February, 2021

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Hybrid Event Best Practices: A Virtual-First Approach

Eventmobi

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. What best practices will be essential in this new landscape? While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Before the pandemic hit, most hybrid events treated the virtual audience as an afterthought.

Speakers 248
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Does your association’s tail wag your membership’s dog?

Conferences that Work

Who’s responsible for association culture? The association staff, or its membership? [Association culture? Here’s a definition by Jamie Notter.]. “Organizational culture is the collection of words, actions, thoughts, and ‘stuff’ that clarifies and reinforces what a company truly values.” —Jamie Notter, Definition of Organizational Culture.

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2021 Event Email Marketing: The 5-Email Roadmap to Success

ePly

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed. This strategy will provide value for your audience, create trust with your organization, and keep your event top-of-mind.

Marketing 135
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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk. Member considerations and communications.

Contracts 438
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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In The Face of Adversity, Healthcare Professionals Chose Eventbrite

Picatic by Eventbrite

Back in December, officials with the Brevard County branch of the Florida Department of Health eagerly opened their phone lines, ready to accept the first appointments for their fledgling COVID-19 vaccination program. But demand quickly overwhelmed the system, effectively crashing it in less than 24 hours. The vaccination program was grounded before it ever took […].

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How Virtual Event Platforms Can Help Measure Event Success

Eventmobi

2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. There are few better tools to measure event success.

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Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Gamification “makes about as much sense as chocolate-dipped broccoli” Education professor Amy Bruckman , coined this analogy in a 1999 paper on game software design: “Most attempts at making software both educational and fun end up being neither. Fun is often treated like a sugar coating to be added to an educational core. Which makes about as much sense as chocolate-dipped broccoli.

2011 336
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How to Throw a Virtual Birthday Party in 9 Steps

Social Tables

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.

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Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Hybrid Events Are the Present and the Future

Picatic by Eventbrite

It’s official: Online events are here to stay. Event-goers are more likely than ever to purchase a ticket to a virtual experience. When it’s safe to gather again, many event organizers will take a hybrid event approach. But what does it mean to have a hybrid event? Hybrid events are in-person experiences that are also […].

Events 370
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The Best Free Ways to Market Your Event

Eventbrite UK

You’ve put a lot of time, resources, and money into planning your event – now you have to make sure it’s well attended so that all of your hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […]. The post The Best Free Ways to Market Your Event appeared first on Eventbrite UK.

Marketing 158
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Swapcard Welcomes Industry Expert Julius Solaris

Event Age by Swapcard

Swapcard is excited to announce events industry leader Julius Solaris has joined the team as Head of Engagement.

Events 193
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Playing games, gamification, and the gulf between them

Conferences that Work

My post on gamification last week garnered plenty of comments on LinkedIn. Many responses exposed the vague ways people use the word gamification to imply, well, something good about a service that some companies provide. Like advertising’s liberal use of improved! without explaining what’s improved, the genius of the word gamification is that it can be applied as a plausible sounding selling point to all kinds of products, without ever saying what gamification is, or specifying

2015 303
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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7 Stunning Examples of Event Planner Website Design

Social Tables

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.

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Mixed Reality For Virtual Events With Touchcast!

Endless Events

On this week’s episode of #EventIcons, we’re happy to introduce one of our amazing partners. Edo Segal is the founder and CEO of Touchcast , an innovative solution that’s bringing a human connection back to virtual events. One of the many trends we identified for the upcoming months was the implementation of mixed reality in digital experiences.

2012 147
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10 International Women’s Day Event Ideas

Picatic by Eventbrite

Since 1911, International Women’s Day has celebrated the achievements and strength of women around the world. Events focused on women are a great way to bring colleagues and organizations together to honor the women of the past, present, and future and learn more about the issues women face today. The 2021 theme for International Women’s Day is […].

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How to Create a Compelling Event USP in 4 Simple Steps

Eventbrite UK

A strong value proposition for your event will help you stand out in a crowded market and move a step closer to success. Find out how to create one. The post How to Create a Compelling Event USP in 4 Simple Steps appeared first on Eventbrite UK.

Marketing 148
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Venues set to trial You Check health passport

Event Industry News

Working with the Music Venue Trust (MVT) and approved for trial by the DCMS, start-up company You Check will test its new health passport with live audiences as a means to safely reopen UK music venues. Pencilled in for the 100 Club in London and Bristol’s 250 capacity Exchange, the first test events can’t come soon enough. According to MVT research more than 400 grassroots music venues are at imminent risk of being closed permanently.

Venues 145
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Don’t be a hero — solve small problems!

Conferences that Work

When’s the right time to solve small problems? The right answer is almost always “ as soon as practically possible! ” Why? Because small problems often become large problems if we don’t work on them in a timely fashion. Unfortunately, people don’t appreciate the value of promptly solving small problems, because (see cartoon below) we love to acknowledge and reward heroes — people who solve big problems, aka emergencies — rather than the folks who proactively solve

Fashion 224
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The Ultimate Guide to Corporate Event Announcements

Social Tables

Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you can use for virtually any occasion.

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Hybrid Future: How Venues Are Adapting

Endless Events

You read it right – we’re finally tackling the topic of hybrid venues! If you’ve been paying attention to the event trends set to redefine the industry, you’ll know that hybrid is up there with the most relevant. In fact, according to our State of The Industry Survey , 64% of planners believe hybrid events will be the most common experiences in 2021.

Venues 143
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Catch Feelings, Not COVID-19: Virtual Valentine’s Day Events Keep Your Love Life Sweet and Safe

Picatic by Eventbrite

This Valentine’s Day (like every holiday since COVID-19 hit) is going to look a bit different this year. It may mean digital hugs and kisses for your family and friends, or even time alone to practice self-love. It’s been quite a year and whatever your ultimate expression of Valentine’s Day love is this year – […].

Events 335
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7 Add-Ons to Boost Your Event Income

Eventbrite UK

Selling tickets isn’t the only way to make money from organising events. Check out these 9 add-on ideas to increase event revenue. The post 7 Add-Ons to Boost Your Event Income appeared first on Eventbrite UK.

Events 147
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Toronto Caterers Offering Special Valentine’s Day Menus

EventSource

We can certainly all benefit from a little extra love these days! Valentine’s Day is coming up fast and with everything closed down, couples are on the hunt for unique, tasty, and romantic meal ideas to help spice things up! We got you covered – many of Toronto’s top caterers are offering up some at-home Valentine’s Day delivery ideas that are sure to please the palate.

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VenuIQ ensures go ahead of vital NHS leadership conferences

Event Industry News

The NHS Confederation has celebrated the successful conclusion of its latest virtual event for the leadership of the NHS, created by award-winning events software provider VenuIQ, to meet necessary COVID-19 restrictions. . The annual PNC Network Conference took place on 11th November 2020 and welcomed 1000 delegates nationwide to discuss the innovation and issues in primary care.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Why You Need Proactive and Reactive Social Media Engagement Strategies

Special Events

You should be both proactive and reactive in your approach. Both require a specific approach, but their benefits are unique, making them a powerhouse when used together.

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How Will Hybrid Meetings Hit 2021 Budgets?

SmartMeetings

Who could have predicted a year ago that Zoom would be a major disruptive influence in the meetings industry? Years of speculation about the threat to in-person from videoconferencing was much ado about nothing until the pandemic. Now, conventional wisdom suggests that hybrid groups, which combine teleconferencing with person-to-person meetings, will be prevalent for the foreseeable future.

2021 124
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Your Seminar Planning Checklist: 16 Steps to Success

Picatic by Eventbrite

Planning a seminar? Use this list of 16 seminar planning tips to reduce stress, put on a successful event, and make sure no detail is forgotten!

Speakers 370