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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

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Time Capsules, Time Machines And Evolution Of Traditional Meeting Planners

Velvet Chainsaw

Is your annual meeting more like a time capsule or a time machine? Conferences that are like time capsules promote and preserve nostalgia and the past. Conferences that are like time machines teleport people to the future so they can discover what’s next. Meeting Planning Evolves. Today, our jobs are evolving.

Meetings 299
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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

More quality options result in a buyer’s market…now and in the years ahead. How your audience responds will have a direct impact on your conference’s brand image and credibility. This model sets the tone your conference and then sends the participants off with an emotional high. What to Look For.

Speakers 278
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Five Top Meeting Planning Trends for 2017

Eventinterface

The new year has landed and its time again to explore the top meeting planning trends and considerations. From custom coasters to straws and logos embedded in ice cubes, beverages can now play an even more important role in experiential marketing at events. Food and Beverage Trends. We are not talking about a signature cocktail.

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How To Plan a Great Event and Avoid Conference Budgeting Issues

Coterie Spark

Catch-22: Your conference ticket sales depend on the quality of your event, yet the quality of your event depends on what you can afford through your ticket sales! That starts with offering discounts for early bird registration and marketing them thoroughly. So, it’s up to you to prove that waiting isn’t worth it. Read the Fine Print.

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120
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Virtual Conferences – the New Reality is Working

MeetingPool

I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. For all of the organizations that have depended on trade shows, conferences, and other types of events to help generate business (sales […]. If this is the new reality going forward, I believe we’ll be fine.