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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Core Elements of an Event Data Marketing Strategy. Let’s get started!

Marketing 369
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Using Data To Direct Event Marketing

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Skift Take: Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract. Andrea Doyle Read the Complete Story On Skift Meetings

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5 Tips for Maintaining Proper Data Hygiene During Events

Attendease

What better way to do so than to leverage data to connect with attendees and cater to their preferences? Data can fill in the gaps and solidify your existing relationships so that attendees can have a smooth event experience and receive engaging information after the event has ended. Predefined formatting.

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Navigating the Future: Top Event Marketing Trends for 2024

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Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. But let’s think beyond virtual meetings.

2024 195
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers. Download the eBook today!

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Adobe Invests in Real-Time Event Data Capabilities

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Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

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How Association Stakeholders Can Use Event Data to Achieve Strategic Goals

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How can associations use the data and information captured by their event technology platforms? Whether you need to prove event ROI, plan better future events, or improve the attendee experience, see how 6 association stakeholders used valuable data insights from their events to help achieve strategic goals. Event Data Impact.

Education 195