Sat.Dec 08, 2018 - Fri.Dec 14, 2018

Pulse of the industry: why engagement won’t be enough in 2019

Event Industry News

By Greg McEwan, head of communications at Interprefy. I was on a flight from Barcelona to London recently and found myself contemplating the predicament event organisers face today when it comes to the use of technology.

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Fresh formats for conferences

Gallus Events

I spoke at IBTM in Barcelona ( you can read the “review” here ) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences.

Has the Grinch Stolen Holiday Parties?

Smart Meetings

If companies seem a little less jolly this holiday season, it may not be your imagination. Only 65 percent of companies plan to host a party this year, according to the 2018 Holiday Party Survey Report released by Challenger, Gray & Christmas. This is the lowest number since 2009.

We are biased against truly creative event design

Conferences that Work

We are biased against creativity. Though most people say they admire creativity, research indicates we actually prefer inside -the-box thinking.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

11 Sensational Staycation Ideas for the Holiday Break

Picatic by Eventbrite

Event planning is a 24/7 job — which means even your vacations are interrupted by texts, calls, and emails marked “URGENT” from your staff.

2018 344

8 Event App Features on Your Attendee’s Wishlist

Eventmobi

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy.

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Art Basel 2018: Events, Parties, and Installations You May Have Missed

BizBash

This year’s Art Basel in Miami Beach, which took place from December 4 to 8 at the Miami Beach Convention

2018 219

Everything You Need To Know to Simplify Your Event Creation Experience

Picatic by Eventbrite

Your time is a scarce resource — and that’s an understatement. Whether you oversee one event a year or are responsible for several events each month, event managers are always one step away from burnout.

2018 320

The 10 Best Event Venues in Paris for Your Next Meetup or Conference

Event Age by Swapcard

Paris is the perfect city to host your next event. A rich history, striking architecture and world-class cuisine are just a few reasons why it draws millions of international visitors each year. Event Experiences

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How to Manage Event Budgets Online

GEVME

The key processes of online management of an event budget include defining tasks, setting tasks for people, monitoring execution, charting financial performance, etc. All of this is necessary to rule the mobile and online events.

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

In Living Coral: 17 Decor Ideas (Plus Drinks) Using Pantone's Color of the Year 2019

BizBash

Last week, Pantone announced its color of the year for 2019—living coral. This vibrant hue “embraces us with warmth and

2019 208

Why People Flake on Events — And How to Get Them to Come

Picatic by Eventbrite

Four out of five people will consider flaking on an event they’ve already bought tickets to. In fact, 47% of people flaked on an event in the last month, according to new research from Eventbrite and OnePoll. What’s going on here? Are people just jerks?

2018 320

10 Hotel Technology Trends for 2019 That Will Help Your Event

EventMB

Selecting the venue for your next event is not as straightforward as it used to be. RFP, security breaches, in-house AV. I know your head is already hurting. Yet, making the right choice for the hotel that will host your guests has many crucial implications. Events are not enough anymore.

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2019 Event Marketing Benchmarks and Trends

Bizzabo

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.

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Yankee Stadium is Becoming a Hot Spot for N.Y.C. Event Planners

BizBash

As one the largest food purveyors and food service distributors in the Northeast, Ace Endico knows what it means to

2018 208

4 Tips to Make Your Live Music VIP Experience a Smash Hit

Picatic by Eventbrite

One of the fastest growing trends in the live music business, particularly within music festivals, is the rise of VIP ticketing programs. These programs allow fans with deeper pockets to skip lines, access reserved lounges, and enjoy a slew of other deluxe perks.

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How to convince your CMO to invest in the corporate event management software?

Eventory

More and more companies choose to invest in corporate event management software. The Chief Marketing Officer is the one who usually decides about the allocation of marketing budgets for particular tools.

20 Brand Activation Ideas

Bizzabo

Looking to grow awareness for your company and reach more of the consumers who really matter? These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.

2018 108

This Holiday Lego Mural Was Created With More than 663,500 Bricks

BizBash

To celebrate the brand’s 60th anniversary and the diversity of Canada, Lego recently unveiled a massive mural created with 663,552

2018 198

New Data Reveals Email Engagement Benchmarks for the Events Industry

Picatic by Eventbrite

This is a guest post from Emma. Do you know your average email open rate? More importantly, do you know what it means? You might be cruising along with your event’s email marketing campaigns, assuming you’re doing just fine. Some people are opening your emails, and you’re selling tickets.

2018 248

For Academic Associations, Conferences are Perfect Idea Incubators

PCMA Convene

By Jennifer Fontanella. Editor’s Note : This is the fourth edition of Boardroom Spotlight, a series produced in partnership with Boardroom , a Brussels-based magazine covering the work of globally based associations.

Event Marketing: The 2019 Guide

Bizzabo

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions.

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This New Festival Turns a Revamped Toronto Park Into a Winter Wonderland

BizBash

Toronto has seen a rise in Christmas markets and winter light festivals in the past few years. This year, the latest

2018 197

How to Set Achievable (But Still Ambitious) Goals for Your Event in 2019

Picatic by Eventbrite

Your goal is to make your events the best they can be — for the attendees, but also for you and your team. But that alone isn’t a goal you can rally around for 2019. Events are fun, but for most organizations, you don’t do them for their own sake,” says Joshua Zerkel, the Head […].

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Endless’ Greatest Hits: Our Most Popular, Valuable and Controversial Event Blog Posts of All Time

Endless Events

In the 5+ years we have been pumping out content for event profs on the blog, we’ve had a handful of posts stand out above the rest. We want to give you the all the tricks, secret tips, and event inspiration and trends that will help make your events rise above the rest.

2018 93

Event Strategy: The 2019 Guide

Bizzabo

Event organizing ain’t easy. In this guide you’ll find what you need to know about event strategy in 2019—from planning an event, to promoting an event and more! Event professionals have a million and one things on their plate.

2019 100

A celebration of culture and exquisite cuisine at Upper East Side's ZAVO

BizBash

Every Saturday, New Yorkers and tourists alike make their way to the Upper East Side for a night of drinks

2018 187

Are You Attracting the Right Audience to Your Lead Gen Events?

Picatic by Eventbrite

Live events give you an opportunity to connect with prospects in a way that can’t be done online. But just like other forms of lead generation, your efforts will only be worth the investment if your event attracts the right people: those who are likely to become customers.

2018 203

December 2018 Power Player: Holly Valenti

Smart Meetings

A college elective changed the trajectory of Holly Valenti’s career from prepharmacy to hospitality. During a summer semester at University of New Orleans, she was inspired to switch majors after taking Harsha Chacko’s course, “Intro to Hotel, Restaurant & Tourism.”. “He

2018 93

15 epic ideas to bring Xmas magic to your office party

Eventory

Christmas is coming. You can almost hear Santa’s bells just around the corner, so it’s a high time to bring some Xmas magic to your office. Learn how to do it and get excited for this jolly season of the year! Here come Santa Claus and the most awaited season of the year.

2018 92

See What Jaguar Wants You to Unwrap for Christmas

BizBash

Inspired by the iconic holiday window displays along Fifth Avenue, Jaguar sought to contribute to the New York City Christmas

Tips and Tricks for Event Planners: Minimizing Stress and Boosting Productivity

Social Tables

Marketers and event planners are aware and know too well how stressful their life can be. Planning a conference, planning an event for a huge crowd, an event where you are supposed to present your company, products, services, etc. That isn’t easy. Even the most seasoned event planners sometimes have to take a breather and step down. In order to reduce the chances of that happening to you, take a look at some tips and tricks that will help you deal with stress better and boost your productivity.

2018 91

Freeman Study: Event Data is Driving Increased Revenue

Smart Meetings

A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings.

2018 92

Heather Seasholtz’s Unconventional Path to Personal, Professional Fulfillment

PCMA Convene

Heather Seasholtz. The events industry talks a lot about legacies — the lasting imprint that meetings and conferences leave behind in host destinations.

How Refinery29's 29Rooms Evolved Based on Attendee Feedback

BizBash

The founders of Refinery29's massively popular 29Rooms are listening. Now in its fourth year, organizers note that the event's attendees

2018 175