End Game: How Event Marketers are Keeping Attendees from Leaving Early
Event Marketer
JUNE 14, 2021
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.
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