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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

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7 Strategies for Sourcing Spectacular Event Speakers

ePly

Securing the Best Speaker for Your Audience The line-up of speakers can make or break your event. We’ve pulled together seven of our best tips to ensure the stands are full at your next conference or event. Start the search for speakers early. This is especially important for your keynote speakers.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

How does this event align with our overall corporate strategy and goals for the year? What are the 2-3 key messages we want to communicate through this event? Educational? How will we measure the success of this event both quantitatively and qualitatively? Pssst, event marketing software can help with this.)

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9 Strategies to Finding Great Speakers for Your Events

EventBank Insights

Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Dive into social media.