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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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ASP unveil innovative Attendee Growth Services Consultancy

Event Industry News

Multi-award winning website specialists ASP launch Attendee Growth Services consultancy: revolutionising event website success and empowering exhibition and conference organisers for online marketplace excellence. These services have been specifically designed to empower event organisers with a set of powerful tools that […]

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New sustainability consultancy launched by former isla & TRACE cofounder: Sustainability Simplified

Event Industry News

Former isla cofounder Ben Quarrell and major event expert Poppy Stephenson have launched Sustainability Simplified, a consultancy that helps event and media businesses achieve their sustainability goals quicker.

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RC Consultants: Accessibility, diversity and sustainability

Event Industry News

Former Mobile Promotions and Star Live man Robin Carlisle launched RC Consultants in November 2021 to help young people with special needs find a foothold events-world. In this episode, Robin talks host James Dickson through volunteering as a governor at a new local SEN school and the impact that’s had.

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The Business of Events extends Consultation deadline

Event Industry News

The Business of Events, the not-for-profit independent Think Tank for the events industry, has extended the deadline of its sector-wide Consultation. The aim of the Consultation is to gather sentiment among those owning, running, managing, and working in the events industry, which will lay the foundation for a […]

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Harnessing the Power of Event Apps for Post-Event Marketing

Guidebook

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?