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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Effective project management is crucial for seamless execution—AKA your sanity.

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7 Stress-Free Ways to Scale Your Event Program

Attendease

In this post, we’ll explore how to thoughtfully and sustainably expand your events. So whether you’re planning corporate events, conferences, fundraisers, or beyond, you’ll find practical takeaways to level up your program. Negotiate ongoing partnerships with venues and vendors to secure bulk discounts.

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Navigating the Future: Top Event Marketing Trends for 2024

IMG

It will be like a high-tech treasure hunt, and the engagement levels will be off the charts! Event Marketing Trends for 2024| Sustainability and Social Responsibility Sustainability and social responsibility are no longer just trends; they’re becoming non-negotiable elements of successful event planning.

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Your Event Goals Should Determine Your Venue Contract — Not The Other Way Around

Endless Events

Whether you opt for an in-person or hybrid event, you need the right venue to create a truly captivating experience. Newbie event planners will often pick a venue, negotiate a deal with them, and sign the venue’s provided contract. . Why should you let your venue dictate what happens at your event?

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Speaker Trends for This Year’s Business Events

MeetingsNet

While the full 2024 report will be released on March 26th, Jennifer Best, vice president of marketing at AAE, shared some early data from this year’s survey results with attendees at the Catersource + The Special Event conference in February to highlight corporate event trends and how they’re likely to impact speaker bookings this year.

Speakers 111
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The New Bottom Line

SmartMeetings

How to prepare for 2023 contract negotiations Yes, we’re out of the pandemic shutdown, but it’s not back to “business as usual.” While corporate events are happening, they’re not the same and show no signs of returning to any kind of “normal” (if there is such a thing!).

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Navigating Rising Costs at Your Events

PCMA Convene

And in fact, many regions are now experiencing slower inflation rates and longer lead times, especially noticeable for corporate events, she said. That gives corporate planners a much-needed breather to assess their events and implement cost-alleviating strategies.