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Harnessing the Power of Event Apps for Post-Event Marketing

Guidebook

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. What is Post-Event Marketing?

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Budgeting: The 2019 Guide for Event Marketers

Bizzabo

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61
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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Lesson 1: Mentors Can Move Everyone Forward Adam Tarnow, a professional-development expert at consulting firm PeopleWorks International, led an early-morning session on why mentors are useful not only to planning novices but also to veterans. “At What event type should be used for the desired outcomes?

Meetings 105
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Event Technology Awards US & Canada Judge Spotlight: Jake Runnion

Event Industry News

The Event Technology Awards (ETA) US & Canada are proud to announce Jake Runnion as a judge for the inaugural stateside edition. Event Technologist at Meetings & Incentives Worldwide. In his role at M&IW, Jake develops customized event apps and consults with clients to identify their event technology needs.

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How to Create a Winning Gamification Strategy: Lessons from IWConnect 2018

Eventmobi

I act as the liaison and event tech consultant with the event planners of our sponsored events. I really enjoy helping them design their event app, develop strategies to achieve their event goals, and create overall incredible event experiences. My role at EventMobi is unique.

2018 150
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The Universal Marketing Plan for Literally Anything

Guidebook

If you’re adding to your event – whether it be a new session, a new format, a new call for proposals process, or a new event app – you’re going to have to market it. That’s all well and good – but who among us has money to hire a marketing consultant for every little new thing we want to introduce?