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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event?

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InteleTravel acquires global events agency MGME

Event Industry News

InteleTravel, an integrated travel distribution group built on the longtime mega-host travel agency, announced today it has acquired MGME (McVeigh Global Meetings & Events), a leading full-service global events agency with over 30 years of expertise in event planning, strategic meeting management, incentive travel programs and creative production, (..)

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Advice from 11 Top Event Marketers on Leading with Resilience

Bizzabo

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

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Event Marketing from a Perspective of Event Influencer?-?Q&A with Nick Borelli

Hubilo Blog

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.

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How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Maritz Global Events

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. That left no time to review the results of recent marketing campaigns, activate new plans, or react to new opportunities.

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.