make sense to try and replicate it virtually? Maybe not, but perhaps the educational component is perfectly suited for online consumption. It depends.

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Hubilo Blog

FEBRUARY 24, 2022

To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK.

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Eventmobi

JUNE 16, 2023

Ongoing events Organize industry-specific events, networking events, and trade shows that cater to your member needs. Build out a sponsorship package that shows you understand what value you’re really going to bring to the table. Plus: you both get to market to one another’s audiences! Here’s fifteen.

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Event Marketer

APRIL 17, 2023

Trade shows are the perfect place to inadvertently get yourself over-exhausted because you just stay out—going out with clients, talking all day and then going out to dinner. “I talk a lot in my courses about personal and social competence. Personal competence means being self-aware of how am I feeling right now? Colliver says.

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Cvent: Event Marketing

JULY 11, 2019

Incredible keynote speakers, a Trade Show like no other, hundreds of appointments and educations sessions, all capped off with an evening attendees will never forget. Trade Show. The #TogetherNow theme was never more evident than it was at our bustling Trade Show. Abby Wambach.

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Bizzabo

JULY 5, 2019

Check out how events can play a leading role in your conversion strategy. As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. What is the Marketing Funnel? Networking Events.

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Bizzabo

NOVEMBER 30, 2018

If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? Trade Shows / Expos.

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Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. 10 Must-Know Virtual Event Stats.

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Stova

OCTOBER 26, 2023

Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Attendees gathered to make connections and gain insights from knowledgeable speakers. The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030.

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