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Professional Event Planning Guide: Download the Free eBook!

Guidebook

Download our free, 300-page workbook and handbook, the Professional Event Planning Guide. In this guide, five event pros from all ends of the spectrum — corporate meetings, boutique conferences, high-end agencies, and association events — weigh in on running an event from start to finish. When and where?

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4 event marketing strategies to boost your attendance today

Event Industry News

It’s the day of your virtual event, people have started to log in, and the show’s about to start. The hype of virtual events has worn off, people’s calendars are jam-packed with back-to-back virtual meetings, and having to attend another event can sometimes feel exhausting. Are you hosting a paid event?

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

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A.I.’s Latest Skill: Creating Promotional Videos from Live-Event Content

MeetingsNet

Bloggers and marketers have been using artificial intelligence to create brief videos from text, still images, and moving graphics. led video editing of speakers’ presentations can help event hosts generate robust social-media content as the meeting is happening. In addition to videos, speakers can receive other A.I.-generated

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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Why marketers need to embrace automated marketing to deliver a modern customer experience.

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3 Proven Event Marketing Strategies for Attendee Acquisition

CadmiumCD

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Just imagine if every one of them built up the pre-event buzz with their peers.

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Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.