Event Farm

NOVEMBER 14, 2016

HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.

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Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

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Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders.

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SpotMe Blog

JULY 25, 2021

Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present.

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SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

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Eventmobi

SEPTEMBER 8, 2023

Will you add a photo gallery, share speaker presentations, or start promoting your next event? A strategic and branded event website is the cornerstone of your event marketing strategy. By following these steps, you can create a site that captures your audience’s attention and drives event registrations.

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GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Coterie Spark

JUNE 22, 2022

The hard work isn’t over when the doors to your conference open. You’ve already done the heavy lifting by building buzz through your pre-event marketing. On-site marketing carries your branding, including graphics and communications, into the event itself. Signage, emails, social media, apps.

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Socio Events

AUGUST 4, 2022

Anybody who has ever planned a conference knows the value of flexibility and engagement. The more inclusive, agile, and captivating your event is, the greater chance you have of meeting your goals and reaching a wider audience. Imagine a situation where your in-person event is all but complete. What is a virtual conference?

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Eventtia

APRIL 1, 2022

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. Hire two separate presenters/MCs. Have a Well-Designed and Functional Event Page. your speaker).

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CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get a blurb about your event sent to your speaker’s email list.

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Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

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Endless Events

JULY 25, 2018

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. Conference speakers do so much more than present nowadays. They Tell a Story.

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Hubilo Blog

JUNE 16, 2020

Event planners and managers have been left with no choice. Scheduled events and conferences have been cancelled/postponed. Virtual conferences – COVID19 impact and disruption. Virtual conferences – COVID19 impact and disruption. – Quoted by Will Curran, Endless Events. And when? .

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Eventscase Blog

APRIL 5, 2024

In today’s digital age, audiovisual event production has become a fundamental component for the success of any meeting, conference or celebration. The importance of audiovisual event production lies in its ability to transform a standard presentation into a dynamic and immersive experience.

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Planning Pod

OCTOBER 4, 2023

Thanks to innovative event technology, event organizers can use real-time polling apps to engage the audience and make them feel like active participants. You can integrate these polls into presentations or display them on large screens. Event planners can use hologram speakers to bring remote presenters to life on stage.

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Attendease

NOVEMBER 30, 2023

Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix. Below are 25 cutting-edge event promotion ideas to inspire you and captivate your target audience.

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Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

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Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z?

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Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. Are there any potential clients you’d like to meet with?

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SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

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Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

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Attendease

FEBRUARY 20, 2019

For an example of just how extreme event personalization can get, consider the C2 Montréal 2018 event – attended by more than 7,000 participants. Cramer reports that “Between the Conference Blocks, Conference Sessions, and Labs, there were literally 11 different ways for every attendee to experience every hour of the three day event.”.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Cvent: Event Marketing

MAY 2, 2018

Write app teaser emails and social media tweets. Write “App is Live” emails and social media tweets. Edit “Download the App Now” PowerPoint slides to be used during “Welcome Announcements” the morning of your conference. Launch teaser emails and post social media tweets (who, what, when).

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Eventsforce

JULY 29, 2019

This simple fact along with the explosion of the internet and social media has led to the rise of digital influencers – and consequently, influencer marketing. But what exactly do influencers do and why should event organisers consider using them around their events? When it comes to marketing, trust is essential.

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Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Planning Pod

DECEMBER 12, 2023

What’s more, gathering feedback on a regular basis enables you to make more data-driven decisions for future events. Whether you’re already sending follow-up surveys after events or gathering feedback through social media, post-event surveys are key to maximizing the overall satisfaction of your events.

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Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track.

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CadmiumCD

MARCH 26, 2020

A city-wide conference entails a great deal of planning, guiding, and creating. A strong and reliable website is an excellent tool for facilitating a great attendee experience for your conference. Attendees must know how to get to the conference, what to do during the conference, and after the conference convenes.

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Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

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Endless Events

JUNE 28, 2018

When planning your next conference event, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conference events and parties. Reasons Behind Conference Events and Parties.

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Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

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Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement. Social media. Brand Events.

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Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

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Planner WIre

OCTOBER 9, 2023

But have you ever dived deep into its ocean of features, especially as an Event Marketer or a Conference Marketer? The Event Marketer’s New Best Friend When you think about tools for EventProfs, the mind generally drifts to planning, coordination, and perhaps even software for mobile apps.

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Attendease

DECEMBER 23, 2019

Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target. Post-event parties.

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