Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 136

2024 Event Marketing Marketing Social Media 136

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 112

2024 Marketing Trade Shows Sponsorships 112

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Give Your Meeting Audience a Pleasant Surprise.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Connect Your Meetings

JUNE 18, 2019

Trade shows are an important spend in any marketer’s budget. The Center for Exhibition Industry Research found the average company puts more than 30% of their total marketing budget into events and exhibiting. This results in more than $24 billion in spending on trade shows each year in the U.S.

Trade Shows 81

Trade Shows B2B Meetings Marketing 81

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. Research conducted by Freeman indicates that 69 percent of exhibitors rate virtual events as only fair or poor, Parul Shah, Freeman’s vice president of data insights, told Convene. “On It’s nonsense.

Trade Shows 96

Trade Shows 2020 2021 Education 96

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105

Meetings Trade Shows Education Travel 105

Event Industry News

OCTOBER 20, 2021

Acknowledge that you are offering tremendous marketing value to your exhibitors. Best practices when managing exhibitors in a trade show. Use the Eventscase platform to integrate the exhibitors’ product with the 1-2-1 meeting scheduler since this would make booking online meetings with exhibitors more intuitive.

Trade Shows 57

Trade Shows Sponsorships Management Marketing 57

EventMB

MAY 12, 2022

When Jay Kinghorn was the associate managing director of the Utah Office of Tourism , he was constantly frustrated by the dearth of visitor data he knew would enhance the agency’s ability to promote itself, support its members, and enhance the experience of individual travelers as well as meeting groups. a client requests.

Travel 91

Travel Trade Shows Negotiating Retail 91

Eventmobi

DECEMBER 14, 2023

If you’re wondering what the difference is between lead retrieval and capture , the easiest way to understand lead retrieval vs lead capture is to think about who controls the data. Lead retrieval: Event exhibitors and vendors access the data via a third party (typically the event organizer). Engagement trends!

Trade Shows 195

Trade Shows Sponsorships Events Management 195

Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Market Research. Meet the Media.

Trade Shows 95

Trade Shows Transportation Travel Education 95

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 57

Trade Shows Healthcare Sustainability Sponsorships 57

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

Trade Shows 91

Trade Shows 2024 Global Events Event Marketing 91

SmartMeetings

FEBRUARY 13, 2017

For professional associations and meeting planners, membership does have its privileges. As 2017 gets underway, what are the top trends to watch out for if you’re in the meeting planning industry? Here are key takeaways that could impact the travel, trade show and hospitality industries.

Trade Shows 80

Trade Shows 2017 Travel Hotels 80

PCMA Convene

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Segment your trade show.

Trade Shows 116

Trade Shows 2024 Consulting Social Media 116

ePly

JANUARY 9, 2024

Here’s what they had to say: Behavior Analytics Will Become More Valuable Than Survey Results Michelle Mobley , Account Director at VRS Meetings and Events Inc., Richard notes that this has led to new and inexperienced people being responsible for managing trade shows.

2024 118

2024 Trade Shows Education Technology 118

Attendease

NOVEMBER 21, 2023

Otherwise, you may be risking sensitive customer data falling into the wrong hands. Event organizers should be looking at all online aspects of their events, from registration and check-in, to scheduling and marketing communications. If appropriate security measures are not implemented from the outset, data breaches can occur.

Trade Shows 195

Trade Shows B2B Corporate Events Management 195

Techsytalk

APRIL 25, 2017

Even if you are a dedicated introvert, go out of your way to be friendly and helpful to everyone you meet. Consider the trade show to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. Track your Data. Be Memorable and Buzzworthy. Follow Up Right Away.

Trade Shows 92

Trade Shows Travel Social Media Entertainment 92

Eventory

JUNE 26, 2018

Reading Time: 8 minutes There are plenty of reasons why you have considered presence of your company at a trade show. In order to gain this ability, it is worth familiarizing yourself with trade show tips for exhibitors presented In this article. TIP #1 Small booth design that makes a huge impact. Use floor stickers.

Trade Shows 68

Trade Shows Social Media Marketing Technology 68

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. The way that we all get our data now is online.

Trade Shows 94

Trade Shows 2023 Marketing Management 94

Smart Meetings

APRIL 23, 2024

Emily Laufgraben Emily Laufgraben, Maritz market insights manager, noticed a vacuum in behavioral data about what is driving people from diverse industries to register for events post-Covid. The results from 360,000 registrations across 30 trade shows showed that some of the anecdotal and self-reported conclusions were not correct.

Financial 98

Financial Trade Shows Transportation Hotels 98

Techsytalk

APRIL 11, 2017

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.

Trade Shows 92

Trade Shows Social Media Travel Entertainment 92

Smart Meetings

OCTOBER 18, 2023

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Sophie Hulgard, Chief Sales Officer at Accor, says, “The total global meetings industry worldwide is forecast to be worth $1.78

Meetings 98

Meetings 2024 2030 Food and Beverage 98

Event Marketer

MARCH 17, 2024

And when it comes to connecting with surgeons and other health care providers at medical meetings and conventions, great care must be given to create an environment that differentiates the brand and tells clear and engaging stories about its innovations. Event Marketer: What’s an exhibit trend you and your team are seeing in your space?

2024 98

2024 Trade Shows Medical Meetings Banking 98

GEVME

DECEMBER 11, 2019

According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase. We’ve estimated that the paper waste at one trade show for 50,000 attendees is 100 tons. Collect accurate data. Showcase App. Generate leads.

Corporate Events 194

Corporate Events Sustainability Trade Shows Events 194

TicketBud

JANUARY 11, 2024

Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike. Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

SmartMeetings

JANUARY 5, 2021

That could be good news for meeting professionals looking for new features and end-to-end solutions. That functionality will allow Cisco’s Webex product to be more competitive with the market dominator, Zoom. The bottom line for meeting professionals and attendees? Webex was not new to the video conferencing game.

Tech 124

Tech Management Meetings 2007 124

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

SmartMeetings

MAY 27, 2021

Smart Meetings talked to three meeting professionals tasked with figuring out how to achieve company goals and engage their geek audiences and their evolving expectations and learning styles in ways that are meaningful and effective, regardless of how content is distributed. The Day the Meetings Stopped.

Tech 98

Tech Meetings Trade Shows Travel 98

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . But now, the event landscape is changing again to hybrid events. .

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Smart Meetings

MAY 26, 2023

Sheridan President and CEO of Meet Boston and co-chair, Meetings Mean Business Coalition What does the official end of Covid mean for the meetings industry? Read More : Event Safety PSA: Failing to Prepare Could Cost You Mark Cooper CEO of IACC What does the official end of Covid mean for the meetings industry?

Meetings 105

Meetings Hospitality Education Travel 105

Eventmobi

JULY 10, 2023

Collect real-time data Which sessions do your attendees enjoy most? Collecting real-time data helps you make informed decisions and improve future events. This could involve your event planners, marketers, and board members. Attendees can connect with each other by requesting a meeting from within a profile, for example.

Conference 150

Conference Event Apps Trade Shows Social Media 150

Eventmobi

MAY 27, 2019

If your goal is to crowdsource opinions from attendees, first consider if you require hard data or if visual data will do. If the latter is the case, consider our DIY solution, but if you require quantitative data like the number of responses, percentages of each answer, etc. our tech solution is perfect for you.

2019 170

2019 Trade Shows Sponsorships Event Apps 170

GEVME

JULY 31, 2021

Registration Stats and Data. One of the top reasons for the explosion of virtual events is that they offer data and analytics like never before. Having this absolute and comparable data can help you improve and scale up your event. . Email Marketing. It is the most important channel to market.

Event Management 296

Event Management Trade Shows Social Media Events 296

PCMA Convene

AUGUST 29, 2019

We need to walk a fine line — making it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization — when it comes to collecting data on conference customers. A second data point to consider here is the size of the organization. Mandatory fields should be kept to a minimum.

Airlines 78

Airlines Trade Shows B2B Consulting 78