Event Industry News

APRIL 6, 2023

Former Mobile Promotions and Star Live man Robin Carlisle launched RC Consultants in November 2021 to help young people with special needs find a foothold events-world. In this episode, Robin talks host James Dickson through volunteering as a governor at a new local SEN school and the impact that’s had.

Consulting 64

Consulting Sustainability 2021 Events 64

Event Industry News

APRIL 14, 2023

The Business of Events, the not-for-profit independent Think Tank for the events industry, has extended the deadline of its sector-wide Consultation. The aim of the Consultation is to gather sentiment among those owning, running, managing, and working in the events industry, which will lay the foundation for a […]

Consulting 69

Consulting Events Management Sports 69

Event Industry News

MARCH 2, 2022

As its reputation and client portfolio continues to expand, DAHLIA+Agency has added event-industry analyst and content strategist Michelle Bruno MPC, CEM, CMP to its roster of strategic consultants. Bruno is a prolific journalist, technical marketing writer, event-technology analyst and business event strategist.

Consulting 75

Consulting Tech Marketing Technology 75

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. Arnett, CEO and COO, Wicked Bionic Andrea Hoffer, CEO, AHA!

Banking 150

Banking Consulting Entertainment Speakers 150

Event Industry News

OCTOBER 9, 2023

A high-quality service to event planners – Andrew […] Conference Care was formed by two ex-hotel operations managers, Andrew Deakin and Chris Peacock. They had a big dream, lots of drive, and the ambition to make a difference. In 1995, they founded Conference Care Ltd (back then Conference Care UK) to provide two key things: 1.

Consulting 111

Consulting Conference Hotels Management 111

Event Industry News

MAY 4, 2023

allpoints, now the leading specialist events consultancy, has announced its rapid expansion to meet the increasing demand for its services.

Consulting 52

Consulting Meetings Management Events 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. We’re here today to help you navigate the uncertain waters of marketing. Maybe once a day.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154

Marketing Conference Apparel Insurance 154

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.

Marketing 97

Marketing Global Events Consulting Events 97

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. What is the role of influencer marketing in live events?

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Source: Oracle.

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

Bizzabo

OCTOBER 26, 2018

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Snapchat Goofed a Major Surprise. Source: Snapchat.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 100

Marketing Conference Apparel Insurance 100

Event Marketer

APRIL 16, 2024

Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. By embracing these guidelines, event organizers can foster environments where diversity thrives, equity is upheld, and inclusion is celebrated.

Consulting 88

Consulting Marketing Event Marketing Events 88

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. COVID-19 Webinar.

Marketing 141

Marketing Food and Beverage B2B Travel 141

Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. That left no time to review the results of recent marketing campaigns, activate new plans, or react to new opportunities.

Event Marketing 45

Event Marketing Marketing Tech Consulting 45

Event Industry News

JANUARY 23, 2019

The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down.

Conference 67

Conference Event Marketing Marketing 2018 67

Event Industry News

MARCH 7, 2023

Caroline Harding’s addition to Symphotech’s leadership team signals new ambitions for the Group. Caroline will focus on ambitious expansion plans and implementing business strategy, while further strengthening quality and systems.

Consulting 59

Consulting Event Design Event Marketing Event Management 59

Event Industry News

JULY 2, 2020

“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020.

B2B 142

B2B Marketing 2020 2021 142

Eventinterface

MAY 3, 2017

On this episode of event TALK we are speaking with Brad Gudim or MagicBrad about event marketing strategy, and how you can leverage a live event as one of the most cost-effective and efficient ways to market a product, service or cause. Event marketing trends. LISTEN TO THE SHOW. RELATED POSTS.

Marketing 100

Marketing Trade Shows Consulting Event Marketing 100

Event Industry News

MARCH 15, 2024

Event Footprints, the event and marketing technology consultancy, has expanded its team with the appointment of George Raymond as event technology specialist, and Melanie Burns as sales and marketing consultant. Before joining Event Footprints Raymond worked as a digital […]

Consulting 64

Consulting 2018 Event Technology Technology 64

Event Marketer

SEPTEMBER 27, 2023

But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today. Thank you for making this industry look and feel so good.

2023 119

2023 Consulting Sustainability Corporate Events 119

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

PCMA Convene

JANUARY 3, 2017

In October, Bear Analytics hosted a live program called “Getting Real With Data,” which it billed as a discussion on “how associations and event professionals are using data to enhance sales, marketing, planning, and every-thing in between.” What kinds of data should event organizers and associations focus on? RYAN BROWN.

Marketing 72

Marketing Event Marketing Social Media Consulting 72

Prestige Events Magazine

APRIL 2, 2024

Natalia Events: Passionately creating experiences, communities and memories Natalia Events, led by the visionary Natalia Lada, is proud to announce the launch of its new events agency and website. Natalia is an event consultant with over 10 years international experience working across the corporate and public sector.

Consulting 59

Consulting Negotiating Corporate Events Contracts 59

Eventory

MAY 11, 2018

Now that you know on what terms you can attend any event, there is one rule you must follow to make smart event-related business decisions and get closer to your lead goals. The key to effective event marketing is data analysis. First analyze, then pick the role and collect event leads. Specifying lead deal value.

Event Marketing 66

Event Marketing Marketing Speakers Events 66

Event Industry News

JULY 27, 2023

Vision: 2025, the UK outdoor event industry’s steering group for environmental sustainability, has been commissioned by the Event Industry Forum’s (EIF) Purple Grants Fund, to write a new chapter of the Purple Guide on Environmental Sustainability for events.

2025 52

2025 Consulting Sustainability Events 52

Event Marketer

MARCH 4, 2024

Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. Creative directors are consulting XARA in ideation sessions with the goal of XARA becoming part of pitches as well.

Meetings 89

Meetings Consulting Marketing Event Marketing 89

MeetingsNet

APRIL 12, 2024

Lesson 1: Mentors Can Move Everyone Forward Adam Tarnow, a professional-development expert at consulting firm PeopleWorks International, led an early-morning session on why mentors are useful not only to planning novices but also to veterans. “At What event type should be used for the desired outcomes?

Meetings 105

Meetings Trade Shows Education Travel 105

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Looking for detailed advice on designing a sponsorship package that will be competitive in today’s market? Companies have a wealth of market research, trends data, case studies, best practices, etc. DOWNLOAD THE GUIDE.

Sponsorships 273

Sponsorships Education Banking Social Media 273

Eventinterface

MARCH 31, 2018

On this episode of Event TALK, I am speaking with John Di Lemme, high-end marketing consultant, strategic business coach and international speaker about extreme customer service, and how this applies to service provided by meeting and event professionals. How to audit customer service behaviors. LISTEN TO THE SHOW.

Consulting 150

Consulting Speakers Marketing Events 150

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

2019 81

2019 Marketing Conference Social Media 81

Event Marketer

APRIL 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. Color us intrigued.

Sponsorships 97

Sponsorships Entertainment Contracts Consulting 97

Event Industry News

APRIL 17, 2024

Event Sustainability Live (ESL), the premier event dedicated to advancing sustainability in the event industry, is proud to announce its partnership with Purpose Sustainability Strategy, a sustainable event strategy education + consulting firm and Purpose Net Zero, their subsequent travel emissions measurement technology, to collaborate and advocate (..)

Sustainability 72

Sustainability Consulting Education Travel 72

Eventinterface

MARCH 31, 2018

On this episode of Event TALK, I am speaking with John Di Lemme, high-end marketing consultant, strategic business coach and international speaker about extreme customer service, and how this applies to service provided by meeting and event professionals. How to audit customer service behaviors. LISTEN TO THE SHOW.

Consulting 133

Consulting Speakers Marketing Events 133