article thumbnail

Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

article thumbnail

11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Teach Your Sponsors Well

Velvet Chainsaw

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. hosted by Velvet Chainsaw Consulting. Kim Skildum-Reid of Power Sponsorship. Their VIP customers and intermediary markets. Growth Strategy.

article thumbnail

How going virtual can multiply sponsorship opportunities

Event Industry News

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Companies feel they MUST BE there to be close to their community, their team and their market. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to. Here are our six virtual tips.

article thumbnail

Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 79
article thumbnail

VOK DAMS creates new position Global Head of Sales & Consulting

Event Industry News

Global Leader brings 360-degree marketing expert Sebastian Adam on board and enhances agency profile. Adam, who was previously associated with companies such as Volkswagen Latin America and Springer & Jacoby International, will support VOK DAMS globally in the area of sales and consulting.

article thumbnail

The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. Color us intrigued.